Sat.Apr 27, 2019 - Fri.May 03, 2019

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5 Interesting Learnings From Slack. As It Gets Ready to IPO.

SaaStr

With Slack’s IPO data and financials finally public, what is left to know about the app we all use and have been reading about for years? What’s interesting to know about Slack … that we didn’t already know? ??. Slack is obviously a rocketship going from $0 to ~$600m+ ARR (!) in 5 years (OMG), growing 80%+ Year-over-Year, and more than 1 billion messages sent a week (!).

Scale 274
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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace.

SaaS 111
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No one needs your solution unless they have a problem

Practical Advice on SaaS marketing

Let me give this to you straight: Nobody really cares about your SaaS solution. They don’t care how it’s built. They don’t want to see a demo. And they don’t want to talk to you about it. At least not yet. No one has any interest in your solution… until they see that they have a problem and they suspect you may be able to solve it. An obvious, but too common mistake I know this sounds harsh and painfully obvious.

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All You Need To Know About Fonts

The Daily Egg

Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a font brings to your design. Design without fonts would be like a peanut butter and jelly sandwich without the bread; it’s no longer a sandwich. It’s common to think of fonts only […] The post All You Need To Know About Fonts appeared first on The Daily Egg.

Branding 279
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What are some key signs that the managers that got you to $5m ARR may not be the right managers that will get you to 25m ARR?

SaaStr

A few signs: Lack of organization. You can get to $5m being only sort of organized. After that, you gotta get really organized. Either by yourself, or with a Sales Ops / Marketing Ops / Some Sort of Ops leader under you. Look for dashboards, strong project management, strong pipeline projection after $5m ARR. If you don’t see things getting more organized, that manager can’t scale.

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How to kickstart billion dollar companies

Intercom, Inc.

Bangaly Kaba, Instacart’s VP of Growth, knows the typical growth journey for billion dollar companies well. Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. households and 60% of Canadian households. And before Instacart, Bangaly was at another “Insta” (Instagram), where he helped double the photo sharing platform’s monthly users to more than 1 billion.

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Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. This week we’re covering how you can use Visitor Recordings (also known […] The post Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings appeared first on The Daily Egg.

Revenue 275
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What are the most important metrics for SaaS?

SaaStr

In the early days, there are probably only 5 metrics that really matter: ARR. ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. NPS is A Great Core Metric. | SaaStr ). And maybe … net revenue retention / churn. All the rest, maybe don’t obsess too much until you are bigger. What matters in the early days is: Do you have product-market fit?

Metrics 177
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5 Key SaaS Trends for 2019

Incredo

Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS. In this piece we go through some of the prevailing trends and ideas within the SaaS industry in 2019, which small, medium and large SaaS companies alike should consider as key focus areas this year.

Trends 154
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Building Product Tours: The design process behind our onboarding tool

Intercom, Inc.

Every product design project is a bit like climbing a hill. You ascend the hill to gain perspective on the surrounding terrain, but you don’t know what’s on the other side – you’re figuring out how to approach the problem, and you uncover and resolve the unknowns. Once on top of the hill you have a clear view – you can see the shape of the landscape and make out the path down, you can picture what needs to be done to make progress.

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Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings

The Daily Egg

Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. One piece of feedback we hear from a lot of customers about why […] The post Quick Hits CRO Tips Episode 2: How to Use Google Analytics with Visitor Recordings appeared first on The Daily Egg.

Revenue 274
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SaaStr #1 on Product Hunt!

SaaStr

If you haven’t checked out our new Ultimate Guide to Scaling SaaS — you should! It’s our Top 100 Quora+ Answers of All Time, finally organized into sections and categories, and put together into 1 slick eBook / PDF: It went up on Product Hunt today and is #1 there. Not bad for SaaS! The post SaaStr #1 on Product Hunt! appeared first on SaaStr.

Scaling 167
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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Incredo

Leads. Leads = customers = profits. If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

B2B 140
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Meditation and the mindful sales rep with Keith Cordeiro

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Keith Cordeiro, Account Executive at Crosstex International and Host of the Philosophy Of Sales podcast. The post Meditation and the mindful sales rep with Keith Cordeiro appeared first on Predictable Revenue.

Sales 113
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Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. This week we’re focusing on visitor recordings — an often overlooked, but extremely […] The post Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings appeared first on The Daily Egg.

Revenue 218
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Connect with a Mentor at SaaStr Europa 2019

SaaStr

These mentorships are specific to product and engineering. This is a chance to get actionable advice from mentors in your field and walk away with some tangible takeaways. Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. We do that with a combination of industry-leading content and community connections. While sessions are a key feature to our conferences, being able to sit down with some of your peers and ask questions directly helps leverage the great mi

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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Incredo

Leads… Leads = customers = profits. If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry. Maybe you should take up a career as a postal worker, or any other vocation in which you do not need to be on a perpetual hunting excursion for qualified leads. In the same notion that money doesn’t grow on trees, leads need to be chased down, tackled, and persuaded to convert themselves to customers.

B2B 103
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Outrank Big Companies When You Have No SEO Budget

Neil Patel

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

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Clippy: The Unauthorized Biography

Andreessen Horowitz

Before Cortana, before Siri, before Alexa, even before smart interactive voice response (IVR) systems, there was Microsoft’s Office Assistant, one of the first widely deployed digital assistants that shipped as part of Microsoft Office in 1997.

AI 111
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SaaStr + The Hustle TOGETHER Next Tuesday! There’s Pizza! And it’s Free!!

SaaStr

This is going to be fun. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!), Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. We did a version of this together at The Hustle’s flagship event about a year ago, and it was a really special session.

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The New Forecast Flow

InsightSquared

Having an accurate sales forecast is critically important to the business. As these numbers roll up to the executive team and board members, many decisions are made from them including future investments, product launches, hiring and strategic planning. But the challenge remains: forecasting accurately is hard. There are many variables that contribute to the challenge of rolling up an accurate forecast on a consistent basis.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Enhance Tasks, Calls, and Events Management with Nimble’s New Activities Features

Nimble - Sales

Nimble is constantly innovating to help you build better relationships and engage more intelligently — everywhere you work. That’s why we’ve made it simpler than ever to organize, prioritize, and track activities (including calls, tasks, and events) for your important business contacts using our newly released Activities Listing tab. This brand new feature enables you […].

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SaaS metrics aren't just for investors. You need them, too.

SaaSOptics

I. often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. But on occasion, I’ll hear prospects say they don’t need SaaS metrics because they’re not raising capital yet.

Metrics 91
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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. Vlad will highlight what defines success in each stage of the growth journey, and how to create a winning business with the right product, team, and culture.

Scale 147
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The Traditional Product Management Method is Broken

OpenView Labs

According to the State of Salaries report from Hired, Product Manager (PM) was the highest paid tech role in 2018. And yet, the overwhelming majority of companies aren’t leveraging their product managers to the greatest advantage. In fact, many of these companies have set up a structure in which PM incentives are completely out of alignment with the ultimate goals of the company.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Ways to Best Align Sales & Marketing Through Lead Generation & CRM Software

Nimble - Sales

Did you know that aligning your sales and marketing team has the potential to drastically improve your business performance? Though sales and marketing don’t always agree, when the two branches work towards a common lead generation goal, organizations typically see 38% higher sales win rates. Alignment can come in many forms but ultimately, your sales […].

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[Webinar]: Live Demo of FastSpring’s Full-Service Ecommerce Platform

FastSpring

Successfully selling software and digital products in today’s global marketplace is harder than ever. In fact, according to a 2019 study by Baymard Institute , 80% of companies are at risk of falling behind their competition due to high checkout abandonment and a failure to comply with global regulations. Staying competitive requires a two-pronged approach.

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How we did it: Gender Equality, Equal Pay, and Racial Equality with Salesforce (Video + Transcript)

SaaStr

Join Molly Ford, Salesforce Global Equality Programs Senior Director, and Leyla Seka, Salesforce VP of Mobile for actionable advice they have applied on their own journey. Here are their lessons learned on driving change in gender equality, equal pay and racial equality within Salesforce. Want to see more content like this session? Join us for SaaStr Annual 2020.