Practical Advice on SaaS marketing

JUNE 29, 2009

Folks talking about software-as-a-service (SaaS) and cloud computing often use the label "hybrid." I understand that "hybrid" refers to something that's part "this" and part "that." I'm just not always sure what "this" and "that" are. Sometimes "hybrid" refers to a solution that runs partly in the cloud and partly on-premise. An email system, for example, might handle some functions on a remote server accessed via the web, but other functions might be managed on the user's desktop.

Cloud 100

Cloud Business Model Education SaaS 100

Practical Advice on SaaS marketing

JUNE 19, 2009

Early in my career, I taught bank credit analysts-in-training how to read financial statements. During my course, they heard from me one constant refrain: "Read the notes, read the notes, read the notes." The notes to a company's financial statements often reveal critical insights behind the numbers. The advice on how to read financial statements certainly applies to software-as-a-service (SaaS) companies, and especially to their reported customer renewal rates.

Banking 100

Banking Payment Features Subscription SaaS 100