SaaStr
MARCH 25, 2020
When I was CEO at EchoSign, I made a big strategic error in Year 1. I set an insane plan of going from $0m to $2m in ARR in our first 12 months in business. It wasn’t because I couldn’t build a model — the model was sound. The mistake was a combination of not knowing enough about SaaS back then, and also having incredible confidence in the team’s past track record.
The Daily Egg
MARCH 31, 2020
Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have. For most SaaS businesses, there’s a few […]. The post Are You Optimizing Your SaaS Conversion Funnel?
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Practical Advice on SaaS marketing
MARCH 1, 2020
So, you’ve built a great product. Bravo! Better yet if you’ve figured out how to market it. You’re getting it in front of prospective customers and they quickly see how it can be helpful. But just showing the product’s benefits and advantages isn’t enough. Prospects need to see more than that. Before they make a purchase decision, they want to see a smooth path to implementing your They want a painless way to get from where they are now to where you’re promising to take them. solution.
Cobloom
MARCH 22, 2020
Marketing is the growth lever that powers your SaaS startup into the next phase of rapid expansion; the "go faster" button that that fuels your growth from stealth mode startup to expansion-stage success story. But the modern marketing world is packed full of strategies and acronyms, and no two commentators can agree on the "best practices" of marketing a growing SaaS company.
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Tom Tunguz
MARCH 24, 2020
I read an op-ed in Bloomberg last week written by a stock trader who was on the floor of the New York Stock Exchange during the 1989 crash. His manager brought him into his office. The trader feared his manager would fire him. Instead, his manager told him that these kinds of crises accelerate change and that he should embrace them. I’m struggling to find the link now, but if I do, I will update this blog post with it.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
MARCH 15, 2020
As we readjust to the impacts of the coronavirus, I’ve been asking myself: what is a basic useful model for estimating the growth impact to a software company? Of course, every business should develop a more conservative model, focused primarily on cash management to provide a longer runway. I expect the venture market to slow round counts for a quarter, but then resume.
SaaStr
MARCH 23, 2020
It can really tough to think through the short-term pressures of churn. SMBs are hurting the most, and the churn will be highest there. Enterprises are churning less, but slowing new purchases way down. Just remember one thing as your North Star here: No Customer Wants to Leave a Vendor They Count On. You may have 1000s or more customers. But often, your key stakeholders only manage a few key, core applications they need.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
The Daily Egg
MARCH 23, 2020
Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now. But you can’t just promise a time-constraining offer and leave it at that. You have to […]. The post Limited Time Offer: How To Write a Discount Offer For Limited Time Only appeared first on The Daily Egg.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
MARCH 29, 2020
What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money. There own investors (“LPs” or Limited Partners) pay them for a decade more than fairly to manage their investments, no matter how well or poorly they perform. But — truly great founders make the most by far.
SaaStr
MARCH 31, 2020
In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se. That’s the whole point of whatever explicit or implicit discount you give for doing a yearly contract (vs. monthly or quarterly).
Predictable Revenue
MARCH 12, 2020
Collin and Oliver discuss the use of software, robotics and automation to offer impeccable quality, affordable pricing and lightning speed. The post Building and evolving a successful sales team with Oliver Williamson appeared first on Predictable Revenue.
Intercom, Inc.
MARCH 3, 2020
We know it’s hard to apply and interview for a new job. So if you’re considering a design job at Intercom , we won’t make it harder by forcing you to read our minds or guess about what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us. When you interview for a design job, the process is usually mysterious: did you say the right things?
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Tom Tunguz
MARCH 11, 2020
What could happen to the fundraising market in the coronavirus era where organizers cancel events, the financial markets suffer from a bear market, and there is a lot of uncertainty? The most recent event to use as an analogy is the 2008 financial crisis. In 2008, I had just joined the venture industry, and then Lehman fell. So this was a bit of a trip down memory lane.
The Daily Egg
MARCH 27, 2020
An optimized conversion funnel can mean the difference between making a healthy profit and barely breaking even. It maximizes the profit you get from your marketing campaigns. If you run a sales-focused website, you do have a conversion funnel in place, whether you were intentional about creating it or not. Maybe it’s not optimized, but […]. The post A Simple Guide to Understanding and Creating a Website Conversion Funnel appeared first on The Daily Egg.
Incredo
MARCH 11, 2020
Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. In this post we’re going to talk about the crucial parts of a great marketing strategy for associations. . 1.
SaaStr
MARCH 19, 2020
Depending on who you are, and what you do, sales may or may not have slowed way down. But one thing I do know: the best SaaS companies will come out of this time with the strongest products. They will keep innovating. And I also know that the best investment you can make today is in your existing customers. The vast majority aren’t going anywhere, and may even upgrade to more seats.
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Predictable Revenue
MARCH 19, 2020
To achieve exponential growth, a consistent source of predictable opportunities is needed. That source is outbound sales. Tom talks about how he sources and closes leads on every salesperson’s favorite social media site, LinkedIn. The post How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott appeared first on Predictable Revenue.
Intercom, Inc.
MARCH 9, 2020
For remote workers, live chat is the simplest option for communication. But if most communication is nonverbal, how do you make sure what you say and hear aren’t misinterpreted? When speaking with someone in person, the words you use matter. But if there’s any ambiguity in what you’re trying to say or how you feel about a situation, those nonverbal factors – such as body language, facial expression, etc. – have a greater impact than the words you use.
Tom Tunguz
MARCH 28, 2020
I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before. I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day.
The Daily Egg
MARCH 25, 2020
How long do users stay on your website? Less than 15 seconds. That’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at […]. The post The 15 Second Rule: 3 Reasons Why Users Leave a Website appeared first on The Daily Egg.
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Incredo
MARCH 20, 2020
The outbreak of coronavirus brought changes that companies were forced to admit. One of the major changes was that many businesses switched to a remote working system. But not all of them had experienced that approach before and the system might seem much more uncomfortable than it actually is. The Incredo team switched to a fully remote working system in September 2019.
SaaStr
MARCH 10, 2020
We’re obviously in a very unique situation today. The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up. Even just in the past 2 weeks, SaaStrAnnual.com has gone from what we thought was one of the safest events out there to … rescheduled for September. Today is different from other times. But I suspect in SaaS, it will be like ’08-’09 downturn — just faster.
Predictable Revenue
MARCH 30, 2020
Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal? The post The Personal Touch: How to Enhance Your Relatability in Sales Pitches appeared first on Predictable Revenue.
Sales Enablement, SaaS and Growth
MARCH 23, 2020
One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. What worked with 30 employees will start creaking at 300, and break well before you hit the 3,000-mark. Good decision-making is extremely important. It has a compounding effect - the more good decisions a business makes, the better the results will be.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Tom Tunguz
MARCH 8, 2020
Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. Lisa built the channel at Optimizely, which accounted for a meaningful fraction of new business. I learned quite a bit from the sessions with the five companies who attended the one-on-one sessions. Here are my notes. Where to Start.
The Daily Egg
MARCH 23, 2020
Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns. I’ll also highlight three essential aspects of an […]. The post 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs appeared first on The Daily Egg.
Intercom, Inc.
MARCH 31, 2020
In the midst of the global crisis, we’ve been inspired by how so many companies have stepped in to help. We’re fortunate to work with a broad range of customers, many of whom have put their products and platforms to use to fight against COVID-19. From empowering teachers who need to move their classrooms online to providing free, safe transportation to healthcare workers to helping doctors remotely monitor their patients’ systems, these companies are doing amazing things.
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