Tue.Nov 21, 2023

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Why are KPIs Essential For My Email Campaigns?

Nimble - Sales

Understand and leverage Email Marketing KPIs to elevate your campaigns. By dissecting, measuring, and optimizing these key metrics, you can boost engagement and conversion, maximizing the impact of your email marketing strategies. Staying on the path to success requires a clear and measurable strategy. Key Performance Indicators, or KPIs, are your guiding beacons in this […] The post Why are KPIs Essential For My Email Campaigns?

Metrics 52
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5 Ways To Leverage AI in Tech with Freshworks CIO Prasad Ramakrishnan

SaaStr

People have said “AI” more this year than any other year combined. Everyone is looking forward to what AI can do for them in business. In a recent Workshop Wednesday, held every Wednesday at 10 a.m. PST, the CIO and SVP of IT at Freshworks, Prasad Ramakrishnan, shares five ways organizations can leverage AI to solve problems and grow. “Don’t be a solution looking for a problem,” Prasad says.

AI 291
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Who Took a Bet on You?

Tom Tunguz

I can remember at each career inflection point the person who took a bet on me. When I joined Google it was Kim. When I moved to product, Marissa & Brian. Then to Redpoint, it was the early stage team : Geoff, Tim, Chris, & Scott. Lloyd & Frank at Looker for their Series A. Today, it’s the team & the LPs at Theory. That’s the very beginning of the list.

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Dear SaaStr: Why Do Great Employees Get Fired?

SaaStr

Dear SaaStr: Why Do Great Employees Get Fired? I’ve hired a lot. Lost a bunch, but fired very, very few. But I’ve watched some tough ones, some truly potentially epic talent get fired. This seemed to happen for two different (though related) reasons in the BigCo vs. The Start-Up: 1. In a Big Co. It’s very easy to get fired if you are in any way a threat to your boss’ bonus, or boss’ corporate status.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Tom Tunguz - Untitled Article

Tom Tunguz

Title: The Evolution of Data Teams and Data Security Over the past few years, we’ve seen a significant change in the way data teams operate. No longer are they just post-analysis teams; they are now becoming software engineering teams that use data to build products. This shift has brought with it a new reality for data security. With many of these teams now using sensitive data to build products, the importance of data security cannot be overstated.

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Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research

The Moz Blog

Discover how proprietary research can set your content apart and elevate your brand while building your pipeline.

Branding 136
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How SIP Authentication Works and Tips To Fix Common Errors

The Daily Egg

Session Initiation Protocol (SIP) is a technology that makes Voice over Internet Protocol (VoIP) systems possible. It’s so ingrained into the system. The post How SIP Authentication Works and Tips To Fix Common Errors appeared first on The Daily Egg.

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From Concept to Market Mastery with Ganesh Shankar

Predictable Revenue

Ganesh's journey from concept to leading a company in this niche market offers a tale of innovation, perseverance, and strategic growth. The post From Concept to Market Mastery with Ganesh Shankar appeared first on Predictable Revenue.

Marketing 130
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AI: The Teammate Clinicians Need

Andreessen Horowitz

Our healthcare workers need our help. Our clinicians are burned out. After the Covid-19 pandemic, only 57% of physicians said they would choose the field of medicine again. Another recent study reported nurse burnout rates higher than 50%. Our clinicians are battling mental illness. Approximately 10% of physicians have reported having thoughts of suicide, and physicians have one of the highest rates of suicide of any profession.

AI 116
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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GTM 69: Behind the Scenes on Building and Selling Wisely for $187 Million with Mike Vichich

Sales Hacker

Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. Currently contemplating his next move, it will involve embarking on the journey of being a second-time founder. With the experience of building Wisely under his belt, he is looking to avoid making mistakes from his first venture and avoid common traps.

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Product Analytics HubSpot: Tips for Product Managers

User Pilot

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. From understanding customers to driving sales, analytics is a crucial tool for modern product managers. In this article, we examine what you can achieve with the product analytics software from Hubspot. We’ll also examine Hubspot’s integration feature and the different tools that extend Hubspot’s product analytics functions.

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Bridging AI, Ethics, and Consumer Trust with Miriam Vogel

Andreessen Horowitz

Miriam Vogel, President and CEO of EqualAI, cohost of the podcast In AI We Trust?, and Chair of the National AI Advisory Committee, joins Vijay Pande of Bio + Health. Miriam offers pragmatic insights for founders on ethical integration of AI. She also outlines concrete steps to build trustworthy AI. Finally, she discusses the regulatory landscape and the state of politics around AI today.

AI 91
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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

User Pilot

Do you even need a product launch checklist? Technically not, but it helps a lot to have one, and you will find out why from this article! More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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My First 16: Doubling Down on Founder-Led Sales with Pilot’s Waseem Daher

Andreessen Horowitz

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. Subscribe to the a16z channel on YouTube and follow this show on our podcast feed so you don't miss an episode. In this episode, a16z partner Seema Amble talks with co-founder and CEO of Pilot Waseem Daher on how he thought about the importance of charging, how secondary s

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How to Upskill as a Product Manager and Make Progress [Jason Knight]

User Pilot

Are you feeling stuck and not making any impact at your organization? If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work.

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How to Win the Fight for America

Andreessen Horowitz

This article is based on a speech delivered at Shift’s Defense Ventures Summit in Washington, D.C. on November 15, 2023. It was first published in The Free Press, where the article is available in its entirety. Two years ago, I made a bold prediction, which is actually a bad thing for a venture capitalist to do because we’re so often wrong. During the Reagan National Defense Forum , I tweeted “Time is Running Out with Silicon Valley.

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Top 13 International Payment Gateways for Subscription Businesses

Chargebee

The world is a small place. If you want your business to unlock new opportunities, you’ve got to expand into new markets. The global SaaS market alone grew by 14.3% in 2022, hitting a record $242.57 billion. Yet, to create sustainable growth in new markets, companies competing within the SaaS ecosystem must ensure they have the right tools in place to facilitate sales across the globe.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Streamline Your Web Lead Follow-Up Process with New Web Forms Automations

Nimble - Sales

We are thrilled to introduce significant automation updates to our Web Forms feature —transforming the way you manage and follow up on leads. Say goodbye to the hassle of manually creating contacts from form responses with our innovative Automatic Contact Creation feature. Stay ahead in the lead game with the swift responsiveness of Web App […] The post Streamline Your Web Lead Follow-Up Process with New Web Forms Automations appeared first on Nimble Blog.

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BluLogix Introduces Enhanced BluIQ Customer Portal Storefront

Blulogix

BluLogix Introduces Enhanced BluIQ Customer Portal Storefront By BluLogix Team BluLogix is pleased to announce the launch of an updated BluIQ Customer Portal Storefront, featuring expanded capabilities in ecommerce integration, self-management tools, and renewal processes tailored for flexibility and channel support. Subscription Management, Your Way, Without Compromise.

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Mastering Black Friday and Cyber Monday With Chargebee

Chargebee

As we approach the zenith of the retail calendar — Black Friday and Cyber Monday — eCommerce leaders face the exhilarating challenge of maximizing sales while needing to deliver personalized and seamless customer experiences. The key to thriving during this high-stakes period is leveraging the right tools.

Sales 59
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4 upcoming AI trends for 2024 and beyond

Panintelligence

In the ever-evolving landscape of Artificial Intelligence, staying ahead of the curve is crucial. This blog delves into the 4 AI trends set to redefine how organizations approach and utilize AI. Below, we navigate through AI Simulation, Federated Machine Learning, Neuro-Symbolic AI, and Causal AI that's been included in the Gartner Hype Cycle for Emerging Technologies.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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The Significance of Merchant of Record in Modern Business Transactions

Subscription Flow

For every business, the most important thing is the processing of transactions. And to process payments a secure system is needed. Merchant of Record (MoR) is one such system. It is essential to the coordination of safe and easy business transactions. SubscriptionFlow now offers MoR services. This article explores the importance of SubscriptionFlow’s Merchant of Record, elucidating how it simplifies financial procedures, takes on liability, and negotiates the tricky world of compliance.

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The new renewal playbook: Winning over cost-focused customers with Adil Dittmer

ChurnZero

ROI is no longer the deciding factor in a customers decision to renew. Companies today care more about cash flow and cost efficiency. This tightened focus makes presenting price increases to customers all the trickier, even when they see the products value. To get renewals in the door, CSMs need to change their approach, says Adil Dittmer , head of customer success at Testbox.

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Quote-to-Cash Cycle Made Efficient by Streamlining B2B Processes

Subscription Flow

The quote to cash cycle involves a great deal of customer-centered activity. The majority of the activities are cross-departmental and have historically been compartmentalized. However, running your company in this way results in a lot of inefficiencies, which could cost you a lot of money in the cutthroat business world of today. It is now essential to integrate and streamline your quote-to-cash process if you want to survive.

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Workforce Analysis Template & Examples

TurnKey Labs

Have you ever wondered why some companies seem to effortlessly navigate the complexities of the business world, adapting seamlessly to change, while others struggle to keep pace? The answer may lie in a single, compelling question: How well does your organization truly understand its workforce?

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Introducing Starter Churn Insights: Customer Retention for Startups

Chargebee

In the dynamic world of startups, understanding your customers’ behavior is not just beneficial — it’s imperative. That’s why today, we are excited to unveil Starter Churn Insights – our latest offering designed to empower startups with actionable customer retention insights, wherever they are on their growth journey. Why Starter Churn Insights is a Must-Have for Startups Tailored Solutions for Growing Businesses Every startup has a mission: to find product-market fit, scale, and est

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How to Effectively Manage Your Professional Services Team with Metrics

The SaaS CFO

Your professional services team plays an important role in your SaaS company. Botch a customer onboarding and you may have just lost valuable ARR. Services means different things to different companies. It could be a one-hour onboarding call or a twelve-month implementation project. Either way, we must understand several key concepts to effectively manage our […] The post How to Effectively Manage Your Professional Services Team with Metrics appeared first on The SaaS CFO.

Metrics 52
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Comprehensive Guide To Performing A Software Security Review

Audacix

Table Of Contents Around 84% of codebases have at least one vulnerability that can go undetected when scanned using open-source security tools. Making your application suspectable to potential vulnerabilities that can expose sensitive data in your software security review. While these, secure code review tools are helpful they might not always provide you with an accurate analysis.