SaaStr
MARCH 13, 2025
So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Sales drives 33%. And Partners and Channel 15%. An interesting break-down. Not a shocker but useful to see this across 100+ leading B2B scale-ups.
Tom Tunguz
MARCH 13, 2025
Public SaaS companies’ growth rates have halved since 2023, as David Spitz pointed , from 36% to 17%. Why? There are few, fast growing, younger SaaS companies to sustain the growth rates. The top quartile companies are growing at slower rates today than the bottom quartile companies in 2016. The median has never been lower in the last ten years.
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SaaStr
MARCH 13, 2025
The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” It was the gold standard for B2B software companies scaling from $1M to $100M ARR. But here’s the thing – AI startups are breaking this model entirely.
The Daily Egg
MARCH 13, 2025
Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. Its a. The post The Only Story Elements That Matter in Storyselling appeared first on The Daily Egg.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
MARCH 13, 2025
Dear SaaStr: Should I Let My VP of Sales Go? I’m Not Sure I’ve Made The Right Hire 60 Days In? It depends on what youre seeing after these 60 days. You don’t need perfection. You do need to see true improvement. Not magic, but some real, tangible improvement. Some element of the curve being … titled. All Your VPs Really Need to Do is Tilt the Curve A great VP of Sales should show meaningful progress within one sales cycle.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Stax
MARCH 13, 2025
Credit and debit cards have become the preferred payment methods for many, and it isn’t hard to see why. This small rectangular piece of plastic enables customers to ditch bulky wads of cash, making payments easier and safer. In 2023, 27% of all point-of-sale (POS) payments were made using credit cards while 23% were made with debit cards. A survey by Forbes Advisor also revealed that 33% of consumers prefer to use credit cards as they’re safer than carrying cash.
BetterCloud
MARCH 13, 2025
Protecting sensitive data is no longer a nice-to-have for businesses; its a critical necessity. Today where new data breaches are reported almost every day and regulatory compliance is stringent, organizations must proactively defend their valuable information. One of the most effective ways to do this is by leveraging Data Loss Prevention (DLP) for your file-sharing environment.
Blulogix
MARCH 13, 2025
By BluLogix Team Subscription Billing vs. Usage-Based Billing: Which Model Wins in 2025? Introduction Introduction Subscription billing has been the backbone of SaaS, telecom, and cloud services for years, but consumption billing is quickly gaining traction. The increasing demand for flexibility and fairness in pricing has led businesses to explore new monetization models.
Adhere Creative
MARCH 13, 2025
Most B2B companies dont realize theyre in a battle for their audiences attention. They think content is just a supporting piece of their marketing strategy when, in reality, its the frontline weapon in the fight for trust, preference, and revenue.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Buffer Resources
MARCH 13, 2025
As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.
Teamgate
MARCH 13, 2025
Customer Relationship Management (CRM) plays a crucial role in modern businesses, helping organizations manage customer interactions, streamline operations, and boost sales. However, for a CRM system to be truly effective, it must integrate seamlessly with the company’s digital infrastructure.
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