The Daily Egg

JANUARY 30, 2019

When you want the most from your web marketing efforts, the benefits of conversion rate optimization (CRO) cannot be overstated. Whether you’re looking for subscriptions, leads, sales, or a higher return on your marketing investments, conversion rate optimization is the path to follow. The thing about CRO is that it works. The Weather Channel managed […] The post 8 Incredible Benefits of Conversion Rate Optimization (CRO) appeared first on The Daily Egg.

Payment Features 259

Payment Features Subscription Investment Sales 259

Tom Tunguz

JANUARY 31, 2019

It’s very difficult question to answer. How do you judge a leader? Is it financial success? The loyalty they engender? Their ability to inspire? There are war-time leaders and peace-time leaders. Leaders may be understated or zealous. I’m not sure we’ll ever be able to say definitively what constitutes a great leader. Regardless, we all want to improve our ability to lead, whether it’s a small team or a Fortune 500.

Leadership 217

Leadership Government Development Management 217

SaaStr

JANUARY 30, 2019

One thing almost every founder I meet with these days has figured out is that outbound email campaigns work. But not always at first, not always the same wa y. It took me a while to figure it out, too. In my first start-up, I cold emailed the VP Engineering of a Fortune 100 company. He called me back the next day. I thought I was a genius! My second cold email, I got a Top 3 prospect to call me back in 24 hours!

Growth Hacking 215

Growth Hacking B2B Engineering Pricing 215

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Without these things, the relationship retreats to the magnetic stereotypes of both industries: Product teams think sales teams will do, say and sell anything to make money, while sales teams think product teams will build anything cool except things that actually make money.

Sales 193

Sales Software Review Consulting Leadership 193

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Payment Solutions

The Daily Egg

JANUARY 31, 2019

February 2, 2018: I shared this post on LinkedIn: I’d started a new job, lucked into the opportunity to advise two founders and companies I think highly of, and committed to pushing forward on a passion project of mine that had stalled for 10 years (kids books about social and environmental issues). Life was almost […] The post It’s Time To Start Paying Attention appeared first on The Daily Egg.

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SaaStr

JANUARY 31, 2019

There are a few magical moments as you go upmarket in SaaS: The first time you close a $1m TCV (total contract value) deal. E.g., $250k a year for 4 years. The first time you close a $1m ACV deal. A $1,000,000 a year deal. The first time you close a $1m ACV deal — every month. 12 a year. This one takes a while to get to ??. But once you can close one $1m deal, you can close another, and eventually 10, and then, like ServiceNow, a stunning 600+ per quarter.

Cybersecurity 207

Cybersecurity SaaS Investment Software 207

Predictable Revenue

JANUARY 31, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”. The post Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh appeared first on Predictable Revenue.

Data 190

Data Marketing Cloud Revenue 190

The Daily Egg

JANUARY 28, 2019

Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate that only 22% of digital marketers are satisfied with their conversion rates. The good news is that multivariate testing can change all that. When you consider that your website is […] The post The Basics of Multivariate Testing for a Huge Conversion Boost appeared first on The Daily Egg.

Payment Features 165

Payment Features Subscription Sales Marketing 165

Tom Tunguz

FEBRUARY 1, 2019

Late last year, my colleague Pat Chase and I announced the Redpoint Free Trial SaaS Survey. Over the course of a few weeks, we received roughly 600 responses from SaaS startups who use these marketing techniques. They span companies from $1M in ARR to more than $100M. The respondents sold into every key function of a business and at all different price points.

Startup 177

Startup Pricing Scaling Data 177

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Payment Solutions

SaaStr

FEBRUARY 1, 2019

Roughly, when Demand Gen is no longer the core function of marketing. This also often is the time when you are ready to expand beyond a core small, effective, efficient marketing team. When you have enough of a lead generation engine going, AND enough of a brand, that brand and corporate marketing strategy and positioning are more important than finding new leads and helping search out raw new opportunities.

Startup 179

Startup Engineering Branding Strategy 179

Intercom, Inc.

JANUARY 31, 2019

We’ve thought about this truth a lot during the last few months at Intercom as we’ve been going through our annual planning. As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Practical Advice on SaaS marketing

FEBRUARY 1, 2019

Ok, let me remind us all of the blatantly obvious: “SaaS” stands for “software-as-service.” Yup, “service” is right there in the name. But looking at the way most SaaS solutions are marketed, too often it’s all about the “software”, and not much about the “service.” On website, in videos, during customer presentations, and in every other piece of marketing communication, it’s all about the software.

SaaS 164

SaaS Benchmarks Payment Features Subscription 164

SaaStock

JANUARY 29, 2019

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Tom Tunguz

JANUARY 28, 2019

Your startup is growing quickly. To hit next year’s target, you may need to hire many people. Where do you start? Bottoms up or top down? Both are viable strategies, but hiring a strong management team at every level provides some key benefits. First, they help you hire more effectively. Second, they will guide new additions to the team to success.

Management 153

Management Interviewing Leadership Startup 153

Intercom, Inc.

FEBRUARY 1, 2019

Onboarding a company to your product is different from onboarding an individual user. It requires many people across departments to get setup and start seeing the value your product can provide. If you sell your product to businesses and haven’t designed your onboarding to support groups of people, you’re likely asking people to complete tasks they’re not capable of or lack the permissions to do.

Onboarding 145

Onboarding Business Startup Leadership 145

Agile Payments

JANUARY 29, 2019

The majority of the time payment rejects are accidents, and making customers go through the hassle of the sale process again will undoubtedly lead to a fraction of those sales being lost. By leveraging checking account verification tools businesses can reduce the chance of losing customers over simple data entry errors. Businesses that rely on future billing are especially vulnerable to bad check data, utilizing ACH Check Validation Providers can dramatically reduce bad check acceptance and the

Payment Services 128

Payment Services Data Sales Business 128

SaaStock

JANUARY 30, 2019

As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though? What are the ingredients required to help foster such an ecosystem? A healthy availability of capital is one. We looked at the data and discovered a few vital moments in the funding history of the region.

Venture Capital 155

Venture Capital SaaS Healthcare Finance 155

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Enterprise

SaaStr

JANUARY 28, 2019

They aren’t as dependable. This doesn’t mean they are “worse”. It does mean be careful how you use them. This is issue #1. A few like Salesforce Ventures and GV are an exception, but let me explain: Corporate VCs often do not write a “second check”. But most institutional VCs save reserves for another check, if you are doing OK but not great. Institutional / financial VCs have motivations to bridge you if you need it.

Venture Capital 124

Venture Capital Investment Strategy 124

Intercom, Inc.

JANUARY 30, 2019

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Maybe you wonder if we practice what we preach ??. Here’s an inside look at how we use our bots 24/7. Dogfooding our own bots is not just a way for us to gain product knowledge or test new functionality. We use our bots to automate everything from workflows to conversations.

Scale 117

Scale Customer Support Sales Pricing 117

Agile Payments

JANUARY 29, 2019

We receive regular inquiries from start-ups as well as established businesses that believe they have a killer app that can be the next Venmo or Zelle.

Payment Solutions 128

Payment Solutions Payments Business 128

Neil Patel

JANUARY 29, 2019

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!

Engineering 112

Engineering Data Metrics 112

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStr

JANUARY 29, 2019

Alex Western, Managing Director at Think3, talks about the problem he has seen consistently across SaaS startups that have VC funding – overgrowth. Overgrowth normally happens because of misalignment in VC initiatives and founder initiatives. Because VCs want to make 15x on their investments, founders aren’t realizing that overgrowth is actually dangerous for their companies.

Startup 113

Startup Venture Capital Banking Scale 113

Intercom, Inc.

JANUARY 29, 2019

There’s a classic response people have when talking to larger companies – I call it happy ears. It’s incredibly easy to be overly optimistic when you see a sexy new logo walk in the door. The thing you forget is that at large organizations, there are lots of people there who are constantly evaluating technology and looking for ways to use those new tools to help them stand out or leverage a proposal to negotiate better terms with their current vendor.

Technology 112

Technology Software Sales Strategy 112

Unbounce

JANUARY 29, 2019

As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.”. Whether you’re building a personal brand—or just know a bunch of other marketers— you’re somebody’s trusted source. And since building an effective marketing stack is a huge part of all of our jobs, you’ve likely recommended SaaS tools that you like to others.

Payments 109

Payments Revenue Payment Methods PayPal 109

Andreessen Horowitz

JANUARY 28, 2019

source: Wikimedia Commons.

Entertainment 109

Entertainment Social Media 109

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Payments

SaaStr

JANUARY 28, 2019

By Gainsight. Welcome to your curated SaaStr experience, built for those interested in delivering exceptional customer outcomes and experiences. Read on to discover valuable SaaStr sessions and networking opportunities that will expand your network and your mind. Your Customer Should Be the Priority in 2019. In such a fast-growing industry, sometimes the customer’s voice can get drowned out by everyone else who has a stake in your success.

Scale 113

Scale Marketplace as a Service Customer Success Scaling 113

Groove HQ

JANUARY 30, 2019

The best advice on customer service we’ve learned in half a decade of blogging Throughout five years of blogging at Groove, we’ve written about customer service tips a lot ourselves, as well as chatted with other influencers in the industry. Our support blog is full of fascinating stories, case studies, interviews, and tips spread all […].

Interviewing 105

Interviewing Customer Support 105

SaaStock

JANUARY 31, 2019

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. Where he got excited was in getting people to use them, and grow that usage.

Marketing 103

Marketing Software Engineering Education Engineering 103