December, 2010

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Portfolio Update Part 2

The Angel VC

Continuing my little 2010 portfolio review ( here's part 1 ), the next stop after San Francisco ( Zendesk ), Vancouver ( Clio ) and Berlin ( Momox ) is Edinburgh, home of FreeAgent Central. By launching a flurry of innovative new features such as multi-currency support or project profitability analysis, in 2010 the FreeAgent team has shown again who's setting the bar for online accounting.

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Free is not a SaaS Marketing Strategy

Practical Advice on SaaS marketing

I like free stuff as much as the next guy. Just check out my t-shirt collection - all free giveaways from technology companies. In fact, many of these t-shirts have outlived the product or company they're promoting. (Remember Lotus Improv or Prime Computer?) I even use free software. I have free gmail and Twitter accounts, and nobody at Google sends me a bill for using the Blogger application that I'm using to write and host this blog post.

Strategy 113
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Portfolio update (part 1)

The Angel VC

As 2010 is drawing to a close I’d like to take a moment to give you a quick update on my angel investment activities and more importantly, thank the incredibly talented and hard-working people who have made it such an amazing year. Since becoming a full-time angel investor in 2008 I’ve made 14 seed investments, with 4-5 additional ones being on the way.

Cloud 106
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3½ ways to lose customers in 2011

Practical Advice on SaaS marketing

If you’re marketing a SaaS solution and have had enough with year-end wrap-ups, predictions for the new year, or sure-fire tips for success in 2011, here’s the antidote: 3 ½ ways to lose customers in 2011. Ignore them Once you’ve won a customer, consider your marketing job complete. Focus on the prospects, not the ones who are already sending in a check every month.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.