Practical Advice on SaaS marketing

MARCH 26, 2010

When it was operating at full capacity, the Ford River Rouge complex in Dearborn, Michigan had more than 16 million square feet of factory floor space, operated its own docks, ran an internal railroad of more than 100 miles, maintained its own furnaces to make steel and glass, and generated its own electricity. From 1927 through the 1960's, the sprawling complex and the 100,000 people who worked in it operated as a complete, vertically-integrated manufacturing facility: raw materials floated in

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Practical Advice on SaaS marketing

MARCH 18, 2010

I attended the IDC Directions 2010 conference a few weeks ago. I listen for two kinds of things at these conclaves: big, industry trends and small, but useful, practices. On the "big trends," in a presentation entitled, " The Maturing Cloud: What It Will Take to Win ," Frank Gens explained that the most significant growth opportunities in the IT market will be in cloud computing and software-as-a-service (SaaS) solutions.

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Practical Advice on SaaS marketing

MARCH 3, 2010

In subscribing to software-as-a-service (SaaS) solutions, customers aren't really buying a product ; they're buying a promise. They are not purchasing a finite set of capabilities to be delivered once the contract is signed, as they would with an on-premise license. Instead, the customer is expecting the SaaS vendor to deliver a service over the life of the subscription.

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