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Technology innovations swing to a pendulum’s cadence. Sometimes innovations begin with infrastructure changes and reverberate up the stack. Other times, front-end engineers innovate at the application layer, which demand downstream changes in the infrastructure to scale. The last major epoch of front end evolution has celebrated its ten year anniversary.
In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities.
Over the past year, I’ve had the privilege of becoming affiliated with the rapidly growing Catalant expert network which has enabled me to extend my consulting services to a wider assortment of enterprises seeking help with their Cloud strategies. Catalant recently gave me an opportunity to provide my perspectives regarding the state of the Cloud and Software-as-a-Service (SaaS) marketplace, as well as the new business opportunities and challenges which these unprecedented technological de
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
This week I gave a talk at The Next Web on the importance of your product strategy when scaling a company. When I speak to startups, I am often asked, “What is the one thing?” or “Give me one tip.” But I don’t have a single top tip for you. I have a lot of tips. They’re all important because they work together to help build a successful product.
This week I gave a talk at The Next Web on the importance of your product strategy when scaling a company. When I speak to startups, I am often asked, “What is the one thing?” or “Give me one tip.” But I don’t have a single top tip for you. I have a lot of tips. They’re all important because they work together to help build a successful product.
Here's the recording of today's webinar about how GDPR is going to affect sales teams (hint: the answer is, it's impacting sales teams in a lot of ways). Tune in!
On this episode of the Sales Hacker podcast, we talk with Derek Grant , VP of Sales from SalesLoft about building a successful pipeline with the best sales outreach strategies. What You’ll Learn. What types of cadences to use to predictably drive pipeline development. How to build and lead sales teams and how to build the next generation of managers.
So you're on the hunt for test automation services for your web or mobile app, right? But what is it that you need, exactly? Have you defined your requirements or are you willing to be persuaded by the glossiest marketing brochure? There are thousands of test automation service providers willing to grab every last dollar off you. But there are a few things that you need to be sure about, before signing long term (or even short term) agreements with these service providers that put your professio
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
As salespeople, we can be naturally selfish. When we write emails or make cold calls, we’re only concerned with what we want: a response, a demo, a sale. But we don’t think about what our prospect is experiencing. And this is a huge missed opportunity.
In this final part of my 6-part series about the key components in your sales meetings, we talk about getting your sales meeting agenda right. So far, we’ve covered: 1) Discovery meeting structures. 2) Meeting opening. 3) Probing questions in sales. 4) Storytelling for sales professionals. 5) Sales closing statements. I’m sure all of you have heard the legendary story of how in the 1950s Colgate made one tiny change to their business and they sold 40% more toothpaste.
So you're on the hunt for test automation services for your web or mobile app, right? But what is it that you need, exactly? Have you defined your requirements or are you willing to be persuaded by the glossiest marketing brochure? There are thousands of test automation service providers willing to grab every last dollar off you. But there are a few things that you need to be sure about, before signing long term (or even short term) agreements with these service providers that put your professio
When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
In 2014, two long-time business partners and entrepreneurs noticed an increasingly common challenge facing most small business owners – the lack of good financial data and metrics. So, they founded Driven Insights and today, provide expertise on a fractional basis to growing businesses. You may be wondering, “what is a fractional CFO?”. As a business grows, the need for buttoned up financial operations and more accurate metrics increases, but a full-time CFO might not be necessary (or in the bud
Picture this: A packed trade show floor and you’ve got one hour to find that CMO (or whoever your target decision maker is) who you’ve been dying to get in front of to start a sales conversation. Unfortunately, you’re talking to, let’s call him, “Bert”. Nice guy. Moderately interesting. But he’s not going to help you move the needle and you’re on a deadline.
In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzz-worthy to expected. User testing research is the backbone of the modern, lean, build-measure-learn mantra by which software is now made. At Intercom, exploratory research has also emerged as a key component in Intercom’s toolkit. Commonly known as strategic or formative research, exploratory research can play a pivotal role in helping your company save time in product development
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
In 2014, two long-time business partners and entrepreneurs noticed an increasingly common challenge facing most small business owners – the lack of good financial data and metrics. So, they founded Driven Insights and today, provide expertise on a fractional basis to growing businesses. You may be wondering, “what is a fractional CFO?”. As a business grows, the need for buttoned up financial operations and more accurate metrics increases, but a full-time CFO might not be necessary (or in the bud
This week: When founders shouldn't be afraid of hiring a sales team, 17 priceless lessons from scaling to the U.S., six paths to financing a SaaS business In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. You can also receive SaaS Roundup in your email inbox every Friday — just drop your email here and you’ll receive the next issue.
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty! I am guilty of sending the same email to every subscriber in my list. I am guilty of sending the same email twice to the same user. I am also guilty of sending irrelevant messages to our clients. Yes, I admit it, I’ve done it all. Haven’t you?
This is the third article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion by integrating your Customer Success strategy with your Sales strategy. I'm a big advocate of the 'Give to Get' concept in Sales: Asking prospects in a sales cycle to [.].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Customer lifetime value (CLV) is one of the most critical metrics used to evaluate a SaaS company’s financial health and to predict its future success. Unfortunately, it’s also one of the trickiest things to measure. Traditional business metrics fail to capture the key factors that drive SaaS performance. With revenue coming in over an extended period of time, the customer lifetime, it changes the way management, investors and potential acquirers determine whether the SaaS business is financiall
We've spent the last few months speaking to hundreds of CIO / CTOs and senior IT decision makers. Many of the conversations were so similar that we came to the conclusion that presenting our conclusions here will give you greater insight into industry-wide challenges. It will also hopefully serve to assure you that your issues are not unique to your teams and organisations, but are experienced by many others in your position!
Design management can be a strange beast. On the one hand, you work your butt off to stack your team with the most creative, curious and diverse individuals you can find. On the other hand, it’s your job to, well, manage them and keep everyone pointed in the right direction and behaving as one coherent unit. If you’re anything like me, you’ll probably attempt to achieve this by inventing some form of process for everyone to follow.
This is the third article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion by integrating your Customer Success strategy with your Sales strategy.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
For a B2B SaaS or subscription business, finance operations are no longer just a back office function. Finance executives are playing a larger role in their businesses' strategic direction and growth. How do you know if your systems and processes are set up to provide the necessary insight into your growing business? To help, w e created the B2B Finance Operations Assessment.
Many a software testing company will claim to do everything and anything under the sun for you. But only proven software testing experts will be able to prove to you how they can solve your most painful software quality challenges, like speed of testing, speed to market, support costs, process optimisation and others. The challenges you are facing in your software development and delivery pipeline are unlikely to be unique.
“To write is human, to edit is divine.”. – Stephen King. Everybody likes to write, but nobody likes to correct all that writing. I guess this is how I interpret Stephen King’s quote. Michael Lynch, a software engineer at Google, made quite a fuss online after he quit his job and started to work independently. His blog has a post about how a hired editor helped increase his blog audience 450x.
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