Sat.Apr 27, 2019 - Fri.May 03, 2019

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5 Interesting Learnings From Slack. As It Gets Ready to IPO.

SaaStr

With Slack’s IPO data and financials finally public, what is left to know about the app we all use and have been reading about for years? What’s interesting to know about Slack … that we didn’t already know? ??. Slack is obviously a rocketship going from $0 to ~$600m+ ARR (!) in 5 years (OMG), growing 80%+ Year-over-Year, and more than 1 billion messages sent a week (!).

Scale 279
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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace.

SaaS 111
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No one needs your solution unless they have a problem

Practical Advice on SaaS marketing

Let me give this to you straight: Nobody really cares about your SaaS solution. They don’t care how it’s built. They don’t want to see a demo. And they don’t want to talk to you about it. At least not yet. No one has any interest in your solution… until they see that they have a problem and they suspect you may be able to solve it. An obvious, but too common mistake I know this sounds harsh and painfully obvious.

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All You Need To Know About Fonts

The Daily Egg

Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a font brings to your design. Design without fonts would be like a peanut butter and jelly sandwich without the bread; it’s no longer a sandwich. It’s common to think of fonts only […] The post All You Need To Know About Fonts appeared first on The Daily Egg.

Branding 278
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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What are some key signs that the managers that got you to $5m ARR may not be the right managers that will get you to 25m ARR?

SaaStr

A few signs: Lack of organization. You can get to $5m being only sort of organized. After that, you gotta get really organized. Either by yourself, or with a Sales Ops / Marketing Ops / Some Sort of Ops leader under you. Look for dashboards, strong project management, strong pipeline projection after $5m ARR. If you don’t see things getting more organized, that manager can’t scale.

More Trending

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How to kickstart billion dollar companies

Intercom, Inc.

Bangaly Kaba, Instacart’s VP of Growth, knows the typical growth journey for billion dollar companies well. Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. households and 60% of Canadian households. And before Instacart, Bangaly was at another “Insta” (Instagram), where he helped double the photo sharing platform’s monthly users to more than 1 billion.

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Quick Hits CRO Tips Episode 1: The Value of Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! This is a new video resource series where we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. Today we’re talking about visitor recordings — also known […] The post Quick Hits CRO Tips Episode 1: The Value of Visitor Recordings appeared first on The Daily Egg.

Revenue 54
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5 Years Ago Today Was Our First Event with Content!

SaaStr

Not much changes in 1 year, but a lot really happens in 5. Or something like that. On that note, it was 5 years ago today we had the first SaaStr meet-up with content. A whole hour of it! With my VP of Sales Brendon Cassidy (then VP Sales at Talkdesk and more) and VP of Marketing Loretta Jones (now CMO at Mixmax), and one with Jon Miller (co-founder of Marketo and Engagio): But 700+ folks showed up, VCs from all the top firms from Sequoia to Andreesen to Emergence, and great CEOs from Wrike,

Cloud 42
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5 Key SaaS Trends for 2019

Incredo

Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS. In this piece we go through some of the prevailing trends and ideas within the SaaS industry in 2019, which small, medium and large SaaS companies alike should consider as key focus areas this year.

Trends 154
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Introducing Intercom on Product, our brand new podcast series

Intercom, Inc.

On this podcast, I’m going to be getting behind the mic regularly with Paul Adams , our SVP of Product, to share our latest thoughts on how to build a great product. Over the time we have worked together, Paul and I have had countless conversations about things like how to run a product org at scale , how to balance customer feedback on your product roadmap , how to spread a product-first mentality throughout a company, how to maintain design excellence in a fast growing R&D team, and

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Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings

The Daily Egg

Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. One piece of feedback we hear from a lot of customers about why […] The post Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings appeared first on The Daily Egg.

Revenue 268
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How we did it: Gender Equality, Equal Pay, and Racial Equality with Salesforce (Video + Transcript)

SaaStr

Join Molly Ford, Salesforce Global Equality Programs Senior Director, and Leyla Seka, Salesforce VP of Mobile for actionable advice they have applied on their own journey. Here are their lessons learned on driving change in gender equality, equal pay and racial equality within Salesforce. Want to see more content like this session? Join us for SaaStr Annual 2020.

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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Incredo

Leads. Leads = customers = profits. If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

B2B 140
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Building Product Tours: The design process behind our onboarding tool

Intercom, Inc.

Every product design project is a bit like climbing a hill. You ascend the hill to gain perspective on the surrounding terrain, but you don’t know what’s on the other side – you’re figuring out how to approach the problem, and you uncover and resolve the unknowns. Once on top of the hill you have a clear view – you can see the shape of the landscape and make out the path down, you can picture what needs to be done to make progress.

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Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. This week we’re covering how you can use Visitor Recordings (also known […] The post Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings appeared first on The Daily Egg.

Revenue 263
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SaaStr + The Hustle TOGETHER Next Tuesday! There’s Pizza! And it’s Free!!

SaaStr

This is going to be fun. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!), Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. We did a version of this together at The Hustle’s flagship event about a year ago, and it was a really special session.

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Meditation and the mindful sales rep with Keith Cordeiro

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Keith Cordeiro, Account Executive at Crosstex International and Host of the Philosophy Of Sales podcast. The post Meditation and the mindful sales rep with Keith Cordeiro appeared first on Predictable Revenue.

Sales 113
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Outrank Big Companies When You Have No SEO Budget

Neil Patel

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

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Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. This week we’re focusing on visitor recordings — an often overlooked, but extremely […] The post Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings appeared first on The Daily Egg.

Revenue 202
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What are the most important metrics for SaaS?

SaaStr

In the early days, there are probably only 5 metrics that really matter: ARR. ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. NPS is A Great Core Metric. | SaaStr ). And maybe … net revenue retention / churn. All the rest, maybe don’t obsess too much until you are bigger. What matters in the early days is: Do you have product-market fit?

Metrics 178
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Clippy: The Unauthorized Biography

Andreessen Horowitz

Before Cortana, before Siri, before Alexa, even before smart interactive voice response (IVR) systems, there was Microsoft’s Office Assistant, one of the first widely deployed digital assistants that shipped as part of Microsoft Office in 1997.

AI 111
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Incredo

Leads… Leads = customers = profits. If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry. Maybe you should take up a career as a postal worker, or any other vocation in which you do not need to be on a perpetual hunting excursion for qualified leads. In the same notion that money doesn’t grow on trees, leads need to be chased down, tackled, and persuaded to convert themselves to customers.

B2B 103
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Enhance Tasks, Calls, and Events Management with Nimble’s New Activities Features

Nimble - Sales

Nimble is constantly innovating to help you build better relationships and engage more intelligently — everywhere you work. That’s why we’ve made it simpler than ever to organize, prioritize, and track activities (including calls, tasks, and events) for your important business contacts using our newly released Activities Listing tab. This brand new feature enables you […].

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. Vlad will highlight what defines success in each stage of the growth journey, and how to create a winning business with the right product, team, and culture.

Scale 177
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Late Stage Venture

Andreessen Horowitz

We started Andreessen Horowitz a decade ago with the goal of partnering with great founders by investing across all stages of the company lifecycle — from seed through late stage.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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The New Forecast Flow

InsightSquared

Having an accurate sales forecast is critically important to the business. As these numbers roll up to the executive team and board members, many decisions are made from them including future investments, product launches, hiring and strategic planning. But the challenge remains: forecasting accurately is hard. There are many variables that contribute to the challenge of rolling up an accurate forecast on a consistent basis.

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How Nimble + Business Central Provides Contact Unification & Enrichment for Teams

Nimble - Sales

Nimble now offers a two-way contact data synchronization, as well as automated data enrichment, for Microsoft Dynamics 365 Business Central through our integration with PieSync. Small business teams can now gain easy access to complete business contact records that are otherwise locked up in Business Central and Dynamics 365 CRM, Office 365, social media, and […].

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SaaStr #1 on Product Hunt!

SaaStr

If you haven’t checked out our new Ultimate Guide to Scaling SaaS — you should! It’s our Top 100 Quora+ Answers of All Time, finally organized into sections and categories, and put together into 1 slick eBook / PDF: It went up on Product Hunt today and is #1 there. Not bad for SaaS! The post SaaStr #1 on Product Hunt! appeared first on SaaStr.

Scaling 170