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The New Era of Customer Success: Deep Insights from Slack, Mulesoft and OpenAI Leaders What happens when you get customer success leaders from three of tech’s most iconic companies in one room? You get a masterclass in how modern SaaS businesses are transforming CS from a cost center into their secret weapon for hypergrowth. Why Traditional Customer Success Is Dead The old playbook of treating CS as your renewals team is officially obsolete.
Early market wins are powerful proof points for your business model. But as your Series A company grows, transforming these individual successes into systematic revenue becomes increasingly critical. Yet many post-product market fit companies overlook Account-Based Marketing (ABM) as their key to systematic growth.
Every SaaS company faces problemsproduct performance issues, low NPS, churn. The real question isnt if issues will happen, but how quickly and effectively you solve them. Thats where root cause analysis (RCA) comes in. Instead of firefighting the same problems over and over, RCA helps you dig deeper, find the real cause, and fix it permanently. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams.
Efficient and reliable payment systems play a crucial role in maintaining vendor relationships, the backbone of every successful business. Digital disbursements have emerged as a powerful tool, not only streamlining payment processes but also fostering trust and collaboration between companies and their vendors. Simplifying Payments with Digital Disbursements The manual payment process is often riddled with inefficienciesdelays, errors, and high processing costs can create friction in vendor rel
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Tyler Phillips, Principal PM of AI at Apollo.io, explains how their latest AI power-ups transform outbound sales. The post What To Expect From Apollo Next with Tyler Phillips appeared first on Predictable Revenue.
Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches.
Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Software Earnings Kick Off Software earnings season is in full swing, and so far the results have been uninspiring… Q4 earnings are great because companies for the first time guide for the next full year (and then every quarter they update the full year guidance).
Cart abandonment is a significant challenge for online businesses, with many potential customers leaving their carts without completing their purchases. Fortunately, FastSpring offers tools and integrations to help you track and recover abandoned carts, ultimately boosting your conversion rates. Below is a step-by-step guide to using FastSpring to address cart abandonment effectively.
When and how to launch sales and marketing is a tough topic for most startup founders. It often means investing a lot of time and money without certainty that it will pay off. But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between … When and how to launch sales and marketing is a tough topic for most startup founders.
By Kegham Khrigian The New Standard for Subscription Renewals: Intelligent, Automated, and Scalable For subscription businesses, renewals are the foundation of predictable revenue and long-term growth. Yet, many companies still rely on outdated, manual processes that create inefficiencies, revenue leakage, and higher churn rates. Subscription models thrive on automation, accuracy, and data-driven decision-making and renewals should be no different.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What does it take to build and scale a vertical SaaS giant over two decades? According to Tooey Courtemanche, CEO and Founder of Procore, its about focus, perseverance, and a relentless commitment to customer success. In a recent conversation with SaaStr CEO and Founder Jason Lemkin, Tooey shared insights into his 23-year journey as CEO of Procore , the leading SaaS platform for construction management.
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.
For years, B2B technology companies have leveraged partners to drive customer acquisition and product implementation. However, in todays recurring revenue economy, the role of partners must evolve. Partners are no longer just sales and implementation allies; they are a critical force in ensuring customer retention and expansion through value realization.
By Inga Broerman How High-Performing Subscription Businesses Maximize NRR For subscription-based businesses, Net Revenue Retention (NRR) is the ultimate measure of growth and sustainability. Unlike simple revenue metrics, NRR tells you how well your business is retaining and expanding revenue from existing customers a critical factor in long-term success.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies. Wyatt’s journey is uniquely suited to leading product at a construction technology company.
AI automates research, personalizes at scale, and speeds up testing. But relevance, clarity, and human connection still drive results. The post Writing Sales Emails in the AI Era appeared first on Predictable Revenue.
For pre-seed to Series B founders, navigating GTM strategy, marketing, and positioning can be challenging. When should you hire your first marketing leader? How do you scale GTM efficiently? When is the right time to invest in branding? To help founders tackle these challenges, Theory Ventures is hosting exclusive 1:1 Office Hours with Kady Srinivasan , former CMO at Lightspeed Commerce and GTM leader at Dropbox and Klaviyo.
Did you know that the total value of losses due to fraudulent card payments worldwide – including both credit and debit cards – is expected to reach $43 billion by 2028? Thats an astronomical number, and businesses accepting card payments must take security seriously to avoid falling victim to fraud. If your SaaS company handles payment card data , understanding and implementing PCI DSS controls is essential – not just for compliance but for protecting your customers, reputatio
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Every great hire starts before their first day And often even during the interview process — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 12, 2025 #1. The Best VPs Start Before They Start The best sales leaders start reaching out to a few great customers they already know. The best marketers are already building out a spreadsheet to increase pipeline and show it to you for feedback.
Learn what revenue forecasting is and why it's crucial. Here's a guide for building accurate forecasts for better financial planning. The post What Is Revenue Forecasting and How Can You Use it? appeared first on Predictable Revenue.
What is the impact of AI across different levels of seniority? Over the weekend, I read Sergey Tselovalnikov’s post on AI Impact Curves. The software engineering curve reveals an intriguing pattern. Junior engineers experience both benefits and risks from AI. Staff+ engineers also gain tremendous leverage at the senior end of the curve. However, mid-level engineers see more modest impacts, primarily because they are proficient with their codebases and can write effective code adeptly.
Want to get the most bang for your software buck? It’s all about smart vendor management basically, teaming up with your software providers so everyone wins. With software spending to continue to grow at a CAGR of 13.5% in the next five years , its more important than ever to get a handle on your tech stack. Think of vendor management as a partnership with the companies you get your software from.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
The next evolution of AI in SaaS isn’t about better models – it’s about context and action. Here’s what Brandon Fu (CEO, Paragon) and Ethan Lee (Director of Product) shared at SaaStr AI Day about what’s actually working: 1. Why LLM Wrappers Failed – And What Works Instead The first wave of AI products were mostly “LLM wrappers” – simple chatbots built on top of models like GPT.
You log into your dashboard, check your DAU/MAU ratio, and see an upward trend. Great news, right? More product engagement means a stickier product. Not necessarily. Think about Duolingos streak feature users log in daily, but are they actually engaged or just avoiding losing their streak? Or Slack do teams use it because its essential or just because its always open?
While ISO 27001 certification is undeniably valuable, understanding its associated costs is crucial for budgeting and decision-making. But before we explore these expenses and provide insights on navigating them effectively, let’s dip our toes into ISO 27001 and what it entails. What is ISO 27001? There are three main things you need to know when it comes to ISO 27001.
By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage. Instead of treating renewals as a strategic driver of growth , companies often focus almost exclusively on customer acquisition , assuming that renewals will happen automatically.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
We have a HUGE announcement that we can’t keep secret any longer. This year, we’re partnering with Mayfield AI to bring you the AI Demo Stage and Pitch Competition to SaaStr Annual 2025: May 13-15 in the SF Bay Area. You could win $500K – $5M in funding from Mayfield AI Garage!! That’s right. This is epic opportunity to showcase your AI Startup.
In the race for product-led growth, your product teams are probably drowning in data they can’t effectively use. Consider this: When your product manager spots a concerning drop in feature adoption, your customer success team might be simultaneously celebrating high engagement scores simply because they’re looking at different data sets.
Data has always driven risk calculation, with institutions relying on figures to identify the probability of market downturns or unexpected price fluctuations. However, the rapid acceleration of modern technology has drastically changed how this data is presented and interpreted. Real-time financial charts are now indispensable tools that offer clarity, immediacy, and actionable.
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