Sparktoro
APRIL 21, 2025
Marketers love to talk about A/B testing. Heck, Ive said it too. It sounds prudent. Responsible. Test before you commit! Dont waste resources! But the longer I work in marketing, the more I believe most A/B tests are a waste of time at least for small and medium-sized businesses.
The Moz Blog
APRIL 25, 2025
Looking to take your product and solutions pages to the next level? In this weeks episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.
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BetterCloud
APRIL 24, 2025
This blog is a deep dive into the IT-to-employee ratio reported in this years State of SaaS. Stay tuned for the full report. Its 2025 and its no surprise that the IT workload is immense. We live in a world where technology is not just a tool, but the very backbone of our operations. From governance and cybersecurity to data management and user support, the demands on IT departments are constantly escalating.
The Daily Egg
APRIL 21, 2025
A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
Stax
APRIL 24, 2025
Ever wondered how AI is shaping the world of payments? Staxs Mark Sundt sat down with John Gaffney from PYMNTS to dig into this topic. As Chief Technology Officer at Stax, Mark’s at the forefront of artificial intelligence in the industry. His expertise provides a unique window into the cutting-edge developments shaping the future of payments.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
APRIL 24, 2025
Pulpo didnt start with a pitch deck. It started with a founder running a business who couldnt find software that worked. The post Enterprise Tech, Built Like a Startup with Thomas Kircheis appeared first on Predictable Revenue.
Scytale
APRIL 24, 2025
New York, NY, April 24, 2025 Were excited to announce that Scytale has teamed up with Lasso , a leader in GenAI security! This partnership is driven by one goal: to help organizations tackle AI compliance and governance with ease. It empowers businesses of all sizes to strengthen their AI compliance strategies, ensuring they stay ahead of emerging regulations like the EU AI Act and align with key AI frameworks such as NIST AI RMF and ISO/IEC 42001 for proper AI system management. “AI is ch
Go Hire- Saas
APRIL 25, 2025
In this episode of GoHire Talks , I sat down with Matt Neylon , HR leader at The Mount Vernon School , to explore how HR teams can stop drowning in outdated, manual tasks and start saving serious time with automation and AI tools for HR. Matt shares his post-pandemic journeyfrom battling burnout in education to mapping processes with sticky notes to using lightweight tech like project boards and chatbots to overhaul onboarding and recruiting.
Tom Tunguz
APRIL 23, 2025
The ServiceNow team is raising the bar by innovating on our own platform, taking an end-to-end agentic AI-first approach to running our business. We see this in a 16x improvement from lead-to-sale conversion & an over 86% deflection of the soul-crushing work people used to do themselves. ServiceNow reported earnings yesterday alongside Google & many other companies.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
SaaStr
APRIL 20, 2025
Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales? Try the C10, C60, and C90 framework. C = Confidence. The 3 plans you need to make as a founder: The C10 Plan, The C60 Plan, and the C90 Plan: pic.twitter.com/JSPcjbfzpt — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 4, 2022 Youre essentially building three layers of planning to balance ambition, realism, and risk management.
USIO
APRIL 24, 2025
For most businesses, the payment process is relatively straightforward. A customer makes a purchase and pays using their preferred method. But in healthcare, payments are more complexlayered with government programs, private insurers, co-pays, and patient responsibility. That complexity presents a huge opportunity for Healthcare CRMs, ERPs, and ISVs to drive real value.
The Daily Egg
APRIL 22, 2025
A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from. The post 5 Perfect Customer Retention Emails + When to Use Them appeared first on The Daily Egg.
Buffer Resources
APRIL 23, 2025
I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
SaaStr
APRIL 19, 2025
Dear SaaStr: Should I Buy a Great “ com” At a Crazy Price or Just Stick What the “ ai” We Already Have? It’s funny, a lot of folks are probably doing it the other way, trying to buy the.ai today Still, the larger question is does the URL even matter today? What I can tell you is sometimes it is worth it. One of the top SaaStr Fund investments is Owner, growing incredibly quickly.
Predictable Revenue
APRIL 20, 2025
AI now does research, flags signals, and drafts emails. Freeing you to focus on what moves pipeline: creativity, personalization, and timing. The post The AI-Powered SDR Playbook appeared first on Predictable Revenue.
The Daily Egg
APRIL 25, 2025
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more. The post How To Reduce Bounce Rate Right Now. 17 Instant Fixes appeared first on The Daily Egg.
Sales Hacker
APRIL 22, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
APRIL 24, 2025
Now our AI is making product recommendations Did not expect this A strong AI will do many things you did not expect pic.twitter.com/ARUg3jXoHr — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) April 24, 2025 So our SaaStr AI is new but its already done over 30,000 (!) conversations with B2B executives. In just its first 5 weeks. And its already done a lot of things we never expected.
Buffer Resources
APRIL 22, 2025
As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? All of those folks started out exactly where you are now. Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.
The Daily Egg
APRIL 25, 2025
The Google reviews you read about a restaurant you want to go to, thats social proof. The hope is that you read these reviews and. The post The Only 6 Social Proof Examples You Should Be Inspired By appeared first on The Daily Egg.
ChurnZero
APRIL 25, 2025
Customer teams have more data at their fingertips than ever before. Onboarding and retention strategies are standard practice. And the shift to better integrate CS and sales is well underway. So the real, current challenge is: sorting. What do our CS leaders and teams do with mountains of historical, behavioral, and customer journey data? How can we shift our mindset from reactive to future focused, from assessing past mishaps to forecasting ideal scenarios?
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
APRIL 20, 2025
Top Posts: #1. The Problem with Small But Mighty AI Start-Ups #2. There Are Now 3,000+ Billionaires. 100+ Are in B2B. #3. B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital #4. From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep #5. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Kno w Top Vids + Pods: #1.
Nimble - Sales
APRIL 24, 2025
Email templates are now available to everyoneno email marketing upgrade needed. Previously, creating polished, on-brand emails meant using external tools and copying code into Nimble. Now, with the launch of our new email marketing feature, you can build beautiful, professional The post Design Pro Email Templates with Nimbles Drag-and-Drop Editor appeared first on Nimble Blog.
The Daily Egg
APRIL 24, 2025
Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in. The post The 21 Best Copywriting Articles Every Pro Needs to Read appeared first on The Daily Egg.
The Moz Blog
APRIL 24, 2025
Moz's Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand's global presence in an increasingly AI-driven search landscape.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
APRIL 24, 2025
Dear SaaStr: Is Bashing Your Competitors in Marketing OK? Yes, a few folks make this work. Marc Benioff has made a career of bashing Oracle for years, Microsoft, and more. Positioning them as very dated platforms, very aggressively. I’ve also seen my own competitors do this effectively. When you look at how Copilot has been delivered to customers, its disappointing.
Payrix
APRIL 25, 2025
What is Know Your Customer? Know Your Customer (KYC) sometimes also known as Know Your Client is a set of standards and protocols used by financial institutions and other businesses to verify the identity of their customers before engaging in account setups or transactions. KYC is a risk management practice that was established in 1970 as part of the U.S.
The Daily Egg
APRIL 22, 2025
If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not. The post 35 Critical Startup Metrics: From Pre-Seed to Exit appeared first on The Daily Egg.
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