Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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Never Have a Tough Conversation Over Email. And A Few Other Unforced Management Errors.

SaaStr

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

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Are Full-Stack Developers a Dying Breed?

TurnKey Labs

If you open any tech job board, you will see dozens of companies looking for full-stack developers. You read that a full-stack engineer is expected to be a master of front-end, back-end, and databases, able to deliver fully-fledged software themselves.

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Dissecting Delegation: Diving Deep on The Missing B-School Class

Tom Tunguz

Last Friday’s post about delegation called The Class Missing from Business School, spurred a deluge of great advice from readers. There was a recurring theme when delegating: Identify the time-consuming & repetitive tasks by coloring or labelling your calendar, or calculating at the end of the week or month. Record a video/Loom/Scribe* detailing the process.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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An SDRs Guide to the Health Tech Industry

Predictable Revenue

Each day as a BDR in Sequencing is a new chance to connect, make a difference, and be part of something that truly matters. The post An SDRs Guide to the Health Tech Industry appeared first on Predictable Revenue.

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The Present and Future of Link Building OKRs: What Success Looks Like

The Moz Blog

Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals.

Strategy 139
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2024 Expectations: The forefront of the next generation of customer success

Totango

This year, the customer success (CS) industry faces a critical choice — either assume the role of strategic growth driver by adopting revenue goals for the business, providing greater accountability to customers, and forming tighter cross-functional alignment with partners—or stick to the status quo, maintaining business as usual and leaving untapped potential on the table.

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The Evolving Landscape of Subscription Cancellations

Chargebee

In an age where consumer protection is paramount, the Federal Trade Commission’s (FTC)proposed “click to cancel” provision marks a significant shift in the subscription business landscape. Designed to make subscription cancellations as straightforward as signing up, this new regulation brings both challenges and opportunities for businesses. Chargebee Retention emerges as a key player in helping businesses navigate these changes while enhancing customer experience and ensuring compliance.

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How Long Does It Take to Close an “Average” Deal in SaaS? 43 Days Per Vendr

SaaStr

So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. One metric I wanted to highlight. And look, average sales cycles are almost meaningless. Bigger deals take longer. Small deals can close in one call. Some leads are warmer than others. More here. But still … across all the SaaS vendors that Vendr tracks, how long do deals take to close?

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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AI Drove the Largest New Bookings of Any New Product

Tom Tunguz

ServiceNow, a $150b market cap company, made this statement yesterday in their earnings call : “In Q4, our gen AI products drove the largest net new ACV contribution for our first full quarter of any of our new product family releases ever, including our original Pro SKU.” That’s pretty sensational for a company with 3 massive business lines & enough acronyms to fill a dictionary : “With technology, customer and creator, we now have 3 workflow businesses over $1 billi

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Clouded Judgement 1.26.24 - Q4 Earnings Season Kicks Off

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now ServiceNow Kicks Off Q4 Earnings Season ServiceNow kicked off Q4 earnings season on Wednesday (they are almost always the first software company to report), and I thought I’d dig in to see if they left any clues for what we should expect for the broader software market.

Cloud 167
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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. And at a company like Sideways 6 — whose product is an idea management software to help organizations engage people and foster innovation — that emphasis on collaboration gets even louder. Jake, Head of Customer Success for Sideways 6, explains that the current trend is to measure their success through the customer’s success, with CS be

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Why 2024 May Be Tougher on Venture Capital Than 2023

SaaStr

I thought this year would be better for venture: – Folks internalized markdowns, write-offs – Ready to get back to business – Most top VCs have fresh funds to invest But: – The "AI Chase" burning up tons of energy – Unicorns not fully written down – Top investments still… — Jason ✨Be Kind✨ Lemkin  ??

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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5th Grade Outlining in Mrs. L's Class : Metawriting before the Age of AI

Tom Tunguz

When I sat down to write this post, I wrote : Write an introductory paragraph telling a story about when I was in grade school, my 5th grade teacher, Mrs. L, insisted on the class outlining their paper. Write a paragraph about how we all wish we would outline, & there are frameworks like Situation, Complication, Question, & Answer that achieve this goal.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.

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8 Retention Strategies to Keep Your Best SEO Talent From Fleeing

The Moz Blog

Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.

Strategy 139
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3 Big Changes in Running SaaS Companies in 2024

SaaStr

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? A few I’m watching: #1. The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. More startups benefit as the dilution ends up far less, a la Klaviyo, or The Trade Desk, etc.

SaaS 297
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Advantages vs Disadvantages of Integrated Payments

USIO

Advantages of Integrated Payments: Efficiency and Convenience: Integrated payments streamline transactions, reducing manual efforts and providing convenience for both businesses and customers. Enhanced Customer Experience: Customers enjoy a smoother experience as integrated payments eliminate the need for redirection to external gateways. Real-time Reporting and Analytics: Integrated systems offer real-time data on transactions, sales trends, and customer behavior, aiding better decision-making.

Payments 130
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.

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Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

The Moz Blog

The intertwining of PR and SEO is not groundbreaking news; it's an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.

Strategy 139
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My Best Advice for 2024: Work Harder

SaaStr

So at least in my experience and orbit, folks in tech have gotten progressively less satisfied and more unhappy the past 18 months or so. It’s not layoffs. Those folks have a reason to be upset, but there really haven’t been many in my ecosystem. And I’m excluding them. It’s not comp. While many in sales have seen comp declines, overall comp has held up outside of sales, and even in sales many are still paid quite well.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Benefits of Integrated Payments with Usio

USIO

Integrated payments are gaining popularity among businesses as they enable seamless transactions and streamlined processes. A 2022 study by the National Retail Federation revealed that 63% of customers prefer integrated payments like Apple Pay and Google Pay. Moreover, with the global ecommerce market projected to reach $8.3 trillion by 2025, businesses are increasingly adopting integrated payment solutions.

Payments 130
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How to Create a Swipe File for Your Social Media Ideas

Buffer Resources

What do you do when faced with an empty page?  Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.

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What Belongs on Your Local Business' About Page?

The Moz Blog

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.

Business 139
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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

So sometimes steady and even is the right path. SproutSocial is one of those. Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. That’s compounded to $360m in ARR today, and a market cap of $3.4 Billion, so about 9x ARR. Far better than the average public SaaS company.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Collin Stewart’s Favorite Things From 2023

Predictable Revenue

Collin's top tool picks from 2023 are the essential tools that made a mark: Apollo, Clay, Chat GPT, and Orum. The post Collin Stewart’s Favorite Things From 2023 appeared first on Predictable Revenue.

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How to Create a Swipe File for Your Social Media Ideas

Buffer Resources

What do you do when faced with an empty page?  Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.

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What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday

The Moz Blog

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.