Sat.Nov 16, 2019 - Fri.Nov 22, 2019

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

Have you noticed one of the latest and growing trends in the worklife? Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay hi

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12 steps to creating landing pages that convert

Intercom, Inc.

So you have a killer product and now you need to craft a landing page to sell it. Here’s how we create high converting landing pages. Most landing pages for SaaS products tend to focus too much on highlighting what you get (the features) and not enough on what it will do for you (the benefits). And those that do highlight the benefits tend to go too far.

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Diagnosing bottlenecks and finding hidden revenue in your demand gen pipeline with Johann Nogueira

Predictable Revenue

Johann discusses how he and his companies work to unlock revenue, build brands, and, ultimately, empires for their clients. The foundations and fundamental steps a company should follow to increase revenue; and Johann’s cutting edge marketing process to ensure you meet your goals. And of course, how he puts these processes in practice in his businesses.

Revenue 165
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Building Success: Insights from 7 Leading SaaS Companies

Entrepreneur - SaaS

SaaS businesses feature all sorts of advantages and unique hurdles. What separates the winners form the losers?

SaaS 101
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Does a Product-Led Growth Company Still Need a Sales Force?

OPEXEngine

Think about some of the online tools you can’t live without. Chances are, you backup your work to Dropbox, keep your colleagues updated on your progress via Slack, and automate your marketing emails with a service like Mailchimp. And what all these companies have in common, according to Forbes , is that they’re product-led growth companies. The term product-led growth has a pretty broad definition, but Forbes does a good job narrowing it down: “Product-led growth companies are those with hig

Sales 49

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15 Lessons for Every Sales Enablement Program

OpenView Labs

Want to take your sales team to higher peaks. Then, it’s time for a sales onboarding revolution. The first few months on the job are critical for sales reps. There’s a lot of information and skills to learn to get up to speed, hit quota and become an all-star rep. While this is an essential time for a sales rep, many organizations struggle to create and build an effective sales training program.

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Benchmarking Your Sales and Customer Success Teams

Tom Tunguz

Our portfolio company Chorus.ai released the State of Conversational Intelligence 2020. The report uses data from 5m sales and customer calls to benchmark sales team performance. There’s lots of great data in the report. Some of the data reaffirms rules of thumb. For example, the typical win rate of a sales qualified lead is 19%. Other data points are surprising.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A.

New CTO 164
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What does a lead investor do?

SaaStr

Q: What does a lead investor do? A lead investor : Is expected to lead any bridge round. This is super important. If the company does OK but Not Great, the investors will often be willing to do a bridge round (i.e., a smaller, second, all-inside round). But the lead investor has to … lead it. If they don’t do their pro rata or more, a bridge is really tough.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Real Wealth Is Not About Money

Groove HQ

This April, our family got some devastating news. We had just returned from a wedding in Florida when we got the call. My father-in-law, an otherwise healthy man in his 60’s who had just retired this past year, was diagnosed with stage four cancer. As this kind of news tends to do, it came as […]. The post Real Wealth Is Not About Money appeared first on Groove Blog.

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Things to Consider When Transitioning to SaaS Solutions

SaaS Metrics

Introduction More businesses are transitioning from traditional on-premises software to SaaS subscriptions than ever and for obvious reasons. SaaS model has experienced a massive growth over the recent years, while the growth rate of on-premises software has been pretty stagnant. We have already covered the benefits of using SaaS solutions and how the SaaS subscription model can be a game changer for SMBs so you might want to have a look at these posts for more details.

SaaS 52
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The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tom Tunguz

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. In particular, it was this section. Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with time? How do buyers describe the product amongst each other?

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SaaS Will Hit $116 Billion Next Year. Wow.

SaaStr

Gartner has its latest Cloud report out , and while one can always pick at any report, it’s at least a well-resourced and reasoned source on the size of SaaS and the Cloud. The big learnings for SaaS founders and execs: Cloud overall will grow 17% next year to $266 Billion. That’s a lot of growth, and it means we’re solidly in the mainstream phase but not the mature phase.

SaaS 352
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined

The Daily Egg

Automation is the key to making sure that your business runs smoothly and that you can concentrate your time on meaningful (rather than mundane) tasks. As we approach the holiday season, automating customer outreach becomes that much more important to ensuring that no one falls through the cracks and that you’re hitting your customers with […].

Marketing 216
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Where chatbots are headed in 2020

Intercom, Inc.

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We fundamentally believe chatbots have the potential to transform businesses in two ways: by delivering radical efficiencies, and by helping businesses meet ever-increasing consumer demands. In our very first Chatbot Trends Report, which we’re releasing today, we see the efficiency half of that equation start to unfold.

Scale 42
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Top 10 How To Articles for SaaS CEO’s

Incredo

If you just clicked on this article and started exploring it, Congratulations! You are a CEO (or maybe Founder CEO) at a SaaS company. First, good luck with your business. We have prepared this round-up post so you have the most practical how-to articles at hand and save time. (We know, your job is extremely responsible and your daily schedule is tough.) .

Scale 188
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How SaaS companies can ensure their apps are fast, safe, and reliable

SaaStr

By Vivek Ganti, Cloudflare Product Marketing. Today, the Internet is the lifeblood of business and the primary vehicle of commerce and communication for people around the world. While it was brilliantly architected to deliver fault tolerance and connectivity, it was not designed to deliver the millisecond performance, robust security, and reliability required for businesses today.

SaaS 218
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Reverse Engineer Biology

Andreessen Horowitz

The idea of reverse engineering biology seems like a paradox. How could we ever reverse engineer anything for which we didn’t “invent” the original technology? Radios, bridges, computers—all these are human-made, built from logical, clean cut, organized systems. Biology, on … The post How to Reverse Engineer Biology appeared first on Andreessen Horowitz.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . To retain more customers over time, you must invest heavily in understanding who your current and prospective customers are and what problems they’re trying to solve.

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ABM Tricks that Boost Lead Generation and Sales Momentum

Sales Hacker

Account-based marketing isn’t new anymore. It’s time to stop winging it and to start doing it the right way. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication.

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Beware of the Confidence of High Win Rates

SaaStr

Probably once a week I’ll meet with a founder of a great early-ish stage SaaS start-up. Great logo customers, great early traction, at least some capital in the bank, in a good space. And after all the good news, I’ll hear, “And we win almost every deal.” Boy I hear this so often. A high win rate does keep you very capital efficient.

Scale 218
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Guide to CRM in Omnichannel Marketing

Nimble - Sales

“Omnichannel” is one of the hottest buzzwords in digital marketing, and it’s clear that the trend isn’t going away anytime soon. Omnichannel marketing gives you more control than ever over the customer experience and allows you to fine-tune every aspect of each campaign across multiple channels. This article will cover everything you need to know […].

Marketing 115
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Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

Today we’re excited to launch a brand new learning platform called Intercom Academy : a series of on-demand courses that teach our customers how to become better at their jobs at every stage of their career. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom. In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Inte

Scale 23
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I Need Your Help With Ubersuggest

Neil Patel

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.

Mobile 111
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What is the proper way to do due diligence on a VC firm?

SaaStr

Q: What is the proper way to do due diligence on a VC firm? Here are the things IMHO and IME that are most important. First, if you want to do it right, you should diligence both (1) the firm and (2) the individual partner leading the deal. Importantly, these days, more and more established firms aren’t able, or choose not to, raise another fund. And these days, more and more partners with “hot hands” leave and start their own firms.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Unbounce

Want to capture more conversions with your landing pages? (Silly question, right?). The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice. And why not?

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The Housing Market is Killing the American Dream

Andreessen Horowitz

Forget the automobile or the iPhone. Cities, according to the economist Ed Glaeser, are our greatest invention. When people move to cities, they exchange ideas, lower transportation and production costs, and create new breakthroughs. Today, that virtuous cycle has been … The post The Housing Market is Killing the American Dream appeared first on Andreessen Horowitz.

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A Historical Perspective on Why SAL and SQL Appear to be Defined Backwards

Kellblog

Most startups today use some variation on the now fairly standard terms SAL (sales accepted lead) and SQL (sales qualified lead). Below see the classic [1] lead funnel model from marketing bellwether Sirius Decisions that defines this. One great thing about working as an independent board member and consultant is that you get to work with lots of companies.