Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

Dear SaaStr: What are The Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue? Let me list some of the ones I see most often going from say $1m to $10m in ARR: Chasing the Shiny Penny. One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today.

Scaling 306
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This Message Will Self-Destruct in 33 Seconds

Tom Tunguz

The average American attention span has fallen from 150 seconds in 2004 to 75 seconds in 2012 to 47 seconds in 2023 - a 5-6% annual rate of decline. Year Avg American Attention Span (sec) CAGR 2004 150 - 2012 75 -6% 2023 47 -5% How does this compare to these blog posts? In 2013, the average reader dwelled on this site for 47 seconds. Today, it’s 33 seconds, a 3.6% decline - which is a bit better !

Metrics 332
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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

User Pilot

Wondering how to create a resource center for your SaaS product? Then, you’ve come to the right place! A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

AI Search 105
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Process Development for Sales Success with Josh Schwartz

Predictable Revenue

Collin, dives deep with Josh Schwartz from Bregal Sagemount, into the intricacies of startup sales, from the foundational steps to success. The post Process Development for Sales Success with Josh Schwartz appeared first on Predictable Revenue.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Payment facilitation and risk management: What do vertical software companies need to know?

Payrix

Congratulations, you’ve discovered that adding payments to your vertical software can help improve customer experiences and support your growth goals. Before moving forward with payments, you’re probably curious to learn everything you can about payment facilitation and more specifically about the risks associated with adding payments to your software.

More Trending

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Would everyone have the same goal, or would it vary from team to team? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I think there was a time of, ‘ Everybody should be doing it; why aren’t you doing it?

Scale 156
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How Do You Know You are Ready to Implement User Onboarding With the Help of Intercom?

Inturact

Implementing user onboarding can significantly impact how new users perceive and interact with your SaaS product. It's about creating a welcoming environment that guides users through the features and functionalities of your offering, ensuring they find value quickly and efficiently. Intercom, a powerful communication platform, can be your ally in this mission, offering tools and insights that enhance user engagement and retention.

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Three effective strategies for improving customer onboarding with AI

ChurnZero

AI is changing just about everything within the SaaS and technology space. What was once time-consuming and tedious is becoming streamlined and automated, with customer success teams better able to manage their customers proactively. It’s easier than ever before to map out effective customer journeys with au tomated milestones and tasks. CSMs can keep better track of customer health and act on potential escalations thanks to the power of AI.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Don’t Let “Toxicity” Be an Excuse. Even If It’s True.

SaaStr

More often than we want to admit, we’re all to blame. I can’t tell you how many interviews I’ve done in the past months where I was told how their last company was “toxic”. Twice this week, at least. It’s the new hot term to describe situations that are challenging. Or hard. Or that we didn’t enjoy. Or where we were asked to do more than we wanted to.

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Rubrik S-1 - Burning the Boats in Data Security

Tom Tunguz

Rubrik, a Palo Alto-based data security company, filed their S-1 yesterday. At $784m in ARR, growing 47% with 130% net revenue retention across 6100 customers, the company should be one of top 10 fastest growing software companies alongside Klaviyo, ZScaler, & Crowdstrike - in ARR terms. Half of new customers are over $100,000 in size & contract values have grown 19% from $101k to $120k in a year. 41% of new bookings derives from those new customers.

Data 215
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Clouded Judgement 4.5.24 - Hype Rounds vs Fundamental Rounds + Macro Update

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Hype Rounds vs Fundamental Rounds The show Silicon Valley is one of my favorites - just so many nuggets of humor in that show. A favorite clip of mine is when Russ Hanneman is talking about how pre-revenue businesses are the best kind of businesses.

Cloud 167
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Unlock Your B2B SEO Content with Structured Resource Sections

The Moz Blog

Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site's hierarchy and content to target diverse customer queries and boost search visibility effectively.

B2B 139
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

SaaStr

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024.

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SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Sparktoro

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.

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Crafting Sales Compensation Plans with Graham Collins

Predictable Revenue

This time, we're diving into the nuanced world of startup sales compensation with Graham Collins, Head of Partnerships at QuotaPath. The post Crafting Sales Compensation Plans with Graham Collins appeared first on Predictable Revenue.

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The MozCon 2024 Final Agenda Has Arrived!

The Moz Blog

With our MozCon speakers putting the final polish on their presentations, it’s time to take a look at the two action-packed days we have planned for MozCon 2024. Join us this year to explore the future of digital marketing; grab your tickets now!

Marketing 138
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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5 Interesting Learnings from Klaviyo at $800,000,000 in ARR

SaaStr

So we’ve covered Klaviyo several times at SaaStr , and we’re super excited CEO Andrew Bialecki is coming to 2024 SaaStr Annual Sep 10-12 in SF Bay to share his learnings!! (We also have a great deep dive we did a little ways back with Andrew below). Klaviyo is not only a rocketship, but it’s been the only SaaS IPO since Dec 2021. The only one. 1.

SMB 298
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GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy

Sales Hacker

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

Scale 127
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Effective Communication at Work with Christina Brady

Predictable Revenue

Christina Brady from Luster.ai shares her expertise in enhancing communication in virtual teams and offers actionable solutions. The post Effective Communication at Work with Christina Brady appeared first on Predictable Revenue.

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Aligning SEO Strategy with Client Business Goals — Whiteboard Friday

The Moz Blog

In SEO agencies, we get too caught up in the SEO and forget that there's a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whiteboard Friday.

Strategy 133
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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I’m Thinking of Joining an Early Stage Startup as the First Sales Exec. How Do I Pick Right?

SaaStr

Dear SaaStr: I’m Being Recruited by a Startup That Just Raised $5m. How Do I Vet Them? First, there’s probably something there if they raised $5m. That’s never as easy at it sounds. It means the early traction looks good, or the team looks strong, or both. At least, usually. But of course that’s not everything in the early days especially.

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How to build your Embedded Payments strategy Part 3 | Ep 35

Payrix

A comprehensive Embedded Payments strategy isn’t complete without value added services. But, as a software platform, what value added services should you be considering? And when should you start thinking about these solutions and infusing them into your payment ecosystem and experience? On this episode of the PayFAQ: Embedded Payments podcast we delve into just that.

Payments 124
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Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

Now is a better time than ever for your sales team to align their goals, motivations, and strategies for the upcoming year (and beyond). And one of the best ways to do this? With a sales kickoff (SKO). As powerful as these meetings can be, they often lack direction or fall victim to several other SKO mistakes many organizations make. But with the guidance of David Nour, CEO of Nour Group , we will prepare you to have the most effective sales kickoffs.

Sales 123
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Rubrik: Benchmarking the S-1 Data

Clouded Judgement

Recently Rubrik their initial S1 statement. A S-1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Top 8 SaaStr Tips to Building an Effective First Sales Team (per Perplexity)

SaaStr

The Top 8 SaaStr Tips to Building an Effective First Sales Team The most important tips and best practices for founders when building out their first sales team: Get sales experience yourself first Close the first 10-20 customers yourself to understand the sales process This will give you critical insights to effectively train and manage your first sales reps Structure compensation to incentivize early sales reps Consider letting new reps take home 50-100% of what they close in the first 1-3 mon

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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting.

B2B 117
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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.