Sat.Jul 01, 2023 - Fri.Jul 07, 2023

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How Markets Value Software Companies in 2023

Tom Tunguz

In August of last year, public markets switched from valuing SaaS companies primarily on growth to primarily on profitability. In the past two months, high-flying software companies have seen 40-112% increases in valuation. I wondered if the public markets have begun to change the way they value these businesses. The answer is yes - if you’re a top quartile company.

Software 193
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Unlocking Customer Success: Top SaaS Customer Engagement Metrics to Monitor

SaaS Metrics

SaaS companies that really care about their customers are always looking for ways to boost customer engagement. However, measuring customer engagement objectively can be tricky and you cannot leave everything on subjective analysis. The good news is that there are plenty of metrics you can track to gauge customer engagement and that’s. Read more The post Unlocking Customer Success: Top SaaS Customer Engagement Metrics to Monitor first appeared on SaaS Metrics.

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Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS?

SaaStr

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? My overly specific rough rule is about $20k in MRR. A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early. | SaaStr I.e., usually much, much earlier than you might think. Why? Assuming you are growing reasonably quick, a head of demand gen at even $20k in MRR can be accretive over the next 12 months.

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Adapting to Market Dynamics with Matt Green

Predictable Revenue

Matt Green, Founder and CRO of Sales Assembly, shares insights on mastering in-person sales and overcoming challenges. The post Adapting to Market Dynamics with Matt Green appeared first on Predictable Revenue.

Marketing 130
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Clouded Judgement 7.7.23 - Hot Economy and Rising Rates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Threads Meta’s Twitter alternative was released this week (Wednesday), and it appears to be a smashing success. Thursday was day 2 , and as of this writing (10pm on Thursday) there are 58m accounts already created.

Cloud 130

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How to Improve Customer Satisfaction Scores: 14 Effective Tactics

User Pilot

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer. In this article, we’ll explore 14 proven tactics that can help you enhance your customer satisfaction scores.

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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Resources

When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video.

Branding 109
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Enhance Your Voice Of The Customer Program: 4 Pivotal Ways To Strengthen The Art Of Listening

Valuize Consulting

Improving The “How” To Learn More About the “Who” 44% of enterprises implement structured Voice of the Customer (VoC) programs to improve their customer experience and drive customer success innovation, ( NTT , 2020). Organizations that develop and nurture an effective VoC program are able to generate actionable insights, develop a deep understanding of their customers and their needs, uncover novel product development opportunities and drive greater customer success.

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How To Effectively Plan Your Study Time For GCSEs

SaaS Metrics

GCSE exams held in May can only be passed with flawless rehearsal while using considerable tools, apps, tips, and techniques. A well-organized plan is a fundamental aspect to augment engagement and expected objectives in exams. Remember that students who work after forming an immaculate plan earn a foremost place in results, on. Read more The post How To Effectively Plan Your Study Time For GCSEs first appeared on SaaS Metrics.

Metrics 52
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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The Two Biggest Mistakes I Made As a Founder-CEO

SaaStr

Dear SaaStr: What Were the Biggest Mistakes You Made as a Founder-CEO? I’ve made so many, it’s hard to boil it down to two. But let’s focus on the earliest days, in Year 1. The biggest two mistakes I made as a founder-CEO in Year 1, I not only made once. I made them again twice, maybe thrice. They were: One, starting with too incomplete a management team.

SaaS 225
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What 70m Thread Users Mean for B2B Marketers

Tom Tunguz

Threads , Facebook’s newest social product & direct Twitter competitor, has surged to 70m monthly active users (MAU) as of this morning. What does that mean for B2B marketers? About 1350m users open the Instagram app every month. About 368m click on Twitter’s blue bird, 72% fewer. Threads, launched on July 5th, counts about 70m or about 20% the size of Twitter.

B2B 162
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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Resources

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

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Announcing: FastSpring Improves Its API Functionality With New API Log and Subscription Plan Change History API

FastSpring

New Subscription Plan Change History API Now Available to Businesses That Use FastSpring SaaS continues to grow at a rapid clip, and more than ever, we’re used to using subscriptions for a variety of services. We’re also aware of the need to understand what we’ve historically paid for our subscriptions and the changes we’ve made to those subscriptions over time.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Sales and Marketing Execs: Know the Product Cold Before You Start

SaaStr

So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. None of these folks am I super close to, but all of them I’ve known just enough over time to know they are at least good. Great? I don’t know them well enough. But I do know they are good. Good enough to do well, make good money, and add real value in SaaS.

Marketing 219
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OpenAI launches new alignment division to tackle risks of superintelligent AI

IT World

OpenAI is opening a new alignment research division, focused on developing training techniques to stop superintelligent AI — artificial intelligence that could outthink humans and become misaligned with humans ethics — from causing serious harm. “Currently, we don't have a solution for steering or controlling a potentially superintelligent AI, and preventing it from going rogue,” Jan Leike and Ilya Sutskever wrote in a blog post for OpenAI, the company behind the most well-known generative AI la

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4 Security Measures Payment Gateways Implement

Agile Payments

4 Security Measures Payment Gateways Implement Online shopping and other digital payments are something that we all take for granted - without spending too much time fretting about security. This confidence is down to the levels of security that protect us at each stage of the process.

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How I’ve Grown a Six-Figure Service Business Through Instagram Reels (Without a Massive Following)

Buffer Resources

I’ve wanted to work for myself for as long as I can remember. So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Top SaaStr Content for the Week: Rippling’s CEO, Braze’s Co-Founder & CEO, Loom’s CEO and Co-Founder, and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Everyone Has a Side Hustle Now. Is That a Good Thing? The Top Things Founders Get Wrong When They Start a SaaS Company Dear SaaStr: What Are Some of the Qualities of a “Bad” Startup CEO?

Startup 213
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Annual public cloud revenue reaches half a trillion dollars

IT World

Global revenue generated by public cloud services topped the $500 billion mark in 2022, according to new data released this week by research firm IDC. The actual figure was $545.8 billion, IDC’s research found, a sum that represents a 22.9% increase over the previous year. Foundational cloud services — which IDC defines as infrastructure, platform and system infrastructure software delivered as services — grew even more quickly, rising by 28.8% in year-on-year terms.

Cloud 110
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Empowering Businesses with Effective Development Solutions

Agile Payments

Empowering Businesses with Effective Development Solutions In today's dynamic and fast-paced business environment, staying ahead of the competition requires continuous development and innovation. To ensure long-term success, organizations must embrace effective development solutions that empower them to thrive in an ever-changing landscape.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Resources

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

AI Search 102
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps?

SaaStr

Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps? When in doubt — just start with round-robin, at least for in-bound leads. I.e., just route each new lead in order to the next rep. The reason is less philosophical than practical. Some day, in the end, you are probably going to end up with territories, along with other types of segmentation (by vertical, by customer size — which you should do as early as practical, etc.).

Sales 204
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How banks and businesses can prep for the FedNow instant-payment system

IT World

After a pilot program that lasted six months, the US Federal Reserve System plans to launch its FedNow real-time payment system in July. But many banks and businesses could be caught flatfooted when it launches. The central bank’s payment and settlement rail is designed to increase liquidity, especially for small businesses and supply chain participants who can get paid instantly for goods and services.

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10 Salesforce Alternatives for 2023

Teamgate

Navigating through the complex features of Salesforce can often be overwhelming, especially for small businesses or those with budget constraints. Fortunately, there are countless alternatives in the CRM landscape to consider. In this article, we’ve done the homework for you, carefully curating a list of the top ten Salesforce alternatives for 2023.

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Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles

Buffer Resources

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Founder’s Checklist: 10 Rules of the Boardroom with Threshold VC

SaaStr

Board meetings –– why do they sometimes feel like such a chore? Or worse, why do board meetings sometimes go so poorly? The answer is simple. Your board of directors is a group of people, and when in groups, predictable behavior patterns can cause negative outcomes. However, with a basic understanding of social psychology, it’s easier to manage the group and get more productive results from board meetings.

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How we know that Apple’s Vision Pro means business

IT World

Apple last month released the first beta version of the software that powers its upcoming Apple Vision Pro headset, visionOS, plus the visionOS software development kit and a simulator. We’re already seeing pictures and videos of Vision Pro apps online long before the $3,499 spacial computing device ships. (The device is expected to ship in the first half of 2024.

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How to Cross the Chasm & Scale Your SaaS

User Pilot

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority.

Scale 76