Sat.Dec 28, 2024

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Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?

SaaStr

Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? It’s tough to spend even $1m a year effectively on most digital spend for most categories of B2B software: Putting aside Unicorns and folks that have raised monster rounds, in my experience, most enterprise SaaS companies struggle to deploy more than $40k-$50k a month on Adwords effectively.

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When to Prioritize ARPA Over ARPU in Business Metrics?

SaaS Metrics

Curious about when to prioritize ARPA over ARPU in business metrics? Discover how this strategy can unlock new growth opportunities. The post When to Prioritize ARPA Over ARPU in Business Metrics? first appeared on SaaS Metrics.

Metrics 52
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Why ARPA Metric Matters for SaaS Companies

SaaS Metrics

You're about to discover how the ARPA metric can transform your SaaS business strategy—find out why this insight is crucial. The post Why ARPA Metric Matters for SaaS Companies first appeared on SaaS Metrics.

Metrics 52