Sat.Jan 13, 2024 - Fri.Jan 19, 2024

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Venture Backed or Bootstrapped? There’s a Third Way. Just Raise One Round.

SaaStr

There’s so much debate on social media and elsewhere on bootstrapped vs VC. Bootstrapped you maintain control, and the unit economics. But many see it as so much harder. And it’s almost always longer. VC can let you go faster, but it can become an addiction. And the dilution all-in generally ends up being 60%-70% by the time you approach an IPO.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

B2B 134
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How Does User Onboarding Improve Customer Lifetime Value?

Inturact

For businesses it's important to not only attract customers but to retain them for as long as possible. The golden key to unlocking this long-term relationship? — A stellar user onboarding experience.

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Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

The Moz Blog

Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.

Business 133
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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A Framework for Developing Cultural Values

Casey Accidental

Every startup talks about their cultural values, but very few live them in a way that better allows them to win. Most are too vanilla and therefore forgotten by the team over time. There is a difference between cultural values, where companies say how they intend to operate on a spectrum compared to other companies, and principles that should apply to all companies trying to become great.

More Trending

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Streamlining Subscription Renewals with a Robust Billing Platform

Blulogix

Streamlining Subscription Renewals with a Robust Billing Platform By BluLogix Team Subscription renewals stand as a critical pillar in the structure of any subscription-based business, playing a significant role in both customer retention and as a potential point of revenue loss if not managed effectively. They are not just vital for keeping existing customers onboard but also present opportunities to enhance revenue and customer satisfaction.

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5 Key Strategies for Using CRM in Marketing Campaigns

Nimble - Sales

In today’s digitally-driven marketing landscape, Customer Relationship Management (CRM) systems have emerged as pivotal tools for fostering customer relationships and driving business growth. With CRM software shown to increase sales by up to 29% and boost sales team productivity by 34%, it’s clear that effective CRM implementation can significantly enhance marketing efforts.

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Behind Every Customer Success, There’s Ops: The Untold Story!

SmartKarrot

Greetings, esteemed readers! As a seasoned professional with a background spanning various industries, I’ve witnessed the transformative power of operational efficiency, especially in the realm of software and technology. Today, I’m thrilled to shed light on a crucial but often overlooked aspect of customer success – the role of operations.

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15 UX Design Books to Help Create User-Centric Products

User Pilot

Looking for UX design books that offer practical wisdom and show you how to get better? Whether you're a complete novice out for beginner lessons or a veteran in search of expert-level knowledge, you'll find the right books for you. We covered: A general overview of the books. How each book improves your UX design skills. Author information and where to get the books TL;DR Beginner-friendly books to learn the UX design process and boost your creative confidence: UX for Beginners: A Cra

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Gartner: 2024 Will be Tougher Than We Thought, But We’ll Still Cross $1 Trillion in Software Spend

SaaStr

So Gartner is cutting back its growth projections for this year a bit. It was previously projecting a 13.8% spend in software spend in 2024 to over $1 Trillion. It’s now cutting that back a bit to 12.7% growth in 2024, basically flat with 2023. But that’s still a lot of growth. To over $1 Trillion in software spend worldwide — for the first time ever.

Software 332
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Squaretalk Review

The Daily Egg

Squaretalk offers a budget-friendly, adaptable, and intuitive cloud communication platform to enhance your sales and support teams’ performance and productivity. Its vast. The post Squaretalk Review appeared first on The Daily Egg.

Cloud 289
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Open Source Models : What Can We Determine from Download Patterns?

Tom Tunguz

Open source models have become a critical part of the AI landscape. I was curious about the trends in the open source ecosystem, so I analyzed HuggingFace data on the top 300 open source models, both by overall usage & also the top of the trending list. Open source models are governed by open source licenses. Similar to regular open source software, Apache & MIT dominate the licenses by model count. 76% of the top models choose one of these licenses.

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Clouded Judgement 1.19.24 - The Bar for Going Public

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Bar For Going Public There’s a lot of talk recently about “are IPO markets open” or “what scale do I need to get public.” If we look historically at the period from 2015-2020 (ignoring 2021 IPOs) the rough medians were ~$200m ARR (minimum was $100m ARR), 50% YoY growth, and >120% net retention.

Cloud 184
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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5 Interesting Learnings from SmartSheet at $1 Billion in ARR

SaaStr

So there’s a quiet leader in the work management space that’s quietly … blowing the doors off. Everyone knows Atlassian, Asana, Notion, probably Monday. But Smartsheet? You should know them. They’re at $1 Billion in ARR now, growing an impressive 23%. That’s behind Monday, but growing faster than Asana or Atlassian. 5 Interesting Learnings: #1.

Airlines 304
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The Complete Call Center Fraud Prevention Checklist

The Daily Egg

Call centers are all about speed, but in the race to be as helpful and efficient as possible, many companies might be. The post The Complete Call Center Fraud Prevention Checklist appeared first on The Daily Egg.

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The Class Missing from Business School

Tom Tunguz

I remember my graduate classes well : marketing , operations research, statistics, macroeconomics, strategy, & negotiation. But having worked for about twenty years, there’s a class missing from business school for a skill used as frequently as public speaking & negotiation : Delegation. After starting in the working world, at some point we start managing others.

Business 180
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What to Do With Aging Local Business Content: Review, Update, and Re-promote!

The Moz Blog

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

Business 136
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Don’t Be a “Woe is Me” Founder. That’s Always a Recipe for Failure.

SaaStr

This is the time of year when I have a few “Woe is Me” conversations with founders: “It’s so hard” “It’s not our fault” “Well, we’ll try” “No one wants our product” There’s always some truth in this, especially how hard it is. Every founder that is successful knows how hard it is.

Startup 301
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Toll Fraud is Costly Nightmare That’s 100% Preventable

The Daily Egg

Toll fraud happens when scammers illegally access a company’s phone system to call high-cost, premium-rate numbers. It is a serious issue in. The post Toll Fraud is Costly Nightmare That’s 100% Preventable appeared first on The Daily Egg.

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5 Payment Processing Strategies for Software as a Service (SaaS)

USIO

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies. This stability is appealing to investors and allows businesses to plan and allocate resources more effectively.

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Common Analytics Assumptions — Whiteboard Friday

The Moz Blog

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.

Marketing 134
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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You Won’t Know Most of Your 10x Hires Are That Good on Day 1

SaaStr

So Auren Hoffman did a SaaStr workshop a few years back that was one of my favorites, I’ve embedded it below. He made many great leadership points, but one in particular rattles around my head a lot and I think deserves its own post: You usually won’t know if you’ve made a 10x hire … when you make the hire. They more often rise up. I’ve never seen a bad or mediocre hire become a great hire either But … as @auren said at a SaaStr session a few years back — most of his 10x hires he didn’t know we

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7 Perfect Places For Visual IVR (+3 Where It’s Excessive)

The Daily Egg

As more and more companies are building their call center operations around VoIP and IVR technology, many are now adding visual IVR. The post 7 Perfect Places For Visual IVR (+3 Where It’s Excessive) appeared first on The Daily Egg.

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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Resources

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man

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How to Maximize Brand Visibility With Employee-Generated Content

The Moz Blog

Discover the power of employee-generated content and how to harness it to boost your brand visibility.

Branding 132
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Dear SaaStr: What’s The Lamest Thing You See Sales Reps Do To Close a Deal?

SaaStr

Dear SaaStr: What’s The Lamest Thing You See Sales Reps Do To Close a Deal? The “lamest” is Fake FUD. But the thing is, it works. Up to a point. What is Fake FUD? FUD is Fear, Uncertainty and Doubt that isn’t true: “They just lost Google as an anchor customer” “We just beat them out for Facebook” “Their mobile product crashes all the time” “They had a huge security breach” “They were down for an entire day last month” “They are running out of money and couldn’t raise a Series B” “The

Sales 295
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Printful Review

The Daily Egg

Printful is a popular print-on-demand company that’s been helping entrepreneurs and businesses bring their designs to life since 2013. The company model. The post Printful Review appeared first on The Daily Egg.

Business 173
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Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer Resources

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.