Tue.Jun 04, 2024

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Predicting Customer Behavior With the Help of Data Science

Inturact

When it comes to the SaaS landscape, understanding and predicting customer behavior is more crucial than ever. Luckily, data science provides a window into what a customer might or might not do.

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How to Incorporate AI Into Your Demand Gen and Marketing with Guillaume Cabane

SaaStr

Everyone’s trying to make sense of AI, what’s happening in the ecosystem, and how to incorporate AI into your demand generation and marketing. In this week’s Workshop Wednesday , held every Wednesday at 10 a.m. PST, demand gen veteran and founder of HyperGrowth Partners Guillaume “G” Cabane talks about: The evolution of the B2B demand gen stack Picking the right tool for your needs Practical examples and workflows The Evolution of the Demand Generation Stack G has been focused on the marketing s

Scale 291
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Inside the mind of a merchant: Embedded Payments and software | Episode 38

Payrix

What do merchants want from their software providers? This is a question that keeps many software companies up at night, and Leah Asdell, Head of Partner Marketing and Content Strategy at Worldpay for Platforms. Leah has over a decade of experience in the payments industry and has witnessed firsthand the evolution of Integrated and Embedded Payments.

Payments 147
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Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails?

SaaStr

Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails? Yes. 5% isn’t a huge response rate, all things being equal. You are sending a ton of emails and perhaps they aren’t personalized enough. Still — a 5% true connect rate — where they will take a call and do a demo — for a product no one has ever heard of, is pretty good.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap

The Moz Blog

Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.

Marketing 131

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GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks

Sales Hacker

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B exit), then Tempo Automation ($900M IPO) and is now part of the founding team and VP of Revenue at Lambda ($1.5B valuation).

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The Top 12 Interaction Design Principles To Follow

User Pilot

The right interaction design principles can help you create intuitive, user-friendly product experiences that drive long-term retention. Today’s article shows you some of these principles and how to apply them in your UX design. Let’s get started! TL;DR Interaction design is the practice of designing digital products and interactive systems with a focus on user behavior.

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How to Choose the Right Payment Processing Software

Stax

Selecting the right payment processing software is crucial for any business aiming to streamline transactions and enhance customer experience. This decision impacts everything from compatibility with existing systems to security features and customer support. You should consider factors like integration capabilities, user experience, scalability, and pricing structures, to ensure a seamless and cost-effective payment process.

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Post-event Survey Questions for SaaS and How to Deliver Them

User Pilot

Triggering post-event survey questions can significantly boost your response rates and the quality of your user feedback. But how do you know when to trigger a survey or not? Let’s explore some post-event survey examples and then explain how you can do it as well! TL;DR Post-event surveys are relevant to the experience that your users are having at the moment.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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The Science and Supply of GLP-1s with Brooke Boyarsky Pratt

Andreessen Horowitz

Brooke Boyarsky Pratt, founder and CEO of knownwell, joins Vineeta Agarwala, general partner at a16z Bio + Health. Together, they talk about the value of obesity medicine practitioners, patient-centric medical homes, and how Brooke believes the metabolic health space will evolve over time. This is the second episode in our series on the science and supply of GLP-1s.

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Dubb Academy Demo and Training on Zoom (2024) Q3

Dubb

[link] Transcription of video Audience, can we redo the song with the intro? Because I thought we were live already. All right, let me go back live. Robbie, wait, you're asking me to play Pearl jam again? No, no, I don't want to do that. No. Okay. No, just awful. The post Dubb Academy Demo and Training on Zoom (2024) Q3 appeared first on Dubb Blog.

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Increase Customer Loyalty and Retention with Subscription Bundles

Zuora

From news to vacation stays, even to enhanced car features, consumers worldwide can now access subscriptions for just about anything. This use-based subscription economy is proving advantageous and efficient for both customers and companies who can tailor their respective purchases and costs to the actual value exchange – what marketing expert Öykü Ilgar calls a […] The post Increase Customer Loyalty and Retention with Subscription Bundles appeared first on Zuora.

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Best Recruitment Sales Pitch Examples

Nimble - Sales

Recruitment in the sales industry is a critical task, as the success of a company can largely depend on the quality and effectiveness of its sales team. A compelling recruitment sales pitch is essential to attract top talent. Below are two detailed examples of recruitment sales pitches, each tailored for different scenarios in the sales […] The post Best Recruitment Sales Pitch Examples appeared first on Nimble Blog.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Onboarding UX Patterns and Best Practices in SaaS

User Pilot

As a product manager, you probably already understand the importance of a great onboarding UX design and its importance for customer journey optimization and user retention. In this article, though, our focus is on how you can improve the user onboarding process for your users. Although working with the right onboarding software is important, our focus will be on the onboarding UX patterns and best practices that can help you improve the experience and the user journey.

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How to Use Threads: A Guide to Getting Started and Building a Following

Buffer Resources

With its constant improvement and regular addition of new features, Instagram’s companion app, Threads, is speedily, steadily growing its user base.  In April 2024, almost a year on from its rocketship release , Facebook CEO Mark Zuckerberg shared that the Meta-owned platform now has more than 150 million active users. That’s pretty impressive, but perhaps what’s especially notable is that the social media platform now has more active users in the U.S. daily than T