May, 2025

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What Comes After the SDR Role?

Predictable Revenue

AI now does research, flags signals, and drafts emails. Freeing you to focus on what moves pipeline: creativity, personalization, and timing. The post What Comes After the SDR Role? appeared first on Predictable Revenue.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. And more importantly, revenue and user growth that is accelerating at scale.

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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Resources

More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals.

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Reducing Fraud and Payment Errors with Secure Digital Disbursements

USIO

If you’re still relying on manual payout processes, paper checks, or disconnected systems, you’re more vulnerable than you think. But here’s the good news: digital disbursements offer a faster, smarter, and far more secure way to manage outbound payments. Lets break down how secure digital disbursements can protect your businessand streamline your operations in the process.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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RAG Explained: What Is Retrieval-Augmented Generation?

How To Buy Saas

Retrieval-Augmented Generation (RAG) is a cutting-edge approach in AI that combines large language models (LLMs) with real-time information retrieval to produce more accurate and context-aware outputs. In a nutshell, RAG lets an AI system look up relevant knowledge from a database or documents while generating an answer, much like an open-book exam.

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Overwhelmed IT team? How to scale without adding headcount

BetterCloud

Every IT team is grappling with the same reality: the ever-widening chasm between the demands placed on IT and the resources at their disposal. The stark figure of a 1:108 IT-to-employee ratio isnt just a statistic, its a daily challenge impacting our teams capacity, our ability to innovate, and ultimately, our contribution to the businesss strategic goals.

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

So in any interesting bit of convergent evolution, both Monday and HubSpot have now passed 250,000 customers. Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Both have also evolved from different roots (marketing for HubSpot, team management for Monday) to now have CRMs as their core.

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Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Buffer Resources

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  But with so many options, it’s important to keep up with the latest Facebook ad specs.

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Credit Card Merchant Services: What to Look for (and What Most Businesses Miss)

Stax

Credit card merchant services are often viewed as a back-office function or necessary cost. And while its true that they involve fees and backend setup, thats only part of the story. When leveraged strategically, these services can become a key driver of business growth. With the right provider, merchant services can improve your checkout experience, increase cash flow, and unlock valuable business insights.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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When Should You Do SEO? — Whiteboard Friday

The Moz Blog

Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building and content creation.

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RFP vs. Security Questionnaires: Key Differences and When to Use Each in Vendor Assessments

Scytale

Working with third-party vendors isnt just common – its practically inevitable, especially as your business scales. But as youre probably aware by now, with great partnerships come great responsibilities (and risks). Even if your own security posture is rock solid, your compliance and GRC efforts can still fall apart if your vendors dont hold up their end of the bargain.

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Prepaid Card Issuing vs. Traditional Payout Methods

USIO

The way businesses pay vendors, employees, gig workers, and customers is changing fast. And prepaid card issuing is leading the charge. If your business still leans on traditional payout methods like paper checks or manual ACH, it’s time to consider what you might be missing. Lets explore how prepaid card issuing stacks up against traditional payoutsand what makes the most sense for your business.

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Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes?

SaaStr

Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes? This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. Selling 90% out-of-the-box is great, but that 10% custom work can quickly spiral out of control if youre not careful.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer Resources

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.

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Introducing MCP: A new way to connect Fin and your customer data to your business tools

Intercom, Inc.

Delivering great AI customer service depends on more than just sophisticated AI models – it relies on real-time data and access to business systems like CRMs, billing platforms, and past conversations. Without these connections, AI agents are unable to understand customer history and resolve questions as effectively. The Model Context Protocol (MCP) provides a standard way for AI to securely connect to your business systems – without building custom integrations.

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Re-Designing Your SEO Career — Whiteboard Friday

The Moz Blog

SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Rememberyou're not starting from scratch, you're redesigning with purpose!

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Use FastSpring’s Expanded Local Payment Methods to Grow Revenue in New Markets

FastSpring

In todays digital-first economy, expanding into high-growth markets isnt just an opportunity for global businesses its a necessity. In recent years, digital economies have grown exponentially across Asia, Latin America, the Middle East, and Africa, and the sheer market size makes these geographies impossible to ignore. So, what can digital goods companies do to break into these markets effectively?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Should you buy or build your customer success platform?

ChurnZero

It’s the ultimate technology dilemma for customer teams and the execs who control budgets: should you buy or build your customer success platform? When presenting a business case for a customer success platform, you can expect this to be the primary objection of a CEO or CFO: can we build this in our CRM instead of buying a new tool? Should you use the tools you already have to build something that will kind ofget you what youre looking for, or should you buy a tool developed for that spec

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Dear SaaStr: What Are Some Red Flags an Investor Might Not Be Serious?

SaaStr

Dear SaaStr: What Are Some Red Flags an Investor Might Not Be Serious? First, if youre not sure they want to invest they probably dont want to. And its 100% OK to ask. Just ask. The One Question To Ask At The End of Every VC Pitch: What Are The Odds You Would Invest? Just ask what are the odds theyd want to invest, based on what they know now. Beyond that here are clear red flags that an investor might not be serious about investing in your startup include: Overly Complex Terms : If the invest

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How Embedded Payment Solutions Support Faster Digital Disbursements

USIO

Delayed payments dont just slow down your operationsthey strain vendor relationships, frustrate customers, and stall growth. The fix? Fintech Payment Solutions built to make digital disbursements faster, smarter, and easier to manage. Lets break down how these tools are transforming the way businesses move money and why its time to leave slow disbursements in the past.

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How LLMs Are Trained: From Raw Data to SaaS Disruption

How To Buy Saas

Picture this youre drafting an email and your software suggests the next sentence with uncanny accuracy, or youre chatting with a customer service bot that feels almost human. These marvels are powered by Large Language Models (LLMs) giant AI systems trained on vast amounts of text. In todays AI-powered world, LLMs have become the brain behind many smart applications, from virtual assistants to content generators.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to audit your website strategically and unlock more meaningful conversions

GetUplift

When it comes to auditing your website, we all know the drill: Identify the pages that need optimizing in GA4 Run a heuristic analysis Analyze user recordings Check for UX pitfalls Review your customer journey based on the most common and recommended best practices. This kind of audit helps a lot with identifying whether theres a bug preventing people from clicking on a certain button or identifying obvious design flaws that may be confusing or missing.

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Three Ways To Get Fired as CEO

Kellblog

While I could write the equivalent of 50 Ways to Leave Your Lover when it comes to variations on how to get fired as CEO, the purpose of this post is simply to discuss three things CEOs can say to their boards that will perk their ears and get them to start asking questions that could lead to the CEO’s termination. Here are those three things: “ I’m getting tired of running the company.” “ I’m running out of ideas for how to fix our core problems.” ̶

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GA4 Custom Event Tracking for SaaS Without the Headache

The Moz Blog

Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.

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Our Worst Vendor Launched a Great New Feature Today. And Just Like That—I’m Back

SaaStr

So I’d just about given up on the second worst SaaS vendor in our stack at SaaStr. I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. I hadn’t seen a feature release in years and sort of assumed they’d half given up. They cancelled their Free edition a few months back — an even worse sign of a vendor in trouble.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Frontegg AI with Entitlements

Frontegg

This is a guide on building an AI agent with frontegg’s entitlements will walk you through setting up an AI agent, tools, features and feature flags (as an example of entitlements usage), and auth. This guide builds off of the sample app whose code is available publicly in a GitHub repo This guide shows the power of leveraging Frontegg’s Identity and Access Management and AI SDK for better security and user experience.

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Best Applicant Tracking Systems for 2025

How To Buy Saas

In the fast-paced hiring landscape of 2025, an Applicant Tracking System (ATS) has become an essential tool for companies of all sizes and sectors. Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Modern ATS software automates tedious tasks like job posting, resume screening, and interview scheduling, freeing HR teams to focus on engaging with candidates.

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SaaS sprawl is a rising concern for IT: Causes, challenges, and best practices

BetterCloud

After years of accelerated SaaS adoption, organizations have fallen victim to SaaS sprawl. Even with the average applications declining, SaaS sprawl still remains a concern. While SaaS sprawl isn’t new for IT teams, the landscape has dramatically shifted, particularly with the explosive emergence of AI. SaaS sprawl concerns increased by 55% State of SaaS 2025 This isnt just about managing a few extra subscriptions; its a systemic issue impacting security, compliance, and budget efficienc