Predictable Revenue
OCTOBER 12, 2023
Collin Stewart sat down with John Eitel, Chief Sales Officer at Demandbase to navigate the complex terrain of entering a new market. The post Scaling the Unscalable with John Eitel appeared first on Predictable Revenue.
TechEmpower SaaS
OCTOBER 9, 2023
Artificial Intelligence (AI), and particularly Large Language Models (LLMs), have significantly transformed the search engine as we’ve known it. This presents businesses with an opportunity to enhance their search functionalities for both internal and external users. With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day.
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SaaStr
OCTOBER 11, 2023
Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong? We’ve all been there. The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. That never really works, absent extreme luck: No one has ever heard of you; You don’t yet know how to describe your value proposition compellingly in 1 line properly; and You likely are in a crowded space and there are already other solutions people
Tom Tunguz
OCTOBER 11, 2023
Last week, Office Hours hosted Oliver Jay, former CRO at Asana to talk about Avoiding the PLG Trap. More than 900 people registered for the event. The full recording is here or embedded below on the web. Oliver shared some trenchant insights about his experience leading the GTM teams to success. These are three of the lessons that stood out to me espcially managing the transition from product to sales-led growth (PLG -> SLG).
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Buffer Resources
OCTOBER 11, 2023
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Andreessen Horowitz
OCTOBER 10, 2023
The holy grail of company building is finding product-market fit. But what most people don’t tell you is that once you’ve found it, product-market fit brings its own set of challenges, particularly when it comes to scaling rapidly and hiring the right executives at the right time. Drawing from their extensive experiences, a16z cofounder Ben Horowitz and Databricks cofounder and CEO Ali Ghodsi sit down to talk about the hardest things about executive hiring and firing, and what is at stake.
User Pilot
OCTOBER 12, 2023
Product analytics are crucial for understanding user behavior, conducting conversion optimization, and improving the customer experience. A/B testing tools take that to the next level by letting you test two versions of a product flow, web page, or landing page, then see how the different versions perform. In this guide, we’ll go over the must-have features any A/B testing tool should have and walk you through 14 tools that can improve test performance in any use case!
TurnKey Labs
OCTOBER 12, 2023
TechOps, short for Technology Operations, is a pivotal force in the contemporary tech ecosystem. It serves as the linchpin that unites the worlds of development and operations, forming a dynamic bridge that facilitates seamless collaboration. In this article, we delve into the essence of TechOps, dissecting its crucial role in today’s technology landscape.
Sparktoro
OCTOBER 10, 2023
Content marketing, social media, events, PR, and marketing through sources-of-influence have consistently produced remarkable results for the companies I’ve run, and yet, most big businesses invest 1/1,000th the effort and dollars in these tactics that they do in digital advertising. Why? Measurability and scalability. Let’s dig into this challenge (and how you can invest better) with this week’s 5-Minute Whiteboard.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
OCTOBER 9, 2023
So a question for the ages of marketers — is a bigger booth worth it? I had my doubts after 9 years of SaaStr Annuals. I assumed they’d all perform kind of the same. But, I was wrong. The data: Qualified Leads this year ranged from 95 at lowest-yielding of almost 200 sponsors, to 1597 at the top — a wide range But on average, each Gold got 207 Qualified Leads Next up?
The Daily Egg
OCTOBER 9, 2023
Whether you’re a designer busy creating work presentations or you’re crafting sleek websites and mobile apps, you understand the importance of icons. The post Flaticon Review appeared first on The Daily Egg.
Clouded Judgement
OCTOBER 13, 2023
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now August Inflation Update We got August inflation this week, here’s where it came in: Headline CPI 3.7% YoY vs +3.6% consensus and +3.7% YoY in Aug Core CPI 4.1% YoY vs +4.1% consensus and +4.3% in Aug Morgan Stanley CIO Survey Morgan Stanley came out with their quarterly CIO survey, and I wanted to highlight some points they made.
FastSpring
OCTOBER 12, 2023
Dave Gowans loves that testing allows opinions and preconceptions about conversion to be set aside in favor of numbers and measurability. And what is one of the key conversion factors he uses those numbers to measure? Love. As wild as that sounds, it makes perfect sense. Dave, Founder and Director of Conversion at conversion optimization agency Browser to Buyer , explains that there are two fundamentals underlying the research his agency does for clients: barriers and motivators.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
OCTOBER 10, 2023
So according to Pitchbook, which collects a massive amount of VC data, VC funds themselves hit a 10+ year low in paper returns this past quarter. In fact, returns plummeted to -20% (!) Yes, that’s as bad as it sounds. And this is a big deal, because VC’s own investors, “Limited Partners” or LPs, are under pressure here as a result.
The Daily Egg
OCTOBER 9, 2023
Website owners have an option: create AI content, or employ human writers and editors. Although the idea of taking advantage of artificial. The post AIContentfy Review appeared first on The Daily Egg.
Buffer Resources
OCTOBER 9, 2023
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm ), focus on what you can – your own results. And how do you find these results?
Andreessen Horowitz
OCTOBER 13, 2023
If one thing is certain about generative AI, it’s that no one knows exactly how it will play out from a product or user experience perspective. Which interfaces will win out? Which tasks will be augmented by large language models (LLMs), and which ones will be completely upended by them? How will creative AI models change our expectations of what we can do with computers?
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
OCTOBER 13, 2023
How do you build a successful, high-growth company that is also profitable? Expensify’s COO, Anu Muralidharan, debunks the fallacy that profitability comes at the expense of growth. Expensify is a cash-positive business and has been for five years now. Anu has spent a few years pitching Expensify and explaining its performance to investors and is often met with curious stares before someone asks, “Why would you want to be cash-positive?
The Daily Egg
OCTOBER 10, 2023
Simply starting a website, posting some content, and hoping for the best—that’s far from the best strategy. You need a high-quality SEO. The post Seobility Review appeared first on The Daily Egg.
Buffer Resources
OCTOBER 12, 2023
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
FastSpring
OCTOBER 13, 2023
If you’re currently using 2Checkout or Stripe to sell digital goods or SaaS but are considering switching — to the other, or to other options such as FastSpring — you may be wondering whether there are substantial differences between the platforms and their services. In fact, there are some major differences when comparing 2Checkout vs. Stripe vs. FastSpring.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
OCTOBER 11, 2023
So times are still challenging for some, but the effects aren’t even. One SaaS leader that’s accelerating again is Shopify. At an almost $7 Billion run-rate — they’re still growing a stunning 31% on a constant-currency basis. And that’s huge acceleration from the post-Covid slowdown, when Shopify went from a crazy Covid-boosted 100% growth, to a low-teens growth rate as it crossed $5 Billion run rate.
Andreessen Horowitz
OCTOBER 11, 2023
At a16z Bio + Health, we are constantly looking to expand our expertise and partnerships in service of our mission to support founders pioneering transformative healthcare solutions. With the rapid pace of innovation in AI and other enabling technologies, it is crucial that we have leaders on our team with deep knowledge of how these tools can be applied to drive meaningful change.
Sales Hacker
OCTOBER 10, 2023
We have a special episode this week, a community mashup with the best community leaders in the game! Pavilion ‘s SVP of Marketing, Kathleen Booth , The founder of Salesforce ‘s Trailblazer’s Community, Erica Kuhl , and The Former Director of Community for Salesforce’s Trailblazer Community as well as The Former Head of Global Community at Atlassian , Holly Firestone.
Kellblog
OCTOBER 13, 2023
I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months ( strategic at SaaStr Annual and tactical at SaaS Metrics Palooza ) — and that’s not to mention starting the SaaS Talk podcast with my “metrics brother” Ray Rike. So I thought I’d take a moment, switch gears, and go back to my roots by talking not just about marketing, but product marketing at the upcoming SaaStock conference in Dublin.
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Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
OCTOBER 10, 2023
Dear SaaStr: What’s The Best Way to Get Traction After We Have A Few Paying Customers? Answer: try everything that just might work, even a little bit. Then: double down on anything that works even a little. That may sound obvious, but what I mean is, most start-ups scale roughly the same way after $1m-$2m in ARR or so, at a given price point. But they often get to $1m ARR different ways, and especially to the first $100k in ARR.
Andreessen Horowitz
OCTOBER 12, 2023
What do enterprise buyers in healthcare care about most when evaluating AI products? To answer that question, we interviewed leaders from many of the largest healthcare providers and insurers across the country. In Part A , we outlined the paths to generating unique value for the healthcare system and patients. Now, in Part B, we cover capturing and defending some portion of the value you generate.
Sales Hacker
OCTOBER 13, 2023
We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Tons of great information, which we’re distilling for you – let’s get into it. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work.
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