Thu.Mar 13, 2025

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70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Sales drives 33%. And Partners and Channel 15%. An interesting break-down. Not a shocker but useful to see this across 100+ leading B2B scale-ups.

Scale 273
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The Only Story Elements That Matter in Storyselling

The Daily Egg

Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. Its a. The post The Only Story Elements That Matter in Storyselling appeared first on The Daily Egg.

Strategy 245
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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” It was the gold standard for B2B software companies scaling from $1M to $100M ARR. But here’s the thing – AI startups are breaking this model entirely.

AI 257
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42 Blog Niche Ideas that Beginners Can Still Win

The Daily Egg

Picking a blog niche is a big commitment. The niche you choose determines how much money you can end up making on your blog. You. The post 42 Blog Niche Ideas that Beginners Can Still Win appeared first on The Daily Egg.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Dear SaaStr: Should I Let My VP of Sales Go? I’m Not Sure I’ve Made The Right Hire

SaaStr

Dear SaaStr: Should I Let My VP of Sales Go? I’m Not Sure I’ve Made The Right Hire 60 Days In? It depends on what youre seeing after these 60 days. You don’t need perfection. You do need to see true improvement. Not magic, but some real, tangible improvement. Some element of the curve being … titled. All Your VPs Really Need to Do is Tilt the Curve A great VP of Sales should show meaningful progress within one sales cycle.

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The Mirage in the Software Clouds

Tom Tunguz

Public SaaS companies’ growth rates have halved since 2023, as David Spitz pointed , from 36% to 17%. Why? There are few, fast growing, younger SaaS companies to sustain the growth rates. The top quartile companies are growing at slower rates today than the bottom quartile companies in 2016. The median has never been lower in the last ten years.

Software 147
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How to set up Drive DLP in Google Workspace

BetterCloud

Protecting sensitive data is no longer a nice-to-have for businesses; its a critical necessity. Today where new data breaches are reported almost every day and regulatory compliance is stringent, organizations must proactively defend their valuable information. One of the most effective ways to do this is by leveraging Data Loss Prevention (DLP) for your file-sharing environment.

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Subscription Billing vs. Usage-Based Billing: Which Model Wins in 2025? Introduction

Blulogix

By BluLogix Team Subscription Billing vs. Usage-Based Billing: Which Model Wins in 2025? Introduction Introduction Subscription billing has been the backbone of SaaS, telecom, and cloud services for years, but consumption billing is quickly gaining traction. The increasing demand for flexibility and fairness in pricing has led businesses to explore new monetization models.

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Why B2B Companies Must Fight for Attention Before It's Too Late

Adhere Creative

Most B2B companies dont realize theyre in a battle for their audiences attention. They think content is just a supporting piece of their marketing strategy when, in reality, its the frontline weapon in the fight for trust, preference, and revenue.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to 'Reset' Your Instagram Algorithm When Your Feed Needs a Fresh Start

Buffer Resources

As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.

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How Custom Websites Enhance CRM Efficiency

Teamgate

Customer Relationship Management (CRM) plays a crucial role in modern businesses, helping organizations manage customer interactions, streamline operations, and boost sales. However, for a CRM system to be truly effective, it must integrate seamlessly with the company’s digital infrastructure.