Predictable Revenue
SEPTEMBER 2, 2020
Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch! The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue.
Totango
SEPTEMBER 1, 2020
To paraphrase the famous saying, there are only two things that are certain in business: churn and taxes. While it is impossible to completely avoid either, there is much you can do to limit the impact of both. And, in the case of churn at least, by learning from what you cannot avoid you can prevent yourself from suffering any loss that will do real harm.
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BetterCloud
SEPTEMBER 4, 2020
The time has come: Regular content scanning for sensitive data should be part of every data privacy and security compliance program. Confidential and personal identification data leaks happen more often than you think. It’s the email containing personal information that got sent to the wrong person. Or it’s a restaurant’s proprietary recipes stored in Box with public file sharing settings.
The Daily Egg
AUGUST 31, 2020
Managers waste over 140 hours a year manually creating schedules for their employees. Furthermore, manual scheduling errors can increase your turnover rate by as much as 174%. The good news is that’s not what your scheduling process has to look like. The best employee scheduling software helps you save time, minimize errors, and give your […].
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Tom Tunguz
AUGUST 30, 2020
How do you tell if your sales team and marketing team are working well together? There’s a simple diagnostic that I’ve come to use. Compare the slopes of marketing’s lead generation efforts to sales’ bookings trajectory. The marketing pipeline trend should be the pipeline for this quarter, pipeline that’s available to close (ATC).
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
SEPTEMBER 3, 2020
How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.
Intercom, Inc.
SEPTEMBER 3, 2020
At Intercom we believe great things can happen when you have a conversation. Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Then this podcast has the answers.
Tom Tunguz
AUGUST 31, 2020
On Tuesday, September 15th at 10 AM PT, Redpoint will welcome Kimbre Lancaster as the next co-host of Office Hours. Kimbre is the former Director of Global Events and Field Marketing at Gremlin where she managed the industry sponsorships program, Gremlin’s produced conferences (Chaos Conf, Failover Conf) and the new remote field program. Prior, she built and scaled the programs at both Split and Scalyr.
SaaStr
SEPTEMBER 2, 2020
Join the discussion on how business can be more than just about profit, it’s also about giving back in any and every way they can, especially in these challenging times of Covid-19. Amy Lesnick | CEO @ Pledge 1%. Yvonne Wassenaar | CEO @ Puppet. Sameer Dholakia | CEO @ SendGrid. Ajay Agarwal | Partner @ Bain Capital. Amy Lesnick: Welcome to Business as a Force for Good: COVID-19 and Beyond.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Predictable Revenue
SEPTEMBER 4, 2020
Accept the new normal, and keep your sales team calm and motivated during difficult times. The post How to Keep Your Sales Team Calm and Motivated During Difficult Times appeared first on Predictable Revenue.
Intercom, Inc.
SEPTEMBER 2, 2020
In the not-too-distant past, customer support was viewed as a cost center – a necessary, but non-profitable, part of a business. Today, more and more businesses are realizing the true bottom-line value that incredible customer service brings to a business – customer loyalty , retention, and advocacy to name but a few. In fact, customers don’t just seek out higher quality service – they’re willing to pay more for it.
Practical Advice on SaaS marketing
SEPTEMBER 1, 2020
One thing I’ve learned in talking with customers: People have a high threshold for pain. It’s really difficult to get them to move away from whatever system they’re using to handle some task in their organization – no matter how bad that system is - and adopt a new one. When I talk with customers that have recently purchased a new software-as-a-service (SaaS) solution for their organization, I always ask “What system did you have before, and why did you decide to change.
SaaStr
AUGUST 31, 2020
Why do venture capitalists invest in lots of companies even though 90% of them go bankrupt? Well, 90% of most venture-backed startups that don’t go bankrupt. They at least try to pick the best ones they can. That helps — a bit. But many still do. The “loss ratio” at early-stage VC firms is often around 40% by logo, and 20%-30% by dollars. In other words, 4/10 may go bankrupt or at least lose money … but since the winners tend to get more than the losers, in the end, maybe “only” 20%-30%
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
FastSpring
SEPTEMBER 2, 2020
When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. One of the most critical areas to get a grasp of, however, is how much a customer is worth to your business.
Neil Patel
SEPTEMBER 2, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well. But there’s good news.
Andreessen Horowitz
SEPTEMBER 1, 2020
Dungeons & Dragons , the granddaddy of all role-playing games, has never been more popular than it is today. Released in 1976 the tabletop fantasy game was unique for introducing user-generated storytelling. One person dubbed the Dungeon Master prepares and … The post The Digital Future of Tabletop Games appeared first on Andreessen Horowitz.
SaaStr
AUGUST 30, 2020
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. Why? It creates the least friction. And you want the least friction possible in sales when you are starting out. What is the Low End of Normal?
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Unbounce
SEPTEMBER 1, 2020
What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.
Neil Patel
SEPTEMBER 1, 2020
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was d
Andreessen Horowitz
AUGUST 30, 2020
[simplecast-embed error="Could not find episode"]. Okay, so we know community is important — whether for developer relations for your platform or just other types of communities — but how do we measure the success of community initiatives and even artifacts … The post a16z Podcast: Measuring & Managing Community Orgs, Developer Relations and Beyond appeared first on Andreessen Horowitz.
SaaStr
SEPTEMBER 4, 2020
Ep. 370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead. This episode is sponsored by Linode. SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Kellblog
SEPTEMBER 2, 2020
I just finished delivering my presentation at SaaStr Annual 2020, dubbed Churn Is Dead, Long Live Net Dollar Retention. The presentation is about understanding SaaS businesses: how to think about them, how to value them, how to use unit economics like CAC and churn to measure them, all with a particular focus on measuring the health of the annuity portion of a SaaS business, the installed base.
Neil Patel
SEPTEMBER 2, 2020
Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line.
Andreessen Horowitz
SEPTEMBER 2, 2020
This session was part of “Working with the Gaming Influencer Ecosystem,” an event hosted by a16z that explored the platforms, audience behaviors, creator dynamics, and best practices for partnering and collaborating with influencers. In this presentation, Seth Sivak , the … The post From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak appeared first on Andreessen Horowitz.
Chart Mogul
SEPTEMBER 3, 2020
Sales forecasting is challenging on its own and especially so when you have to combine it with a product-led motion. Derek Skaletsky has developed a framework to combine both sales-led and product-led efforts in a single forecast. Forecasting sales. This has been a challenge for companies since…well, since we started selling things. This was a challenge even when we companies operated with a traditional sales-led approach — when we had salespeople interacting with every customer and able to prov
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sujan Patel
AUGUST 31, 2020
The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I’ve been operating multiple SaaS companies – including Mailshake, Right Inbox, and Voila Norbert – throughout that period and, fortunately, I’ve learned a few things along the way. In particular, my experiences have taught me […]. The post 7 Lessons Learned From 5 Years Operating and Growing SaaS Companies appeared first on Sujan Patel.
Neil Patel
SEPTEMBER 4, 2020
According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity.
Sales Hacker
SEPTEMBER 4, 2020
Yeah, you read that title right. Only 48% of SDRs consistently reach their targets according to TOPO’s 2019 Sales Development Benchmark Report, 48%… that’s it. That means if you’re an SDR, there’s a 52% chance you’ll hit the phones hard, send tons of emails, and not even reach 90% quota. Couple that with an entry-level salary, and you’ll understand why most SDRs do everything they can to be promoted to AE or any position outside of sales.
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