SaaS Metrics

AUGUST 7, 2024

Find out how Horizontal SaaS revolutionizes business solutions across industries and why it could be the key to your company's success. The post What Is Horizontal Saas? first appeared on SaaS Metrics.

SaaS 52

SaaS Metrics Business 52

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

Social Media 111

Social Media Compensation Technical Review Branding 111

SaaStr

AUGUST 7, 2024

So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.

Cloud 304

Cloud Software Review Scaling Retention 304

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

Underperforming Technical Team 122

Underperforming Technical Team Technical Review Sales Hiring Scale 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

AI

SaaStr

AUGUST 7, 2024

Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them? In my experience, about 66-70% of the time this is bad advice, especially if it is coming from a Very Large VC. Not always — but more often than not. You pretty much know how much to spend already. Often, first-time founders, especially those who had to bootstrap a long-time to get to venture capital, don’t spend the capital they do raise quickly enough.

Sales Hiring 287

Sales Hiring Venture Capital Investment Customer Success 287

Unbounce

AUGUST 7, 2024

/ Conversion optimization How to implement a conversion rate optimization (CRO) process By Josh Gallant and Garry Lee. Updated on August 7, 2024. 11 min read You’ve heard plenty of talk about conversion rate optimization (CRO) and why it’s so important—but how, exactly, do you do CRO? “Well,” you might say, “you start experimenting with landing page features and…” We’ll stop you right there: “Doing” CRO requires a process, because CRO itself is a series of processes by which marketers improve th

SaaS Payments 98

SaaS Payments Payment Services Payment Methods Benchmarks 98

Kellblog

AUGUST 7, 2024

Just a quick post to share the slides I used today in a nearly 90-minute discussion with founders participating in the most recent cohort of the Balderton Launched incubator program. Because this is focused on incubation-stage startups, we walked mostly about $0 to $1M (or $2M) issues, both how to win deals as founder (largely covered through Q&A) and how, once you’re winning them, to transition from founder-led sales to sales-led sales.

Scale 91

Scale Sales Hiring Marketing Startup 91

Groove HQ

AUGUST 7, 2024

“Now more than ever we need to talk to each other, to listen to each other and understand how we see the world.” When he said that, Martin Scorsese was talking about the power of cinema as a cultural medium. But the truth behind his words applies just as well to customer support. Let’s say […] The post How To Track the Customer Journey (And Use What You Learn!

Customer Support 64

Customer Support Business 64

Sixteen Ventures

AUGUST 7, 2024

It’s Time to Get Out of Our Customers’ Way Ever tried to give someone your money, only to find yourself jumping through hoops to make it happen? Frustrating, isn’t it? Now flip the script: What if your customers are experiencing that same frustration with your company? What if, despite their willingness—even eagerness—to invest more in […] The post Revenue Roadblocks: How We’re Sabotaging Our Own Growth appeared first on Customer-centric Growth by Lincoln Murphy.

Revenue 52

Revenue Investment Growth Hacking Churn 52

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

Payments

SaaS Metrics

AUGUST 7, 2024

With SaaS transforming field service management, discover the unexpected advantages that could elevate your home services to new heights. The post How SaaS Can Revolutionize Field Service Management for Home Services first appeared on SaaS Metrics.

Management 52

Management SaaS Metrics 52