Tue.May 13, 2025

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Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes?

SaaStr

Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes? This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. Selling 90% out-of-the-box is great, but that 10% custom work can quickly spiral out of control if youre not careful.

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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Resources

More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals.

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It May Be Easier to Sell a Second Product to New Customers, Not Existing Ones

SaaStr

So this is a seemingly simple post, but it’s a point I find many founders, CROs, CMOs and more get wrong. I got it wrong for a while too, until I started invest in and working with more vertical SaaS companies. And that is something somewhat counterintuitive: It may be easier to sell your second product to new customers than your existing ones.

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Credit Card Merchant Services: What to Look for (and What Most Businesses Miss)

Stax

Credit card merchant services are often viewed as a back-office function or necessary cost. And while its true that they involve fees and backend setup, thats only part of the story. When leveraged strategically, these services can become a key driver of business growth. With the right provider, merchant services can improve your checkout experience, increase cash flow, and unlock valuable business insights.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

The Moz Blog

MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or New York (November 6) to learn from industry leaders like Lidia Infante, Andy Chadwick, Wil Reynolds, and Lily Ray. Our speaker lineup spans technical SEO, AI content systems, creative PR, and community leadership. Delivering fresh insights and strategies you can implement immediately.

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Overwhelmed IT team? How to scale without adding headcount

BetterCloud

Every IT team is grappling with the same reality: the ever-widening chasm between the demands placed on IT and the resources at their disposal. The stark figure of a 1:108 IT-to-employee ratio isnt just a statistic, its a daily challenge impacting our teams capacity, our ability to innovate, and ultimately, our contribution to the businesss strategic goals.

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ERP ≠ Monetization: Why Your Finance Stack Needs an Upgrade

Blulogix

By BluLogix Team ERP Monetization: Why Your Finance Stack Needs an Upgrade Lets get one thing straight: your ERP system is not your monetization strategy. Yes, it handles financial reporting, general ledger entries, and compliance. Its great at what its built for. But if youre relying on your ERP to handle the complexities of IoT or Telematics monetizationdevice-level billing, usage analytics, subscription logic, channel managementyoure setting it up to fail.

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Top 5 Offshore Staffing Mistakes Tech Companies Still Make in 2025

TurnKey Labs

Offshoring has already turned into a mainstream practice, as nearly every tech company has dipped a toe into the offshore talent pool by now. But even the most seasoned teams are still making rookie mistakes that quietly sabotage their success. Common missteps can cost you time, money, and momentum.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers search.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Want better marketing output from your AI Tools? Give it real data about your customers.

Sparktoro

An overwhelming number of marketers are using AI tools to bolster their campaigns, their tactical output, and even their strategic ideas.

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