Wed.Aug 07, 2024

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What Is Horizontal Saas?

SaaS Metrics

Find out how Horizontal SaaS revolutionizes business solutions across industries and why it could be the key to your company's success. The post What Is Horizontal Saas? first appeared on SaaS Metrics.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Resources

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

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5 Interesting Learnings from Atlassian at $4.4 Billion in ARR

SaaStr

So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them?

SaaStr

Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them? In my experience, about 66-70% of the time this is bad advice, especially if it is coming from a Very Large VC. Not always — but more often than not. You pretty much know how much to spend already. Often, first-time founders, especially those who had to bootstrap a long-time to get to venture capital, don’t spend the capital they do raise quickly enough.

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How to implement a conversion rate optimization (CRO) process

Unbounce

/ Conversion optimization How to implement a conversion rate optimization (CRO) process By Josh Gallant and Garry Lee. Updated on August 7, 2024. 11 min read You’ve heard plenty of talk about conversion rate optimization (CRO) and why it’s so important—but how, exactly, do you do CRO? “Well,” you might say, “you start experimenting with landing page features and…” We’ll stop you right there: “Doing” CRO requires a process, because CRO itself is a series of processes by which marketers improve th

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Slides from a Balderton Launched Go-To-Market Workshop

Kellblog

Just a quick post to share the slides I used today in a nearly 90-minute discussion with founders participating in the most recent cohort of the Balderton Launched incubator program. Because this is focused on incubation-stage startups, we walked mostly about $0 to $1M (or $2M) issues, both how to win deals as founder (largely covered through Q&A) and how, once you’re winning them, to transition from founder-led sales to sales-led sales.

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How To Track the Customer Journey (And Use What You Learn!)

Groove HQ

“Now more than ever we need to talk to each other, to listen to each other and understand how we see the world.” When he said that, Martin Scorsese was talking about the power of cinema as a cultural medium. But the truth behind his words applies just as well to customer support. Let’s say […] The post How To Track the Customer Journey (And Use What You Learn!

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Revenue Roadblocks: How We’re Sabotaging Our Own Growth

Sixteen Ventures

It’s Time to Get Out of Our Customers’ Way Ever tried to give someone your money, only to find yourself jumping through hoops to make it happen? Frustrating, isn’t it? Now flip the script: What if your customers are experiencing that same frustration with your company? What if, despite their willingness—even eagerness—to invest more in […] The post Revenue Roadblocks: How We’re Sabotaging Our Own Growth appeared first on Customer-centric Growth by Lincoln Murphy.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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How SaaS Can Revolutionize Field Service Management for Home Services

SaaS Metrics

With SaaS transforming field service management, discover the unexpected advantages that could elevate your home services to new heights. The post How SaaS Can Revolutionize Field Service Management for Home Services first appeared on SaaS Metrics.