February, 2021

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7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy

Predictable Revenue

The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important. The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue.

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Breaking Down the Payment for Order Flow Debate

Andreessen Horowitz

In the wake of the GameStop short squeeze, payment for order flow—the practice of market makers paying brokers to execute customer orders—has fueled no small amount of debate: Is it a tactic deployed by large capital markets institutions to steal … The post Breaking Down the Payment for Order Flow Debate appeared first on Andreessen Horowitz.

Marketing 144
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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. Before we dive into the nitty-gritty of it all, let’s first get into the definition of enterprise sales.

Scale 112
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The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

SaaStr

Ah the VP of Sales. The toughest hire. Such a high failure rate. I want to help. So this is the third in our series. The first post is What a Great VP of Sales Actually Does. So you expect the right things, and hire your rockstar at the right time to do the right things. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Eliminating Data Downtime with Data Observability - Why We Partnered with Monte Carlo Data

Tom Tunguz

At Redpoint, we believe 2020 is the decade of data. We’ve partnered in the leaders of the next generation of data from the earliest stages; companies like Snowflake, Looker, and Dremio. Leaders rely more on data every day to inform our decisions, to power our products, and to communicate. In short, the data pipelines that move data from one place to another have become the nervous system of the modern organization.

Data 355

More Trending

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How to “steal like a designer” and boost creativity

Intercom, Inc.

Originality is the holy grail of creativity. But does true originality exist in design or is it always influenced by what came before? Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. So whether its originality of thought or artistic brilliance, the sheer scale of visual and conceptual input we experience on a daily basis can blur the lines betw

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How to Create a Value Proposition

Predictable Revenue

Erik is a highly sought-after thought leader in the world of digital marketing and entrepreneurship. In this episode, he teaches us how to write a concise value proposition that travels through word of mouth without you spending a cent. The post How to Create a Value Proposition appeared first on Predictable Revenue.

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Create a killer video strategy: your ultimate video content creation guide

Trint

Video is booming and it’s everywhere. In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. But don’t take our word for it, the numbers speak for themselves: 94% of organizations report that video converts the same or better than any other content form. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. In fact, there’s a VC saying that I used to really hate. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. It used to really bug me because I am a firm believer in the strategy of Zero Voluntary Attrition and trying to hire fewer, more committed resources over a higher volume of mercenaries that turn o

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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The Most Effective Tools and Techniques for Selling Today - Office Hours with Jim Benton

Tom Tunguz

On Wednesday, March 3rd at 10:00 AM PT, Redpoint Office Hours will host Jim Benton , CEO of Chorus.ai , a leader in conversational intelligence. As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online.

Scale 347
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How to Manage Projects With Google Suite

The Daily Egg

The biggest problem a project manager (PM) needs to solve is the inconsistent nature of task management within a team. Nobody likes feeling confused—especially during work. You are probably already using tools that can help you with this. You may be leveraging project management software to alleviate headaches in your daily workflow. Or, like many […].

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Announcing powerful new Intercom reporting features: conversation topics and custom reports

Intercom, Inc.

Today, businesses are having more conversations with customers than ever before, thanks to the rise of business messengers. And it’s certainly easier than ever for a customer to start a conversation and get support. So businesses should know more about their customers than ever before, right? They should be able to use all this extra information to offer a more personal, tailored customer experience and effective support, surely?

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Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles

Predictable Revenue

Get ready to learn all about mapping competencies necessary in sales roles, scoring SDRs and AEs, and the business impact of having a robust coaching program in place with Aaron Evans. The post Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles appeared first on Predictable Revenue.

Sales 263
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to podcast, faster

Trint

With growing pressure to create popular content, podcast producers need more time to curate great episodes. Speed up production and get to the final cut with Trint. Bring together key soundbites, put them in order and play back easily - without using any editing software. Download the guide on how to speed up your podcast workflows.

Software 147
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Google Says Cloud Will Triple Again in Next 5 Years

SaaStr

We did a deep dive on Google Cloud’s incredible numbers the other day here but there was one point in particular it’s worth doing a deep dive on. Google Cloud itself is predicting the Cloud will triple by 2026 or so , and reach $760B in spend in 2025, up from $290B in 2020 (note, I’m extrapolating a year or so from this chart and prediction, which itself is from IDC data): While Google is focused in particular on Cloud infrastructure, it really doesn’t matter.

Cloud 363
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The Most Popular Startup Domain Suffixes -.com,co,gg - Which is Best for Your Business?

Tom Tunguz

So you’re looking to start a company. What do you call it? Once you’ve figured that out, which domain suffix do you choose? com,net,biz,monster,duck,theworldisyouroyster? Given the explosion in domain suffix permutations I wondered if startups' behavior had changed over the last decade. In fact, it has changed significantly as the chart above shows.

Startup 322
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Project Management Skills: What’s Needed?

The Daily Egg

Besides looking good on your resume, project management skills have practical implications in your career. While you can exaggerate your skill set, it’s hard to fake your way through a successful project. With skills such as leadership, communication, subject matter expertise, and negotiation populating most job advertisements, sharpening your project management skills is a top […].

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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The Importance of Account Planning

Predictable Revenue

We always hear people talk about how to land big accounts, but today Collin Stewart & Greg Callahan will be diving deep into how to expand on the accounts you’ve already got. The post The Importance of Account Planning appeared first on Predictable Revenue.

Revenue 179
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How to Increase Your Sales Volume By Offering Free Software

FastSpring

You’ve probably watched as your peers took the plunge and offered discounts on their software. Some of them are even offering software completely free of charge. And time and time again, it’s working. Their sales volume is increasing, they’re gaining more loyal customers who become repeat buyers or long-term subscribers. It seems like a no-brainer. But here you are, sitting on the sidelines.

Software 146
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Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline.

SaaStr

We have bootstrapped to 10M ARR, and not necessarily by choice. I watched this live and I was reminded patience and time are key. It is still doable even in today's cloud. MailChimp and @benchestnut are inspiring. [link]. — Clint Reid (@clintverse) September 3, 2020. Bootstrapping in SaaS it isn’t that hard, per se. It happens all the time.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to Be a Great COO: Lessons Learned Leading a Unicorn to Success

Tom Tunguz

On Wednesday, February 17th at 9:30 AM PT, Redpoint Office Hours will host Allison Pickens , the former COO of Gainsight and one of Fortune’s Most Powerful Women. Throughout her time there, she scaled the SaaS company from $1M ARR to pre- IPO, along the way, creating the category of customer success software, and paving the way for Gainsight’s $1.1B sale.

Scale 293
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The Complete Guide to a Project Management Resume – What Should Be There?

The Daily Egg

Resumes—the daunting page that hangs over your head like a dark cloud. There is no denying that putting together your resume is a task that takes time and patience, but there is also no denying that it is a vital piece of the job-hunting puzzle. Your resume is a company’s first look at you, your […]. The post The Complete Guide to a Project Management Resume – What Should Be There?

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. At least, that’s Annette Franz ‘ s two cents on the matter. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses.

Scale 211
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Prospect Smarter Using LinkedIn

Predictable Revenue

With over 40 million decision-makers using LinkedIn, the professional networking platform has become one of the best places to prospect. The question is; are you approaching those potential customers correctly? The post Prospect Smarter Using LinkedIn appeared first on Predictable Revenue.

Revenue 179
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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NFTs and a Thousand True Fans

Andreessen Horowitz

In his classic 2008 essay “ 1000 True Fans , ” Kevin Kelly predicted that the internet would transform the economics of creative activities: To be a successful creator you don’t need millions. You don’t need millions of dollars or … The post NFTs and a Thousand True Fans appeared first on Andreessen Horowitz.

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Webinars Almost Always Work

SaaStr

One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars. You never go to them. And they seem like something you do, well, later. When you are bigger. But I’d challenge that thinking with one simple rule: if even 2 qualified prospects and/or 2 existing customers come to a webinar, that’s great.

Branding 358
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How Much Should You Bet To Maximize Your Investments, or Your Company's Odds of Success?

Tom Tunguz

If I gave you $1000 to invest, and five investment options how would you decide? What if you were the CEO of a startup, and a VC invested $10m, and each of your five VPs had different project ideas? This is the question John Kelly, researcher at Bell Labs, sought to answer. A contemporary of Claude Shannon, Kelly intertwined Shannon’s information theory with probability to develop an idea of his own: the Kelly criterion.