Wed.Mar 13, 2024

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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? One simple thought: earn it. First, plan to increase pricing in general once a year, each year for new customers. But earn it. And generally for new customers, not existing customers. How much? Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is.

Pricing 252
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Where Web Users Spend Time vs. Where Traffic Referrals Originate

Sparktoro

“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web.

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Tom Tunguz - Untitled Article

Tom Tunguz

Tomasz Tunguz : A data-driven blog focused on the most important questions for startups & venture capital.

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How do merchants feel about their vertical software and Embedded Payments?

Payrix

No matter your industry, keeping up with the latest technology and payments trends is essential for any software company looking to stay competitive and keep their customers satisfied. But with so much innovation and movement happening, it can be difficult to know where to focus resources and more importantly, if these trends actually matter to your merchants.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to Overcome LinkedIn Personal Branding Challenges (+ AI Tools to Use)

Buffer Resources

A thriving personal brand is a ticket to unparalleled opportunities: Get introduced to dream clients  Generate a consistent flow of inbound leads Establish your expertise and become known in your niche Stand out from the crowded job market through your work and network Attract like-minded people and get introduced to valuable opportunities But, the path to building a solid personal brand and unlocking all these opportunities comes with many challenges.

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Feature Ideation Process Steps & Techniques for Product Teams

User Pilot

Every seasoned product marketer knows that adding new features to your product is key to product management success. But not just any features will do. You need a robust ideation process to bring the right ideas to life and add more value for your users. This guide explains what feature ideation is, what strategies to use to come up with new ideas, and how to focus on the right ones.

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Omnichannel Customer Support: Why Do You Need It?

Groove HQ

Customer satisfaction’s importance can not be overstated. It gives you potential referrals, decreases churn, and increases LTV. While in the past it was enough just to have a FAQ and a support email, those times are long gone. With the wide range of competitors to choose from, customers are expecting to solve their problem immediately, […] The post Omnichannel Customer Support: Why Do You Need It?

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6 Best CRM with Twilio Integration 2024

Teamgate

In the rapidly evolving landscape of digital business operations, Customer Relationship Management (CRM) systems have become the cornerstone of strategic customer engagement and retention. These sophisticated platforms offer an unparalleled amalgamation of data analytics, communication tools, and workflow automation to foster relationships and streamline business processes.

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How to manage your SaaS spend in 3 easy steps

BetterCloud

The appeal of SaaS is that you don’t have to mess with hardware, updates, or tech bugs – the SaaS provider does that for you. But it’s not all sunshine and roses. Considering the average company uses 112 SaaS apps (2024 State of SaaS, coming soon !) , we need an easy and effective way to manage it. SaaS management goes beyond contracts and licensing agreements.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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How to Solve Unsolvable Problems with Generative AI for Startups with Google Cloud

SaaStr

Is Generative AI going to be transformative or incremental for your startup? Are you re-vampimg your entire product roadmap, or sprinkling AI in along the way? A panel of AI-driven organizations took the stage at SaaStr Annual to talk about the trends and opportunities of GenAI and how it’s shaped their companies. In this session you’ll hear from: Ravi Rajamani, Managing Director and Global Head of GenAI at Google Lilian Breidenbach, Co-founder and Managing Director of Legal OS Harpinder S

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America Needs More Techno-Optimism

Andreessen Horowitz

In this fireside chat from the American Dynamism Summit , a16z Cofounder and General Partner Marc Andreessen sits down with economist, podcaster, and polymath Tyler Cowen to discuss the state of innovation in America, from recent AI advances to growing support for nuclear power. They’ll explain why the future many people claim to want — a better economy, better quality of life, and a safer world — is only possible if America leads.