The Daily Egg

JANUARY 8, 2019

Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […] The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.

Revenue 277

Revenue Business Strategy Marketing 277

SaaStock

JANUARY 25, 2019

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We are excited to be part of its history in the making as we bring SaaStock to Sao Paulo from April 23rd to the 25th. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

JANUARY 24, 2019

As you scale your salesteam, unless you are very careful whom you hire and how you train them, incentives being what they are in variable compensation, some negative behavior will creep in. Prospects will be … if not lied to … then told half truths. Told that the product does something it doesn’t quite do. That a use case makes sense, when it doesn’t.

Scale 226

Scale Churn Sales Hiring Sales 226

Tom Tunguz

JANUARY 4, 2019

How far along was the typical SaaS Series A in 2018? The median business was at $1.8M in ARR and growing at 250%. The chart below shows a representative sample of SaaS Series As’ ARR and projected ARR growth rate for 2018. Breaking this down a bit more into quartiles, the ARR quartiles were: 25th. 50th. 75th. 1.4. 1.8. 3.0. And the ARR growth rate quartiles were: 25th. 50th. 75th. 140%. 230%. 320%.

Benchmarks 245

Benchmarks Startup SaaS Data Analysis 245

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Payment Solutions

Predictable Revenue

JANUARY 31, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”. The post Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh appeared first on Predictable Revenue.

Data 190

Data Marketing Cloud Revenue 190

The Daily Egg

JANUARY 31, 2019

February 2, 2018: I shared this post on LinkedIn: I’d started a new job, lucked into the opportunity to advise two founders and companies I think highly of, and committed to pushing forward on a passion project of mine that had stalled for 10 years (kids books about social and environmental issues). Life was almost […] The post It’s Time To Start Paying Attention appeared first on The Daily Egg.

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SaaStock

JANUARY 23, 2019

We are super excited to announce that SaaStock Asia , taking place in Hong Kong on 14-16th of May, is now open for registration. Building on the success of three flagship conferences in Dublin, as well as numerous smaller conferences around Europe and US that have brought together thousands of SaaS founders, execs and investors, we’re taking this SaaS show globally, touching down on a total of 5 continents in 2019.

Scale 229

Scale Subscription Payment Features SaaS 229

SaaStr

JANUARY 30, 2019

One thing almost every founder I meet with these days has figured out is that outbound email campaigns work. But not always at first, not always the same wa y. It took me a while to figure it out, too. In my first start-up, I cold emailed the VP Engineering of a Fortune 100 company. He called me back the next day. I thought I was a genius! My second cold email, I got a Top 3 prospect to call me back in 24 hours!

Growth Hacking 194

Growth Hacking B2B Engineering Pricing 194

Tom Tunguz

JANUARY 25, 2019

How much can a customer success manager manage? I’d heard the wisdom of $1-2M in ARR per year and around 80 accounts. But I hadn’t come across any data. Last summer, Gainsight posted the results of their survey on the topic. The truth is most CSMs manage between $2-5M in ARR and somewhere between 10-500 accounts. But it varies by segment.

Management 217

Management SMB Enterprise Retention 217

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Predictable Revenue

JANUARY 10, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group. The post How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis appeared first on Predictable Revenue.

Consulting 190

Consulting Revenue Marketing Sales 190

Intercom, Inc.

JANUARY 22, 2019

Between 40% and 60% of people who sign up for a free trial of your software will never convert. What are you doing with the leads that don’t convert right away? If your answer is “nothing,” you’re leaving money on the table. By instituting a lead nurturing campaign sequence, you can guide those prospects through your buying cycle, from the moment they enter their email address on your website, to successful adoption of your product and beyond.

Communication 186

Communication Engagement Sales Marketing 186

The Daily Egg

JANUARY 21, 2019

Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s not doing what it’s supposed to do. The fact is, an alarmingly high bounce rate (we’ll talk about what a healthy vs. scary range looks like a little later) can […] The post High Bounce Rate?

Marketing 267

Marketing 267

SaaStock

JANUARY 29, 2019

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

SaaStr

JANUARY 31, 2019

There are a few magical moments as you go upmarket in SaaS: The first time you close a $1m TCV (total contract value) deal. E.g., $250k a year for 4 years. The first time you close a $1m ACV deal. A $1,000,000 a year deal. The first time you close a $1m ACV deal — every month. 12 a year. This one takes a while to get to ??. But once you can close one $1m deal, you can close another, and eventually 10, and then, like ServiceNow, a stunning 600+ per quarter.

Cybersecurity 161

Cybersecurity SaaS Investment Software 161

Tom Tunguz

JANUARY 31, 2019

It’s very difficult question to answer. How do you judge a leader? Is it financial success? The loyalty they engender? Their ability to inspire? There are war-time leaders and peace-time leaders. Leaders may be understated or zealous. I’m not sure we’ll ever be able to say definitively what constitutes a great leader. Regardless, we all want to improve our ability to lead, whether it’s a small team or a Fortune 500.

Leadership 213

Leadership Government Development Management 213

Predictable Revenue

JANUARY 4, 2019

The very foundation of the Predictable Revenue methodology is designing, and building, efficient outbound sales teams that generate consistent new pipeline. The post The unpredictable, complicated nature of ad sales appeared first on Predictable Revenue.

Outbound Sales Team 164

Outbound Sales Team Sales Revenue 164

Intercom, Inc.

JANUARY 25, 2019

We’re conditioned to think from an early age that exciting things are the best. That attitude can extend to engineering, too. When trying to solve a problem with software, it can be tempting to build an exciting, complex solution. But that unnecessary complexity can lead to even more complicated issues. At our event Building Intercom in Dublin, I argued that when it comes to building software, we should avoid excitement and embrace boring.

Software 168

Software Underperforming Technical Team Technology Engineering 168

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Enterprise

The Daily Egg

JANUARY 17, 2019

Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

Social Media 262

Social Media Marketing Business Advertising 262

SaaStock

JANUARY 30, 2019

As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though? What are the ingredients required to help foster such an ecosystem? A healthy availability of capital is one. We looked at the data and discovered a few vital moments in the funding history of the region.

Venture Capital 155

Venture Capital SaaS Healthcare Finance 155

Incredo

JANUARY 4, 2019

You have done a lot of keyword research and you found out those keywords that are worth ranking for. You have created a keyword strategy to increase rankings of your website. However, do you really know how you are going to use these keywords? If you are unsure about that, go on reading, as today we introduce 6 actionable steps for applying your keyword research.

Strategy 129

Strategy Marketing SaaS 129

Tom Tunguz

JANUARY 17, 2019

In 2015, I wrote about the trade-off facing vertical SaaS companies. Vertical SaaS companies focus their efforts on a particular group of customers. Procore targets construction with their software and Veeva targets pharmaceuticals with their CRM. This concentration limits the market size, but improves product market fit. Both of those businesses are now worth more than $3B.

Artificial Intelligence 195

Artificial Intelligence Machine Learning AI Startup 195

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Predictable Revenue

JANUARY 16, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Will Fraser, Chief Executive Officer of referral platform SaaSquatch. The post The nuances of changing pricing: How SaaSquatch’s Will Fraser decided on a price increase, got his team onboard, and increased opportunities in the process appeared first on Predictable Revenue.

Pricing 145

Pricing Onboarding Revenue 145

Intercom, Inc.

JANUARY 31, 2019

We’ve thought about this truth a lot during the last few months at Intercom as we’ve been going through our annual planning. As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

The Daily Egg

JANUARY 23, 2019

Ecommerce optimization should be the focus of all online merchants who are spending time and money attracting new visitors to their online stores. After all, what good is traffic if it’s not converting to a sale? The fact is, even a slight tweak to your e-commerce pages can lead to a 50% or more boost in […] The post 10 Effective Ecommerce Optimization Tips to Increase Conversions appeared first on The Daily Egg.

Sales 247

Sales 247

SaaStock

JANUARY 24, 2019

On this week’s podcast, we talk with Cristina Vila, Founder of Cledara, which was crowned the Best SaaS Startup of 2018 during SaaStock18 in Dublin last year. . Cristina grew up in Spain and from a young age enjoyed the dinner conversations with her dad, in which he would speak about running his business. The aptitude for entrepreneurship only increased from there, and on June 30th, 2018, Cristina left the startup she had been working for in order to start her own.

Startup 124

Startup Entrepreneurship SaaS Strategy 124

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

Artificial Intelligence

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

Technical Review 145

Technical Review Advertising Software Review Travel 145

Tom Tunguz

JANUARY 9, 2019

In their book, It Doesn’t Have to Be Crazy at Work , Jason Fried and David Heinemeier Hansson, the founders of 37Signals share how they’ve built and run their very successful company Basecamp. There’s a novel idea in the book: your company is a product used by its employees. [W]hen you think of the company as a product, you ask different questions: Do people who work here know how to use the company?

Communication 201

Communication Management Business 201

Predictable Revenue

JANUARY 3, 2019

On this edition of The Predictable Revenue Podcast, co-host Aaron Ross welcomes Patrick E. McLean, communicator and President and Editor-in-Chief of the good words (right order) consultancy. The post How to kill words and communicate clearly with Patrick E. McLean appeared first on Predictable Revenue.

Communication 127

Communication Consulting Revenue 127