Sat.Feb 22, 2020 - Fri.Feb 28, 2020

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5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. . That makes sales tax compliance easy to ignore… until it becomes a problem. . This post will walk you through what SaaS companies need to know about sales tax compliance, how to know when and from which customers you should collect sales tax, and best of all, how to automate sales tax so you can check “Do something about sales

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The Strategic Importance of Competition

Tom Tunguz

When I started in venture capital, one of the questions I learned to ask very early on was competition. Founders would often reply that competition validates the opportunity. At the time, I thought it was a canned response, a clever parry, to avoid answering the question directly. I’ve since realized I was wrong. Let’s say you’re creating a category.

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Transforming Teams to Lead with SaaS: Insights from Gartner

BetterCloud

Many of the existing ways of managing IT are no longer applicable to environments dominated by SaaS. Gartner analysts Manjunath Bhat and Roger Williams recently released a new report describing how Infrastructure and Operations (I&O) leaders must transform the roles and skills of IT teams as they shift to SaaS. We found that Gartner’s insights validate many of the components of BetterCloud’s SaaSOps framework.

Scale 64
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6 Powerful Follow Up Emails to Transform Your Free Trial Conversion Rates

Cobloom

Most free trial users never become customers. In fact, the average SaaS company sees an end-to-end conversion rate (from visitor to paying, retained customer) of between 0.6 and 1.2%. Thankfully, it isn't all doom-and-gloom. We've already covered a dozen strategies for improving your customer onboarding process , and in the case of many free trial users, a simple, well-timed follow up email is enough to nudge them towards customer status.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Get Started With SEO for SaaS

Sujan Patel

I’ll be straight with you. SEO for SaaS isn’t that different than SEO for other companies — it’s not as if Google changes the rules based on the type of business you run. That said, I see a lot of SaaS founders out there who are brilliant developers or innovators, but who don’t have the […]. The post How to Get Started With SEO for SaaS appeared first on Sujan Patel.

SaaS 95

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?? How “firing” the wrong customers allowed me to generate 2.5X revenue from the right ones

Chart Mogul

Reilly Chase knew that raising prices would not sit well with all of his customers. But he also realized he had to focus on the best ones if his business was to continue developing. I’m the founder of HostiFi. We’re a managed cloud hosting provider for Ubiquiti UniFi and UNMS servers. The majority of our customers are IT/MSP service providers and WISP operators.

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Two approaches to marketing messaging at odds

SaaStr

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? The benefits of both approaches are clear. We’re all human, so if brands can tap into a higher, more emotional meaning for us, we reward that with loyalty.

Marketing 305
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Want to Drive Revenue Growth? 5 Behaviors to Develop in Your Reps

Sales Hacker

As a sales manager, your job is to drive growth. The best way to do that is to develop the right behaviors in your sales reps. In other words, you can’t just be a sales manager. You have to be a sales LEADER. How do you do that? There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team.

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Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders

Predictable Revenue

People leave managers, not jobs. So how do you avoid being that manager? Learn how good leaders keep top talent engaged and inspired. The post Leading from the front: How Zendesk’s Jamie Buss trains and transforms leaders appeared first on Predictable Revenue.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Create a Strong Customer Engagement Strategy

Totango

We all want to believe that we have a strong relationship with our customers. However, the truth is that we’re only as important to them as the value we offer their businesses. The digitization of business has created a customer-centric economy, and people switch services until they find the solution that suits them. So when you get the customer’s attention, you have to maximize every conversation and engagement to prove you are the right partner to nurture their long-term growth.

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The Great CEO Within

Tom Tunguz

If you’re looking for a primer on many of the responsibilities of being a startup CEO, read The Great CEO Within. Matt Mochary wrote the book. He founded a company which he sold to MCI and now coaches startup CEOs, amongst other philanthropic efforts. The best part of this book is that it combines descriptions of the key jobs to be done and the frameworks to accomplish them.

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Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)

The Daily Egg

We share the 3-step process for the website usability testing we recommend to our customers, plus the tools to pull actionable insights out of the process. The post Comprehensive Guide to Website Usability Testing (With Tools and Software to Help) appeared first on The Daily Egg.

Software 357
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How Question-Selling Can Triple the Value of Your Service

Predictable Revenue

In sales, the common misconception is that by saying the right thing you’ll win the deal. But what we started to realize after introducing Question-Based Selling (QBS) to our sales organization is that it’s impossible to know what to say without understanding the person and/or organization we were selling to. The post How Question-Selling Can Triple the Value of Your Service appeared first on Predictable Revenue.

Revenue 312
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How do you pull your SaaS competitor’s customers to your SaaS instead?

SaaStr

Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are. They avoid the same tradeshows. They don’t sponsor the same newsletters and services. They try to stake out their own marketing white space. While that’s a good idea, you also want to be exactly where your competitors are.

SaaS 298
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Why Your Startup's Org Chart is Limiting Your Growth

Tom Tunguz

This is the theoretically ideal organizational chart of a startup. There’s a CEO at the top in red, VPs in orange, senior contributors in dark gray, team leads in green, and junior individual contributors in light gray. This is the org chart of the typical startup. It’s a very different in reality. The departments are lopsided and scraggly.

Startup 312
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The evolution of support starts now – with our new Resolution Bot

Intercom, Inc.

Today we’re introducing Resolution Bot – the next generation of Answer Bot, our intelligent support chatbot that automatically answers customer questions. We believe automation will transform the way that businesses support their customers. Bots are already enabling customer support teams to scale personalized experiences without added headcount. But until now, support bots have stopped short of fully resolving customer issues.

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

Neil Patel

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

Mobile 145
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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To Have Great Support — All Of It Has to Be Great

SaaStr

The other day I had a whiplash moment as a customer of a Unicorn SaaS company. I had a large problem with a piece of software with a lot of integrations in it, and it really wasn’t clear whose problem it was. But one of the vendors stepped up and said they’d solve the problem. They worked over the weekend and fixed it! Beyond above and beyond.

Scale 275
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How to Create Landing Page Variants & Optimize with AI

Unbounce

You’ve built the perfect landing page. Your headline is simultaneously descriptive and urgent. You’ve got a hero image of someone holding your product, weeping with joy. Your explainer video becomes a surprise hit at Cannes (though it’s controversially snubbed by the Academy). Your testimonials include Beyoncé and Tom Hanks, and you have to shrink the New York Times just to fit Disney into your “as seen in” logo spread.

AI Search 145
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Three Questions for Fintech Product Managers

Andreessen Horowitz

One of the first challenges I faced when I joined Credit Karma’s product team four years ago was adapting my more generalized product management experience to the specificity of fintech and financial services. In that first year, I learned (sometimes … The post Three Questions for Fintech Product Managers appeared first on Andreessen Horowitz.

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Intercom’s Fergal Reid and Ciaran Lee on the making of Resolution Bot

Intercom, Inc.

?. Anyone who’s tangled with customer support knows: getting an answer to your question is one thing, but actually landing on a useful resolution to your problem can be another. Two years ago, we introduced Answer Bot to address our customers’ most important questions. It did a terrific job, but we knew we could do even better. This week, we’re proud to unveil its successor: Resolution Bot , Intercom’s upgraded support chatbot that scales your team by answering 33% of common questions.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)

SaaStr

Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more content like this? Join us at SaaStr Annual 2020. Kathy Lord | SVP @ Sage People. FULL TRANSCRIPT BELOW.

Scale 241
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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software.

Scale 136
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Reading Between the Lines: SEC, Telegram, and Rule 144

Andreessen Horowitz

Many in the crypto community and beyond have been closely watching the SEC’s case against Telegram as another regulatory test for the fast-growing space. In a complaint filed in October 2019 in federal court, the SEC alleged that the company’s … The post Reading Between the Lines: SEC, Telegram, and Rule 144 appeared first on Andreessen Horowitz.

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Use This LinkedIn Strategy to Build a Strong Digital Presence (7 Tips)

Sales Hacker

Social selling became a buzzword around 2014 in the sales industry, and it’s already becoming outdated and ineffective for teams that use LinkedIn as just another inbox. 91% of executives rate LinkedIn as their first choice for professionally relevant content, but the content they’re looking for isn’t in their inbox, it’s delivered straight to their feed.

Strategy 114
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Is 27 too late to start a SaaS business?

SaaStr

Q: Is 27 too late to start a SaaS business? Nah, it’s pretty young. In Aileen Lee ’s original post on Unicorns, she noted “the average age on our list of founders at founding is 34”. It’s possible that’s come down a bit, but probably not much. At SaaStr Annual, this year, we have 7,000 folks who say they are “founders”. The average age is about 37 : More here: Who’s Coming to the 2020 SaaStr Annual: Stage, Role, Countries, and More | SaaStr.

Business 238
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Measuring the Success of RevOps with Armando Biondi

ProfitWell

Episode five of RevOps and Hops is all about measuring the effectiveness of your RevOps strategy with Founder of Adespresso and MailUp , Armando Biondi. You can listen to episodes of RevOps and Hops on Apple Podcasts , Spotify , Google Podcasts , or wherever you get your podcasts. There's also a full video version below so you can pick and choose your own journey.

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Investing in Roblox

Andreessen Horowitz

Gaming has gone from a niche hobby to a massive global industry across all demographics and well beyond outdated, narrow stereotypes of “gamers”. In fact, games are not even just “games” any longer, but a form of entertainment — the … The post Investing in Roblox appeared first on Andreessen Horowitz.