If it's hard to use, it's hard to sell
Practical Advice on SaaS marketing
NOVEMBER 19, 2009
Last week, I listened to a panel of IT professionals share their experience with software-as-a-service (SaaS) and cloud solutions. In part, they confirmed what I've heard from other IT executives: "We expect performance, we expect security, we expect fail-over." (See Rule 4 in the " Ten Essentials of SaaS Solution Marketing. ") I was surprised, though, to hear from these IT professionals about another concern: usability.
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