Wed.Dec 06, 2023

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A Guide To SaaS Growth Marketing

SaaS Metrics

In today’s digital age, the SaaS (software as a service) industry is booming, driven by rapid technological advancements and evolving business needs. Understanding the fundamentals of SaaS marketing is crucial to thriving in this competitive landscape. It’s not just about selling a product; it’s about offering a solution that meets the customer’s.

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If Port 5060 Is For Unencrypted Traffic, Why Is It Used?

The Daily Egg

Ports are the usual suspects and scapegoats when something doesn’t work right in any internet connection, whether it’s a multiplayer video game. The post If Port 5060 Is For Unencrypted Traffic, Why Is It Used? appeared first on The Daily Egg.

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Big Ideas in Tech for 2024

Andreessen Horowitz

Smart energy grids. Voice-first companion apps. Programmable medicines. AI tools for kids.
We asked over 40 partners across a16z to preview one big idea they believe will drive innovation in the coming year.

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The Beginners Guide to RTP Ports

The Daily Egg

RTP stands for real-time transport protocol, which is useful for delivering live media streams over TCP/IP networks. These streams are usually set. The post The Beginners Guide to RTP Ports appeared first on The Daily Egg.

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Embedded Analytics Insights for 2024

Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format. To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.

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What is a Surcharge Fee? How it Helps Consumers and Businesses

Stax

In an era defined by digital transactions and cashless payments, the process of paying for goods and services is more convenient, and increasingly reliant on credit card transactions. However, as the popularity of credit cards and digital wallet payments continues to surge, the costs associated with accepting them also do. Businesses—especially small and medium businesses— continually seek ways to offset these expenses and improve profit margins, leading to the rise of credit card surcharging.

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Product Dogfooding in Software Development: A Quick Guide (+Best Practices)

User Pilot

Dogfooding means eating your own dog food. Wait! What? What does it have to do with product management or product design? That’s what you’ll find out from this article. Let’s dive in! TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement.

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All the Key Benefits of Staff Augmentation – and Why Top Software Companies Use It

TurnKey Labs

Time is the one thing we can’t control. And this is no more true than in software development, where there always seems to be a looming launch deadline or milestone around the corner at all times. To speed up development, companies look to automate as much as they can though this only goes so far.

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Web Designer vs UX Designer: Main Differences

User Pilot

In the dynamic world of digital design, the roles of the web designer vs UX designer stand out as pivotal contributors to the online landscape. Despite the similarities in title, these are very different roles. This article explores the roles and responsibilities of the web designer and the UX designer. It further explores their similarities and differences, helping you to decide which one you need for any given task.

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EOR in Latin America: Do You Need the Help of Employer of Record?

TurnKey Labs

In the heartbeat of Latin America’s technological evolution, the software industry stands as a pivotal force, steering the region toward innovation and growth. A testament to its significance, the software industry in Latin America generated a staggering revenue of 18.6 billion USD in 2022.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Why is Lead Management Important for Businesses?

Nimble - Sales

The Power of Lead Management: An Introduction Doing well in today’s business world involves knowing how to stay competitive. One important thing to focus on is handling leads effectively, which is called the lead management process. Simplifying this process ensures that potential customers are taken care of and turned into long-lasting relationships, ultimately boosting overall […] The post Why is Lead Management Important for Businesses?

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Hubspot to Salesforce: A Step-by-Step Migration Guide

CloudKettle

Your CRM can either be a roadblock impeding your go-to-market team, or an engine that accelerates their efforts. While good systems can help identify high-value opportunities and reduce time-to-close, a poor system will have users spending time on manual busywork rather than on generating and closing opportunities. For most startups, the two major CRM options […] The post Hubspot to Salesforce: A Step-by-Step Migration Guide appeared first on CloudKettle.

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Searching for the Best Video Marketing Platform? Here’s What You Need to Know

Dubb

Have you been searching for the best video marketing platform to reach your sales and marketing goals? If so, you are definitely asking a great question. Video marketing platforms are some of the most important tools for marketers and sales professionals to grow their businesses. Whether you are the CMO of a large tech The post Searching for the Best Video Marketing Platform?

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Leveraging a Financial Model for Fundraising Success with Steven Plappert

Mucker Capital

In this Mucker Growth Session, Steven Plappert , CEO and co-founder of Forecastr , tackles how to use your financial model to the best capacity when fundraising. Your financial model can be your secret weapon in the fundraising process when you use it as offense. It can be used as a tool to move investors over the line to writing checks. Fundraising is a funnel where investors convert the deeper into the process you go and you can use your financial model as a value creation mechanism with inves

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What’s New at Box and the Future of AI and SaaS in 2024 with Box CEO and Co-Founder Aaron Levie

SaaStr

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. Let’s jump into Aaron’s advice, hot takes, and of course, What’s New. On How to Go Long in SaaS There are a variety of factors involved in keeping the energy up to continue building a business in SaaS.

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Transform Your Business: Mastering Product-Led Customer Success

SmartKarrot

In a recent Kaffeine & Karrots conversation, I had the pleasure of discussing the intricacies of Product-Led Customer Success (CS) with Jolyn Isabelo, Head of Onboarding & Scaled Success APAC at MongoDB. As organizations increasingly recognize the pivotal role of customer outcomes, mastering Product-Led CS has become a fundamental strategy for leveraging usage insights, triggers, and product-centric onboarding to drive success.

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5 Interesting Learnings from Workiva at $600,000,000 in ARR

SaaStr

So there’s a quiet SaaS leader you probably haven’t heard of in the financial reporting space that’s doing just fine today. They manage financial reporting, audit, risk and more. Many of you will end up using it as you scale to later stages. That’s Workiva. They’ve crossed $600,000,000 in ARR, growing a steady 19%, and are worth a cool $5.5 Billion in today’s world.

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Experience-Led Growth: What Is It and How to Implement It?

User Pilot

Do you really need another growth strategy ? Possibly. Our article will help you decide. It explains what experience-led growth is and how it’s different from other growth strategies. It also covers its main benefits and drawbacks and shows how to implement it in your SaaS. Let’s dive in! TL;DR Experience-led growth (ELG) is a business strategy prioritizing outstanding customer experience as the main driver of growth.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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24 Predictions for SaaS in 2024

Chart Mogul

Before 2023, the term “generative AI” was met with blank faces. But over the past 12 months, Open AI’s ChatGPT has gone mainstream, Twitter has become X, Silicon Valley Bank collapsed, as did FTX, and WeWork… How many of these did you see coming? What will 2024 bring? We reached out to SaaS founders, operators, … Before 2023, the term “generative AI” was met with blank faces.

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Supercharge Your CRM: Streamline Recurring Payments Effortlessly with SubscriptionFlow and Xero

Subscription Flow

Today, automation is the need of every business. Whether it is a startup or an enterprise-level business, they need to have CRMs and payment processing platforms. Especially, in the SaaS world, it is unthinkable to manage business processes without SaaS CRM and payment processors. Also, SaaS platforms majorly opt for subscription billing business model to streamline their operations.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Resources

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter).  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.