Mon.Apr 14, 2025

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How To Measure and Improve Customer Value Optimization

The Daily Egg

Customer value optimization (CVO) turns traffic into profit. Its not about getting more clicks its about getting more from every customer. CVO turns casual. The post How To Measure and Improve Customer Value Optimization appeared first on The Daily Egg.

Marketing 263
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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! It’s May 13-15 in SF Bay, again on our 40+ acre indoor-outdoor campus !

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Hidden Keywords Are Back (and Still a Terrible Idea)

The Daily Egg

Hidden keywords used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a. The post Hidden Keywords Are Back (and Still a Terrible Idea) appeared first on The Daily Egg.

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Built from Frustration with Moran Mizrahi

Predictable Revenue

Moran Mizrahi joined the Predictable Revenue Podcast, with something every founder can relate to: the moment you hit a wall using a tool. The post Built from Frustration with Moran Mizrahi appeared first on Predictable Revenue.

Revenue 130
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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital

SaaStr

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? About the same as before In fact, the median amount spent on sales is up from a year before. Its not just Marc Benioff hiring more sales execs in the AI era.

Scale 261

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Dear SaaStr: How Do I Learn to Close Big Enterprise Deals … Better?

SaaStr

Dear SaaStr: How Do I Learn to Close Big Enterprise Deals Better? Closing high-ticket enterprise deals is a different beast compared to SMB or mid-market sales. It requires patience, strategy, and a deep understanding of the enterprise buying process. Heres how you can approach it: Map Out Stakeholders Early : Enterprise deals often involve multiple stakeholdersprocurement, IT, finance, and the actual business users.

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How to Share Instagram Feed Posts to Stories: 3 Simple Steps

Buffer Resources

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my Instagram stories helps my most engaged followers (read: my mom) see my Instagram content, which might not have popped up on their feeds yet.

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Mobile App Retention: 8 Strategies and Best Practices That Work

User Pilot

When it comes to mobile app retention, you cant expect to retain most users just because your product is good. Mobile is competitive. Only about 13% of business apps succeed (even less for consumer apps), and their average retention rate per month is less than 3%. In my experience as a customer success manager, you must incentivize retention deliberately.

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Security Awareness Training: Strengthening Your First Line of Defense

Scytale

Here’s the thing; you could have the most robust security system, implement all the proper security controls and pass your security audits with flying colors; however, these measures can fall short if you neglect the human factor – your first line of defense. Even the most advanced security systems can be compromised due to human error or lack of awareness.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Mobile Behavioral Analytics for Enterprise Companies

User Pilot

You know that users are active on mobile. But tracking what they’re doing inside the app? That’s a challenge many face, with teams often trying to use Google Analytics. While it works for web page views, it simply doesn’t offer the same deep visibility into the fragmented, contextual world of mobile apps. That’s why at Userpilot, we’ve built mobile analytics that work for enterprise product teams.

Mobile 66