Practical Advice on SaaS marketing

AUGUST 17, 2010

When I was an analyst with IDC, a very long time ago, I sat in on lots of vendor presentations on their products and strategy. Too many of them started off with a slide that identified precisely where the presenter and his group fit in the organization. It usually included a detailed topography, indicating the various direct and dotted-line reporting relationships within the department, within the division, within the group and eventually within the overall company.

VP of Engineering 100

VP of Engineering Sales Hiring SaaS Outsourced Development 100

Practical Advice on SaaS marketing

AUGUST 9, 2010

I used to work in a place called "The Pit." I wasn't serving ribs and pulled pork at a barbecue joint that wandered north into New England. I was actually with one of the large mini-computer companies they used to populate the ring between Route 128 and Route 495 around Boston. The company put all of us marketing types into the far end of the building into a cube-filled area that was a 1/2 level below grade.

Outsourced Development 100

Outsourced Development Marketing SaaS Customer Support 100