SaaS Metrics
AUGUST 7, 2024
Find out how Horizontal SaaS revolutionizes business solutions across industries and why it could be the key to your company's success. The post What Is Horizontal Saas? first appeared on SaaS Metrics.
SaaStr
AUGUST 7, 2024
So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.
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Sales Hacker
AUGUST 7, 2024
Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.
SaaStr
AUGUST 7, 2024
Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them? In my experience, about 66-70% of the time this is bad advice, especially if it is coming from a Very Large VC. Not always — but more often than not. You pretty much know how much to spend already. Often, first-time founders, especially those who had to bootstrap a long-time to get to venture capital, don’t spend the capital they do raise quickly enough.
Speaker: Jay Allardyce
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Buffer Resources
AUGUST 7, 2024
Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Groove HQ
AUGUST 7, 2024
“Now more than ever we need to talk to each other, to listen to each other and understand how we see the world.” When he said that, Martin Scorsese was talking about the power of cinema as a cultural medium. But the truth behind his words applies just as well to customer support. Let’s say […] The post How To Track the Customer Journey (And Use What You Learn!
SaaS Metrics
AUGUST 7, 2024
With SaaS transforming field service management, discover the unexpected advantages that could elevate your home services to new heights. The post How SaaS Can Revolutionize Field Service Management for Home Services first appeared on SaaS Metrics.
User Pilot
AUGUST 7, 2024
Product mix and product depth are essential concepts for businesses of all kinds. Product mix encompasses all the product lines a company offers. Product depth refers to the variety within each product line. By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs. This guide will help explore product mix and depth in greater detail, complete with realistic examples and practical tips.
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