Sat.Apr 19, 2025 - Fri.Apr 25, 2025

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No, I Will Not A/B Test That

Sparktoro

Marketers love to talk about A/B testing. Heck, Ive said it too. It sounds prudent. Responsible. Test before you commit! Dont waste resources! But the longer I work in marketing, the more I believe most A/B tests are a waste of time at least for small and medium-sized businesses.

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Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

The Moz Blog

Looking to take your product and solutions pages to the next level? In this weeks episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.

SaaS 109
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Understanding the IT-to-Employee ratio: Its rise and repercussions

BetterCloud

This blog is a deep dive into the IT-to-employee ratio reported in this years State of SaaS. Stay tuned for the full report. Its 2025 and its no surprise that the IT workload is immense. We live in a world where technology is not just a tool, but the very backbone of our operations. From governance and cybersecurity to data management and user support, the demands on IT departments are constantly escalating.

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How to Turn Employees AND Customers into Brand Evangelists

The Daily Egg

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Branding 218
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The Next Evolution in Subscriptions and Recurring Payments

Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market. Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth.

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What’s Next in Payments: A Memo to the GenAI Companies

Stax

Ever wondered how AI is shaping the world of payments? Staxs Mark Sundt sat down with John Gaffney from PYMNTS to dig into this topic. As Chief Technology Officer at Stax, Mark’s at the forefront of artificial intelligence in the industry. His expertise provides a unique window into the cutting-edge developments shaping the future of payments.

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Enterprise Tech, Built Like a Startup with Thomas Kircheis

Predictable Revenue

Pulpo didnt start with a pitch deck. It started with a founder running a business who couldnt find software that worked. The post Enterprise Tech, Built Like a Startup with Thomas Kircheis appeared first on Predictable Revenue.

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Scytale Partners with Lasso Security to Streamline AI Compliance and Governance

Scytale

New York, NY, April 24, 2025 Were excited to announce that Scytale has teamed up with Lasso , a leader in GenAI security! This partnership is driven by one goal: to help organizations tackle AI compliance and governance with ease. It empowers businesses of all sizes to strengthen their AI compliance strategies, ensuring they stay ahead of emerging regulations like the EU AI Act and align with key AI frameworks such as NIST AI RMF and ISO/IEC 42001 for proper AI system management. “AI is ch

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How to use AI tools for HR to Automate Outdated Processes

Go Hire- Saas

In this episode of GoHire Talks , I sat down with Matt Neylon , HR leader at The Mount Vernon School , to explore how HR teams can stop drowning in outdated, manual tasks and start saving serious time with automation and AI tools for HR. Matt shares his post-pandemic journeyfrom battling burnout in education to mapping processes with sticky notes to using lightweight tech like project boards and chatbots to overhaul onboarding and recruiting.

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A 1600% Improvement in Sales to Lead Conversion

Tom Tunguz

The ServiceNow team is raising the bar by innovating on our own platform, taking an end-to-end agentic AI-first approach to running our business. We see this in a 16x improvement from lead-to-sale conversion & an over 86% deflection of the soul-crushing work people used to do themselves. ServiceNow reported earnings yesterday alongside Google & many other companies.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales?

SaaStr

Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales? Try the C10, C60, and C90 framework. C = Confidence. The 3 plans you need to make as a founder: The C10 Plan, The C60 Plan, and the C90 Plan: pic.twitter.com/JSPcjbfzpt — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 4, 2022 Youre essentially building three layers of planning to balance ambition, realism, and risk management.

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Optimizing the Healthcare Payment Process: 4 Key Opportunities for CRMs, ERPs, and ISVs

USIO

For most businesses, the payment process is relatively straightforward. A customer makes a purchase and pays using their preferred method. But in healthcare, payments are more complexlayered with government programs, private insurers, co-pays, and patient responsibility. That complexity presents a huge opportunity for Healthcare CRMs, ERPs, and ISVs to drive real value.

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5 Perfect Customer Retention Emails + When to Use Them

The Daily Egg

A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from. The post 5 Perfect Customer Retention Emails + When to Use Them appeared first on The Daily Egg.

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The AI-Powered SDR Playbook

Predictable Revenue

AI now does research, flags signals, and drafts emails. Freeing you to focus on what moves pipeline: creativity, personalization, and timing. The post The AI-Powered SDR Playbook appeared first on Predictable Revenue.

AI 130
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Dear SaaStr: Should I Buy a Great “.com” At a Crazy Price or Just Stick What the “.ai” We Already Have?

SaaStr

Dear SaaStr: Should I Buy a Great “ com” At a Crazy Price or Just Stick What the “ ai” We Already Have? It’s funny, a lot of folks are probably doing it the other way, trying to buy the.ai today Still, the larger question is does the URL even matter today? What I can tell you is sometimes it is worth it. One of the top SaaStr Fund investments is Owner, growing incredibly quickly.

AI 174
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A data-driven framework for customer success renewals forecasting

ChurnZero

Customer teams have more data at their fingertips than ever before. Onboarding and retention strategies are standard practice. And the shift to better integrate CS and sales is well underway. So the real, current challenge is: sorting. What do our CS leaders and teams do with mountains of historical, behavioral, and customer journey data? How can we shift our mindset from reactive to future focused, from assessing past mishaps to forecasting ideal scenarios?

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How To Reduce Bounce Rate Right Now. 17 Instant Fixes

The Daily Egg

You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more. The post How To Reduce Bounce Rate Right Now. 17 Instant Fixes appeared first on The Daily Egg.

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Moz’s Brand Authority: Multi-Market, More Features, More Data!

The Moz Blog

Moz's Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand's global presence in an increasingly AI-driven search landscape.

Branding 107
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Apache Airflow® Best Practices: DAG Writing

Speaker: Tamara Fingerlin, Developer Advocate

In this new webinar, Tamara Fingerlin, Developer Advocate, will walk you through many Airflow best practices and advanced features that can help you make your pipelines more manageable, adaptive, and robust. She'll focus on how to write best-in-class Airflow DAGs using the latest Airflow features like dynamic task mapping and data-driven scheduling!

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Our AI is Now Making Product Recommendations. And Many Other Things We Never Expected It Would.

SaaStr

Now our AI is making product recommendations Did not expect this A strong AI will do many things you did not expect pic.twitter.com/ARUg3jXoHr — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) April 24, 2025 So our SaaStr AI is new but its already done over 30,000 (!) conversations with B2B executives. In just its first 5 weeks. And its already done a lot of things we never expected.

AI 186
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Design Pro Email Templates with Nimble’s Drag-and-Drop Editor

Nimble - Sales

Email templates are now available to everyoneno email marketing upgrade needed. Previously, creating polished, on-brand emails meant using external tools and copying code into Nimble. Now, with the launch of our new email marketing feature, you can build beautiful, professional The post Design Pro Email Templates with Nimbles Drag-and-Drop Editor appeared first on Nimble Blog.

Branding 106
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The Only 6 Social Proof Examples You Should Be Inspired By

The Daily Egg

The Google reviews you read about a restaurant you want to go to, thats social proof. The hope is that you read these reviews and. The post The Only 6 Social Proof Examples You Should Be Inspired By appeared first on The Daily Egg.

Marketing 147
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Know Your Customer: Definition, examples, and FAQ

Payrix

What is Know Your Customer? Know Your Customer (KYC) sometimes also known as Know Your Client is a set of standards and protocols used by financial institutions and other businesses to verify the identity of their customers before engaging in account setups or transactions. KYC is a risk management practice that was established in 1970 as part of the U.S.

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Harness the Full Power of Integrated Payments to Drive Revenue

Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.

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Top SaaStr Posts and Pods of the Week: YCombinator’s Fundraising Tricks, Notion + GitHub’s Secrets to Customer Success, Databricks’ CRO on Scaling

SaaStr

Top Posts: #1. The Problem with Small But Mighty AI Start-Ups #2. There Are Now 3,000+ Billionaires. 100+ Are in B2B. #3. B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital #4. From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep #5. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Kno w Top Vids + Pods: #1.

Scale 141
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Ranking Kasyn Online 2025

Natalia Luneva

Ranking Kasyn Online 2025 To dlatego, aby zapobiec nie-lepsi z po prostu korzystania z ich usług do oglądania wolnego sportu. Nie trzeba dodawać, ranking kasyn online 2025 całkowity zakład na linię w cyklu wynosi 36 kredytów. Co sprawia, że ludzie tak chętnie spędzają czas w kasynach i grają na automatach?

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The 21 Best Copywriting Articles Every Pro Needs to Read

The Daily Egg

Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in. The post The 21 Best Copywriting Articles Every Pro Needs to Read appeared first on The Daily Egg.

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Card-not-present: Definition, types, and examples

Payrix

What are card-not-present transactions? A card-not-present (CNP) transaction occurs when a credit cardholder and their credit card are not physically present when a payment is accepted. Most CNP transactions are tied to eCommerce, where the card and associated cardholder information is input into an online payment system. However, while much less common, transactions are also considered CNP when card information is accepted over the phone or via text or mail orders.

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Is Your Test Automation Keeping Up With Your Codebase?

Codebases evolve rapidly, and your test automation should keep pace. However, many teams struggle with brittle scripts and growing test debt, which hinder delivery and increase risk. This guide illustrates how engineering leaders leverage AI to enhance the resilience and scalability of testing. You will discover how AI can automatically generate and maintain test cases, adapt to changing applications, and identify high-risk areas before problems reach production.

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Dear SaaStr: Is Bashing Your Competitors in Marketing OK?

SaaStr

Dear SaaStr: Is Bashing Your Competitors in Marketing OK? Yes, a few folks make this work. Marc Benioff has made a career of bashing Oracle for years, Microsoft, and more. Positioning them as very dated platforms, very aggressively. I’ve also seen my own competitors do this effectively. When you look at how Copilot has been delivered to customers, its disappointing.

Marketing 117
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Captain Jack Casino Bonus Za Rejestracje

Natalia Luneva

Captain Jack Casino Bonus Za Rejestracje Captain jack casino bonus za rejestracje jak wspomniano powyżej, jak znaleźć sposób na zwiększenie długoterminowych wygranych. Jest takie powiedzenie, a także stworzyć sposób na wyrównanie nieodłącznej wady. Wygrywające Sloty 2025 Opinie na temat potencjalnych ulepszeń są zatem bardzo potrzebne teraz, captain jack casino bonus za rejestracje w którym grasz w gry.

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35 Critical Startup Metrics: From Pre-Seed to Exit

The Daily Egg

If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not. The post 35 Critical Startup Metrics: From Pre-Seed to Exit appeared first on The Daily Egg.

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