Sat.May 11, 2019 - Fri.May 17, 2019

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5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

SaaStr

Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc. It’s also a great one to learn from, at $200m+ ARR ($45.5m GAAP revenue in Q1 ’19) because it’s in a space filled with strong competitors. 5+ learnings for founders: Developers control a lot of spend today.

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How SaaS Companies Can Accelerate Their Growth With In-Person Events

OpenView Labs

In the world of B2B SaaS where digital marketing takes precedence and automation touches everything we do, in-person events are often an afterthought — but in-person events are a critical component of any successful growth strategy. In fact, the majority of B2B marketers have ranked in-person events as their top-performing demand generation tactic. The consensus is in: it’s time to put the human element back into SaaS marketing.

Scale 62
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We thought we were selling to the guy next to you. But boy, were we wrong.

Chargebee

How we zeroed in on Chargebee's true north as a product, through customer calls, subscription workflows, and value propositioning.

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A Beginner’s Guide to A/B Testing with Crazy Egg

The Daily Egg

We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. A/B testing can be a lightweight, sustainable, and time-saving activity that helps […] The post A Beginner’s Guide to A/B Testing with Crazy Egg appeared first on The Daily Egg.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Beyond $1B ARR: Lessons from Zendesk on Why the Cloud is Unstoppable (Video + Transcript)

SaaStr

The cloud’s biggest days are yet to come. The rise of the public cloud is driving a massive replatforming of the tech stack and customer experiences for every company. What’s next? A deep dive with Ophelia Brown, Founder of Blossom Capital. Want to see more content like this? Join us at SaaStr Annual 2020. Mikkel Svane – CEO @ Zendesk. Ophelia Brown – Founder @ Blossom Capital.

Cloud 234

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The art of the customer follow-up and delightful customer service

Intercom, Inc.

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple customer follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for anyone who works in customer support.

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These 18 Tools Will Supercharge Your Digital Agency Software Stack

The Daily Egg

As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety. Any tools you pick to build your digital agency have to first and foremost simplify your clients’ lives.But priority #2 is making money! Because you’re […] The post These 18 Tools Will Supercharge Your Digital Agency Software Stack appeared first on The Daily Egg.

Software 251
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What successful startups were launched while the founders worked 9 to 5 jobs on the side?

SaaStr

I’m not aware of any huge successes in SaaS that were active side projects while the founders worked at different companies. But there are a bunch that were side projects at the same company: Mailchimp was a side project while the founders ran a web-design agency. There are many start-ups born out of agenies and consultancies. It can be a tough transition, but it’s pretty common.

Startup 210
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How to take advantage of sales automation tools while maintaining a human touch

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource. The post How to take advantage of sales automation tools while maintaining a human touch appeared first on Predictable Revenue.

Sales 157
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Agile Arrow – a visual framework for managing complex sales deals

Intercom, Inc.

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals. You need a structured way to see and track exactly what’s required to progress the deal forward, while also staying flexible enough to adapt to changing deal dynamics.

Scale 147
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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

Hey there , marketer. Let me introduce myself. I’m your target market. I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. Right now, I’m somewhere between interested in and desperate for what you’re selling. I’m ready to say “yes” to a call to action, but… I’m not going to say yes to yours.

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Before You Start as a VP — Please, Please, Please. Do a 60-Day Plan. And Make Sure the CEO Agrees With It.

SaaStr

I’ve now worked with or invested in ~25 successful start-ups beyond my own companies and I’ve watched a lot of VP hire train wrecks. Probably the most common is “the wrong VP of Sales” We’ve talked about that for 6+ years on SaaStr, and we’ll keep talking about it. Hiring someone for the wrong stage, wrong ACV/deal size, or a VP of Sales that is a a stretch too far.

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How Google’s New Layout Predicts the Future of SEO

Neil Patel

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Sales Operations: The Guide They Never Gave You

InsightSquared

“What was your first job?”. It’s one of my favorite questions to ask a fellow professional in sales operations. Some of the answers include: Elementary school teacher. SDR. Recruiter. Pharmacy Tech. Insurance sales rep. Cosmetics consultant. Account Manager. Financial analyst. Why the wide range? Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses.

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Automation: The Secret to Personalized Customer Service

Groove HQ

The bots are coming. Yes, they’re coming from the customer service department as well. Does that mean we’re going to lose all human agents who support customers? No. But with bots becoming more intelligent and better able to respond to customer requests, it is certain that big companies will have to resort to them in […]. The post Automation: The Secret to Personalized Customer Service appeared first on Groove Blog.

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Lessons Learned 1 Year In From the SaaStr.com Redesign: Overall, Not a Failure. But Not a Success.

SaaStr

12 months ago, SaaStr.com underwent its second big redesign in its history: The goals weren’t quite agreed at the time — we didn’t have true alignment here, a missed opportunity — but the overall goal was to promote “other” products more , from SaaStrPro.com (our product to train your team for you — check it out !

Scale 202
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Everyone is an Analyst: Opportunities in Operational Analytics

Andreessen Horowitz

Our work is changing — what we do, and how we do it. How are automation and digitization changing decision-making. and what kind of new tools does that mean we will need?

AI 110
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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The SaaS guide to website personalization

Chart Mogul

In this post, our friends at Proof will cover what exactly SaaS companies need to know about personalization. Plus, they’ll give you a quick run through of some quick examples you can use to execute on your own site. Ben Johnson is the Head of Content at Proof , a Y Combinator-backed startup that provides real-time social proof and personalization software.

SaaS 108
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5 Ways Online Video Content Can Boost Your Revenue

Nimble - Sales

It doesn’t matter what type of business you’re running; boosting your revenue likely holds a permanent position right at the top of your list of priorities. According to one recent study conducted by Aberdeen, marketers who use video tend to see revenue growth at rates of about 49% higher than those who are still relying […]. The post 5 Ways Online Video Content Can Boost Your Revenue appeared first on Nimble Blog.

Revenue 108
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Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data (Video + Transcript)

SaaStr

Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. Want to see more content like this? Join us at SaaStr Annual 2020. Romain Lapeyre – CEO @ Gorgias.

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A behind-the-scenes look at building Product Tours

Intercom, Inc.

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. So I hosted our Director of Product Management Brian Donohue and Senior Product Manager Patrick Andrews on the podcast today to get the behind-the-scenes look at how this product came to life.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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5 Reasons Your SaaS Company Should Trust Incredo to Create a High-impact Inbound Marketing Strategy

Incredo

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a tremendous number of customer conversions. Essentially, they are wasting their money on outbound.

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How to Find, Get, and Excel in Your First SaaS Sales Job

Sales Hacker

In 2009, I was desperate… I had just spent six miserable months trying to become a financial advisor after my dream career of being a spy for the DoD didn’t pan out. I was a year past my last semester of college, newlywed, on crutches from major knee surgery, and we were expecting our first child. Desperate for an income, but also desperate for a career I loved, I scoured job boards and my very limited Linkedin network for leads.

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Even More of SaaStr’s Most Respected Leaders Unveiled!

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.

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Kik and the SEC: What’s Going On and What Does It Mean for Crypto?

Andreessen Horowitz

Kik, the Tencent-backed messaging app, raised $150 million in August 2017 in an initial coin offering (ICO).

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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5 Reasons Your SaaS Company Should Trust Incredo to Create a High-impact Inbound Marketing Strategy

Incredo

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a tremendous number of customer conversions. Essentially, they are wasting their money on outbound.

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The Most Important Customer Success KPIs You Should Be Tracking

Totango

Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer success team’s hard work is paying off? One way is to use key performance indicators (KPIs) to make an abstract concept, like customer success, quantifiable. There are many different KPIs, and each evaluates progress toward goal completion from a different angle.

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5 ways to get the most out of SaaStr Europa

SaaStr

Bags packed, tickets booked – what’s next? Here is your guide to everything you should know before you get to Paris next month! We have a few tips for making sure you take advantage of everything you can see and do at SaaStr Europa. Take a look! 1.Register for your sessions. Session registration is open! Having trouble figuring out how to reserve your seat?

B2B 165