Inturact
AUGUST 1, 2024
Many SaaS companies are leaving money on the table by not mastering this crucial skill — upselling, the process of encouraging customers to upgrade or expand their current subscriptions. Think about it. When a customer starts using your product, you've already done the hard part. You've attracted customers, onboarded them, and proved your product's value.
SaaStr
AUGUST 1, 2024
Dear SaaStr: What’s Your #1 Opener in Sales? The best opener is sharing how a very similar company or a competitor uses your product — and the exact specific ROI that customer gets. Everyone wants to know the playbooks of similar companies and competitors. How often does your sales team actually do this? Put in the effort to share how another, very similar and/or competitve company, also uses the product?
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Buffer Resources
AUGUST 1, 2024
*taps mic * Are you listening? LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.
SaaStr
AUGUST 1, 2024
There’s no question growth has slowed and gotten harder for the average B2B SaaS company. Take a look at the latest data from Sapphire Ventures here of 133 leading enterprise software companies: Rough. Growth for these leaders — all at scale, granted — has on average fallen to 13%, the lowest rate on record. But here’s the thing, especially for newer startups: The reality is for most startups, budget comes from disruption.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Predictable Revenue
AUGUST 1, 2024
In this episode, Collin Stewart is joined, once again, by Belal Batrawy, founder of Learn to Sell and Death to Fluff. The post The Power of Core Messaging with Belal Batrawy appeared first on Predictable Revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
User Pilot
AUGUST 1, 2024
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. Let’s dive in!
FastSpring
AUGUST 1, 2024
Cyber Weekend is the pinnacle of the ecommerce calendar — a marathon where preparation is the key to success. At FastSpring, we believe it’s never too early to start preparing for this peak sales season to ensure a smooth and profitable experience. Here’s your comprehensive guide to gearing up for Cyber Weekend 2024. 9 Tips for Preparing Great Cyber Weekend Support 1.
User Pilot
AUGUST 1, 2024
Wondering what tools you should have in your PLG tech stack to guarantee business success? Successful SaaS companies don’t rely on a single tool doing all the work to drive product-led growth but a multitude of tools specializing in different tasks simultaneously. In this article, we’ve covered the different categories of tools necessary for SaaS companies alongside the best examples from each.
Stax
AUGUST 1, 2024
Did you know that the delinquency rate for small businesses has reached a record high owing to inflation and declining revenues? A recent report by Alignable found that 43% of SMBs couldn’t pay rent—on time and in full—in April 2024. This is why, now more than ever, US merchants must manage their operational costs meticulously. One way to do that—though often overlooked—is to optimize their payment processing to reduce fees associated with credit card purchases.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Unbounce
AUGUST 1, 2024
/ Landing page examples 10 free trial landing page examples (with A/B testing ideas) By Josh Gallant. Updated on August 1, 2024. 13 min read You’ve got a great product. Your customer service is on point. Everything is running smoothly. And now you want to attract new customers to your business. One of the best ways to do this? Free trial offers on dedicated landing pages.
Panintelligence
AUGUST 1, 2024
In recent years, the Fintech industry has experienced exponential growth, revolutionizing the way financial services are delivered and consumed. From mobile banking and digital wallets to blockchain and peer-to-peer lending, Fintech innovations have made financial transactions more accessible, efficient, and secure. However, with this rapid advancement comes the need for robust regulatory frameworks to ensure consumer protection, data privacy, and financial stability.
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