Seven Messaging Lessons from the 2024 Election
Kellblog
NOVEMBER 9, 2024
While I don’t do politics on Kellblog, I do analyze messaging, including political messaging. My point is not to change your mind on a given issue, but to study what works in the major leagues [1]. Towards that end, I wrote a post back in January entitled Analyzing Core Messaging in the 2024 Election. I argued that the campaign messages distilled down to: Republicans want to save the country from a list of crises Democrats want to save democracy from a man And that the Democratic message s
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