Sat.Mar 16, 2019 - Fri.Mar 22, 2019

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17 Experts Share Their Best SaaS Pricing Strategies

Cobloom

Small improvements to your SaaS pricing strategy can have a huge impact, on customer signups, MRR, and the overall growth of your business. Trouble is, working out how to improve your pricing strategy can feel seriously complicated: you need to factor in your competitors' pricing, the perceived value of your solution, the price sensitivity of your customers. and somehow come up with a perfectly optimised price.

Pricing 81
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Why Your Cost of Sales Generally Doubles As You Scale

SaaStr

One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, after she hires a few sales reps, and makes a few mistakes. At first, those reps struggle to even close anything. But then, by trial-and-error, learning, and better training … eventually, the CEO gets the company to two trained, scaled sales reps that are pre

Scale 260
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Shareholders vs. Stakeholders? No: Customers

Andreessen Horowitz

As companies generally — and tech companies specifically — play a greater role in social and economic issues, the fundamental question that many consumers, politicians, and company builders are asking is, Do corporations exist only to maximize shareholder value … …

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4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities

The Daily Egg

The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first o

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Puzzles, Not Problems

Tom Tunguz

Imagine-75 years ago-our Commencement date was listed as January 1, 1943. Our “last supper” date was December 12, 1942. It was in the main dining room. President Hopkins and Arthur Hayes Sulzberger, president and publisher of the New York Times, were the keynote speakers. No pomp, no valedictorian, no honorary degrees, no cap and gown, no family. The dinner ended with hugs and tears eyes.

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Enterprise SaaS Spending Statistics and Trends for 2019

Incredo

Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries. SaaS has been growing at rapid rates during the past several years. The competition is already huge and it’s only increasing.

Trends 177
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How to venture into product-led growth and scale successfully

SaaStock

The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth.

Scale 172
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Benchmarking PagerDuty's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

PagerDuty was founded in 2009 by 3 former Amazon engineers who were often on-call. To engineers, being on call means carrying a pager to respond to crises when software breaks or services go down. In the 10 years since that day, PagerDuty has built an exceptional business. Their product has evolved from on-call management, which includes routing calls, triaging alerts, and creating workflows to handle crises in real time; to an incident management platform that manages the standard operating pro

Metrics 222
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Save the Date: SaaStr | Scale is September 12

SaaStr

It’s a ways out, but save the date for our first-ever SaaStr | Scale on Sept 12. We’re doing SaaStr Scale instead of our traditional Spring/Summer Soiree + Holiday Parties, and combining our energy, times and efforts here. SaaStr Scale will be a 1000 founder & exec event just about scaling revenue. No firesides, no CEOs telling you how amazing their companies are.

Scale 241
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Build a sustainable customer acquisition strategy

Intercom, Inc.

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now.

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8 Incredible App Landing Pages (and How You Can Create Your Own)

Unbounce

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

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5 Things You Must Have To Become A Payment Aggregator in 2019

Agile Payments

Payment aggregation or payment facilitation allows one entity, or master merchant, to process or facilitate payments on behalf of sub merchants.

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The Week in Cloud: March 17, 2019

SaaStr

The Week in Cloud: A look at the stories in Cloud, SaaS, and business software that we found particularly useful and interesting. Big or small. __. Microsoft is doing a strong job of being the alternative for folks simply worried about Amazon. Number 2 is still awfully big in the largest market in all of Cloud: [link]. A huge donation, driven by the Cloud: [link].

Cloud 214
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Celebrating our diversity – how Inter-communities foster inclusion and belonging at Intercom

Intercom, Inc.

Inclusive workplaces are created. They don’t materialize out of thin air, and they aren’t a guaranteed byproduct of financial success. A welcoming office is sparked by a sense of wanting to belong, one that must be nurtured. We foster belonging at Intercom by celebrating our differences. We believe in giving expression to our full depth as human beings – both in and outside of the office.

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Building the Future of Ecommerce: Why I’m Joining FastSpring as CEO

FastSpring

For the past few months, I have been looking forward to March 6th—the day I officially joined FastSpring as the new CEO. I especially enjoyed spending this time with Accel-KKR , Chris Lueck, and the incredible senior leadership team as I’ve learned more about the company. During my brief time as CEO of FastSpring so far, I continue to be impressed by the company’s outstanding reputation, loyal customer base, and the hard-working team building innovative ecommerce solutions that deliver real valu

Scale 113
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The tie that binds: how sales operations inspire process, success, and adoption in leading organizations

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeffrey Serlin, Head of Global Sales Operations at Intercom. The post The tie that binds: how sales operations inspire process, success, and adoption in leading organizations appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Sales 113
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100+ Game-Changing SaaS Tips & Tricks

SaaStr

Seeking a little inspiration from the top CEOs, Founders, VC and Leaders in SaaS? . Well, look no further. We’ve assembled 100 Game-Changing SaaS Tips & Tricks into our newest ebook! . The Best Pieces of SaaS Advice for Founders, by Founders. If you’re a superfan, you went to one of the early SaaStr Annuals where we first debuted our tips & tricks wall. .

SaaS 209
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How to scale live chat (without spending a fortune or driving your team crazy)

Intercom, Inc.

If you’ve been reading this blog for the past few years, you’ll likely have heard a common refrain – the way people buy software is changing. The rise of smartphones, messaging, artificial intelligence (AI), and other groundbreaking technologies has led to a new set of expectations for buyers. We can now get exactly what we’re looking for in real-time, on-demand, whether that’s scheduling a ride, booking a place to stay or renting a movie.

Scale 116
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[Webinar Recap] How to Maximize Sales with APIs

FastSpring

So you created an amazing app, product, or platform—do you know what it takes to sell it? Or maybe you’re already selling your digital product. That’s great, but who doesn’t want more sales? Many companies are turning to powerful Application Programming Interfaces (APIs) to help them enhance their ecommerce experience and turn more shoppers into loyal customers.

Sales 113
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17 Charts That Show Where Content Marketing is Heading

Neil Patel

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.

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What are some techniques SaaS companies use to combat trial abuse / people trialling multiple times?

SaaStr

Let it go. A lot of things will drive you a bit nuts when you are small: Folks that do repeat free trials. Folks that share accounts. Early customers that got “too good of a deal”. Customers that use a cheaper edition they aren’t entitled to. Etc. etc. When you are fighting literally for every dollar, this will irk you. But as you scale past a few million in ARR, you’ll learn: Most folks follow the rules.

SaaS 138
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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8 Successful Sales Pitch Examples and Why They Work

Sales Hacker

Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year, and that 61% consider selling harder than it was five years ago. Prospects expect sales pitches to be highly personalized, too. But with the rise of automation tools , sales is more of a “numbers game” than ever, so personalizing a pitch can seem like an impossible task.

Sales 109
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How To Create More Mentoring Experiences in the Sales World

Nimble - Sales

“Mentoring, paying it forward, and giving back to the community are all important things for us.” – Neal Schaffer Mentorship is a much-needed resource in the business world, especially in the realms of sales and social selling. If you want to create more mentoring experiences for others you need to scale your mentoring efforts. You […]. The post How To Create More Mentoring Experiences in the Sales World appeared first on Nimble Blog.

Scale 105
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How to organize your qualitative data collection

Trint

Qualitative data gets to the heart of emotional response of your audience. It gives insight into a depth of feeling that’s invaluable to your research study. But unlike its quantitative counterpart, qualitative data sets aren’t easy to manage and organize, which makes analysis harder. Organization is very important to your research study - you don’t want a piece of rogue data to go missing, and bad organization can stop you finding the most objective and fairest conclusion.

Data 100
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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. They talk about how to get started building your ecosystem, measuring the value of that ecosystem and trapdoors to avoid when building your platform.

Payments 133
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The 15 Most Inspiring Sales Stories We Heard This Year

Sales Hacker

At the beginning of March, we announced the winners of the 2nd annual Sales Hacker Top 50 Awards, presented by Bravado. But because we received more than five thousand nominations, it seemed a little unfair to only share amazing stories about 50 of them. After all, there are thousands of other salespeople about whom we heard incredible things! So this week, we’re sharing some of the runners-up: the folks who didn’t get a billion nominations, but who clearly crushed it in 2018.

Scale 106
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How to Build Influential Relationships in Social Media

Nimble - Sales

In this webinar, Nimble CEO Jon Ferrara discusses how to communicate and connect on social media with Mitch Jackson, attorney, social media enthusiast and author of The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs. Mitch not only uses social media to build his brand, but he also teaches others about the power of branding and networking to […].

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Human-First Sales: What Does it Mean For the SDR Role?

InsightSquared

In the 5+ years I’ve spent meeting modern sales leaders and working with SDRs within our network, I’ve learned from the front lines of 200+ SDR and sales teams about what’s really going on within the SDR function and how it could impact the role in the future. The good news is that there’s no consensus on what works and what doesn’t work, since every director, manager, and SDR for that matter thinks that they have the secret sauce of connecting with prospects.

Scale 97