SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter.

VP of Engineering 273

VP of Engineering Scale Marketing Benchmarks 273

The Moz Blog

FEBRUARY 27, 2024

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.

Benchmarks 133

Benchmarks 133

SaaStr

FEBRUARY 27, 2024

Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least. One way or another, every reasonably fast-growing SaaS company hits double-digit growth, for a while.

Product Marketing 284

Product Marketing B2B Startup Marketing 284

BlueSnap

FEBRUARY 27, 2024

When CFOs and other business leaders think about their return on investment, it is easy to overlook payments. However, your global digital payments strategy can significantly impact profitability. The post Why (and How) to Think About Your ROI of Global Digital Payments appeared first on BlueSnap.

Investment 115

Investment Strategy Business 115

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

SaaStr

FEBRUARY 27, 2024

Are layoffs now just institutionalized in Silicon Valley? And if so, what does that mean? Instacart was one of the 3 Tech IPOs to go out late last year, along with Klaviyo and ARM. And then crushed the last quarter, with $800m of revenue and a stunning $200m of EBTIDA! At the same time — they announced 7% layoffs to get more efficient. Now, 24+ months ago, this would have been a shocker.

Revenue 261

Revenue SaaS 261

SaaStr

FEBRUARY 27, 2024

Dear SaaStr: Does a Big Exit Make You Happy? Well here in the SF Bay Area … we live in a strange place. Folks I know with “infinite” money sort of fall into 3 buckets: Category 1: Still Building Stuff. For Whatever Reason. In their DNA. This is who they are. Oftentimes, they aren’t really happy. But they thrive here. Elon Musk could hand off the reins now, couldn’t he?

AWS 255

AWS 255

User Pilot

FEBRUARY 27, 2024

In-app events give you valuable insights into user behavior. By analyzing these events in your product, you can understand how users engage with your app and make improvements to enhance the user experience. Let’s dig into what in-app events are and how you can leverage them to drive engagement and build better products! TL;DR In-app events are actions users take inside your products.

Payment Solutions 105

Payment Solutions SaaS Payments Payments User Experience 105

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult.

SaaS Payments 105

SaaS Payments Payment Services Payments Payment Solutions 105

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams.

AI 104

AI Marketing Advertising Finance 104

Advertisement

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

User Pilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. But what exactly does it involve? In the article, we discuss just that. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. We also look at the best analytics tools for the job. Let’s get into it!

Marketing 104

Marketing Forecasting Metrics Customer Lifetime Value 104

Blulogix

FEBRUARY 27, 2024

Unveiling the Future: A Comprehensive Whitepaper on Agile Monetization By BluLogix Team A Culmination of Insights, Strategies, and Real-World Success Stories As we journeyed together through the transformative landscape of agile monetization , we’ve explored the nuances, challenges, and triumphs of adapting to a rapidly evolving digital economy.

AI Search 97

AI Search Artificial Intelligence Machine Learning Blockchain 97

Andreessen Horowitz

FEBRUARY 27, 2024

Julie Klapstein, founding CEO of Availity, long-time healthcare executive, and a16z Bio + Health’s newest advisory partner, joins Julie Yoo, general partner at a16z Bio + Health. Together, they delve into Julie Klapstein’s rich career journey, which has spanned several decades of progress in healthcare. They also discussed building Availity, her time at MultiPlan, and the network effects undergirding both businesses.

Healthcare 82

Healthcare AI Business 82

Chargebee

FEBRUARY 27, 2024

The remarkable growth of the global subscription and recurring billing management market, expected to escalate from $5.9 billion in 2021 to $14.5 billion by 2027, underscores the increasing preference for subscription services over one-time purchases among consumers worldwide. This surge necessitates the deployment of a robust payment processing system to harness the full potential of subscription models.

Payments 76

Payments Payment Methods Payment Services Payment Solutions 76

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

AI

Groove HQ

FEBRUARY 27, 2024

Artificial Intelligence (AI) is reshaping the world at an unprecedented pace. Platforms like OpenAI and Bard are at the forefront of this movement, offering tools that amplify human potential. They enable users to generate creative content, streamline processes, and extract insights from massive data sets. These platforms have garnered significant attention due to their advanced […] The post How AI Is Going to Revolutionize Customer Support!

Customer Support 64

Customer Support AI Artificial Intelligence Data 64

Andreessen Horowitz

FEBRUARY 27, 2024

There is no excerpt because this is a protected post.

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60

CloseSaaS

FEBRUARY 27, 2024

Doing in-person sales? Sending direct mail campaigns? An effective sell sheet can help you attract leads. Get pro tips & sell sheet templates to swipe.

Sales 59

Sales 59

Andreessen Horowitz

FEBRUARY 27, 2024

You might recognize the name Mark Pincus but we almost guarantee you recognize the game Farmville. Mark Pincus is the founder and longtime CEO of Zynga, known for its massive global franchise of games, including those household names like Farmville and Words with Friends. Zynga was also at the forefront of the transition to mobile and the use of large platforms like Facebook for distribution.

Mobile 59

Mobile Entrepreneurship AI Innovation 59

Advertisement

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

BlueSnap

FEBRUARY 27, 2024

When CFOs and other business leaders think about their return on investment, it is easy to overlook payments. However, your global digital payments strategy can significantly impact profitability. The post Why (and How) to Think About Your ROI of Global Digital Payments appeared first on BlueSnap.

Investment 52

Investment Strategy Business 52

30 Day Leadership

FEBRUARY 27, 2024

In this episode, host Nils Vinje welcomes back Maranda Dziekonski for a wide-ranging discussion on leadership practices and challenges currently facing the tech industry. They tackle the impact of the current economic uncertainty on hiring, discuss how layoffs are affecting organizations, and give insights into key program cuts in the industry. Nils and Maranda also delve into the long-term implications of leadership decisions and the importance of investing in DE&I and Learning and Developm

Leadership 52

Leadership Investment Development Management 52

How To Buy Saas

FEBRUARY 27, 2024

Real-time bidding (RTB) is just a small section of the vast technological landscape of algorithmic media advertising purchases (programmatic), the volume of which is expected to surpass $95.2 billion by 2032. This technology can take into account hundreds of parameters, ranging from user behavior on websites to information from CRM systems and even data on weather conditions, to determine an optimal bid per ad impression for an advertiser.

Advertising 40

Advertising Business Technical Review Systems Review 40

Scytale

FEBRUARY 27, 2024

GenAI has interceded and disrupted ‘business as usual’ at an unprecedented speed, simultaneously bringing incredible power but undeniable responsibilities. Sure, modern-day businesses are well acquainted with technological advancements. However, AI’s arrival (and implementation) has certainly caused a fair amount of whiplash, as some companies still try to wrap their heads around use, risks, and overall ethical governance.

Generative AI 40

Generative AI Government AI Technical Review 40

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Sales