Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup?

SaaStr

Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup? My Top 5: It will take you at least 24 months to really get anywhere. Everyone mentally budgets 10–12 months. It’s never enough. At least, not to get enough paying customers from Code Zero. A little more here: [link] A co-founder not equally committed will blow up on you, and best case, is a disaster you will have to clean up later.

Startup 313
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A Shift in LLM Marketing : The Rise of the B2B Model

Tom Tunguz

Snowflake announced Artic , their open 17b model. The LLM perfomance chart is replete with new offerings in just a few weeks. Overall knowledge performance is asymptoting as expected. It’s hard to discern the most recent dots. One thing stands out from the announcement - the positioning of the model. “The Best LLM for Enterprise AI” Snowflake focuses on the model’s enterprise performance : SQL generation, code completion, & logic.

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How to get in front of your audience before they’re ready to buy

Predictable Revenue

Joe Sullivan sheds light on balancing educational outreach with sales tactics and how to position your brand as a thought leader. The post How to get in front of your audience before they’re ready to buy appeared first on Predictable Revenue.

Education 130
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How to build a successful Embedded Payments strategy Part 4 | Episode 36

Payrix

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. As the last episode of a four-part series on the topic, Andy and Ian tackle how software companies can minimize attrition and why it’s important to the payments conversation. Did you miss Parts 1-3?

Payments 162
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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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Innovative Strategies: How These SaaS Turned Payments into Profit Centers

USIO

SaaS companies are continually seeking innovative strategies to not just maintain but amplify their growth trajectory and increase revenue. One pivotal yet often overlooked area is payments. Integrating efficient payment systems along with offering revenue share will significantly impact a SaaS company’s revenue streams and overall expansion. We’ll delve into how SaaS companies are leveraging Usio Integrated Payment Solutions to propel their growth and increase revenue.

More Trending

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

Through the integration, the companies aim to provide the best payment experience to Brazilian clients through local payments via the fast-growing and highly adopted Pix CURITIBA, Brazil, April 25, 2024 /PRNewswire/ — FastSpring , the leading merchant of record for global SaaS and software companies, and EBANX , a global technology company specializing in payments for rising markets, announce today a partnership to enhance users’ payment experience within FastSpring’s product s

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

User Pilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers.

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7 Ways SEO and Product Teams Can Collaborate to Ensure Success

The Moz Blog

Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.

Metrics 140
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Six Principles to Optimize Your Results and Your Career (Presentation Slides)

Kellblog

Just a quick post to share the slides of a presentation I recently gave on six principles that can help you optimize both your results and your career. The material, which should be familar to long-time Kellblog readers, is largely based on posts that I’ve written over the years and the last slide of the deck has links to specific posts. The six principles are: Answer the effing question (ATFQ).

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Thinking of Stepping Down as Founder-CEO? You Just Might Be Asked Back

SaaStr

So this is the time of the year when founders step down. Often quietly. Folks recover a bit from the end-of-year push, reflect, and sometimes … decide it’s time to bring in someone new. A CEO to take things to the next level. Etc. And even more of us think about it. Heck, I’ve thought about it several times over the years. I always try to talk founders out it handing over the reigns.

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Are Software Companies Good Businesses?

Tom Tunguz

In “Do software companies actually have good margins?”, Benn Stancil makes a case for a counterintuitive point : Software companies are much less profitable than they might seem. Why? Because the research & development costs associated with software should be part of their cost of goods sold. Software companies don’t invest once in R&D & then sell copies of the software as we did in the 90s on CDs.

Software 296
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Clouded Judgement 4.26.24 - Azure Gives Positive Infra Software Preview

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Azure Report - Cloud Infra Looks Good! Microsoft kicked off earnings season with a bang! For software, all eyes were on Azure - which grew 31% YoY (ahead of expectations closer to 29%). What was arguably more impressive (and a better indicator of what’s to come for the rest of infrastructure software than overall Azure growth) was the Azure growth excluding

Azure 184
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FastSpring at VivaTech 2024!

FastSpring

Ready to join Europe’s biggest startup and tech event with the leading startups, investors, executives, and media from 174 countries? If so, join FastSpring in Paris at VivaTech 2024 at Booth C45! We’d love to talk with you in person! Join us at the Paris Expo Porte de Versailles, in Paris, France, on May 22nd – 25th, for an extraordinary event dedicated to all things tech.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

"We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. We lost too much of that. People that want to do the work because they enjoy the work." @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast.

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When 1% Market Share Shifts Represent $5b of Market Cap

Tom Tunguz

If it wasn’t clear before, AI is the single biggest revenue driver in cloud. Microsoft’s Azure is winning share directly from Amazon. In Feburary, Microsoft grew 2% & Amazon lost 2%. Google is also taking share - 1% in the last year. A one percentage point share shift represents about $750 million of spend or about $5b in market cap.

Azure 213
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How to Write AI Content Optimized for E-E-A-T

The Moz Blog

Worried that your AI content might spook your users or not meet Google's standards? Use this guide to build trust and authority into your AI content.

AI 138
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5 Best Paddle Alternatives in 2024

FastSpring

When considering Paddle alternatives, it’s important to note that Paddle is a merchant of record (MoR). The company handles transactions for sellers of digital products, providing the infrastructure for global online payments while taking responsibility for tax collection and remittance, fraud prevention, and other aspects of the checkout process. It’s a capable solution, but by no means is Paddle a universal, one-size-fits-all option.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Dear SaaStr: When Do VCs Try To Replace Founders as CEOs?

SaaStr

Dear SaaStr: When Do VCs Try To Replace Founders as CEOs? You’re worried about a bunch of VCs replacing you. That’s fair. You should be. It happens. Regularly — but not usually. A few high-level things to think about. First, if you really screw up, shouldn’t you be replaced? Second, if you don’t end up being a great CEO in the long-run, shouldn’t you be replaced when someone can do the next stage materially better than you can?

Finance 299
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Partnering with Dropzone: Automating Security Operations with AI

Tom Tunguz

Enterprises spend more on security but aren’t benefitting from the extra spend. Palo Alto Networks’ customers who buy security across 3 platforms spend more than 40x those that secure just one. Despite those dollars… “Adding incremental point products is not necessarily driving a better security outcome for them.” - Nikesh Arora, CEO of Palo Alto Networks The average enterprise uses upwards of 70 security products.

AI 199
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Regaining Trust: Lessons Learned From Losing a Local SEO Client

The Moz Blog

Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.

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Blues Bliss: How the Austin Blues Festival & Usio Akimbo Hit All the Right Notes

USIO

In the heart of Austin, where the vibrant culture and musical heritage intersect, lies a celebration that resonates with the soul of the city—the Austin Blues Festival starting April 27 and running through April 28, 2024. As the city gears up for another unforgettable gathering of music enthusiasts and performers, one name stands out as a beacon of support: Usio Akimbo.

Banking 130
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!!

SaaStr

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. 3,500+ of the best in SaaS and Cloud together in London! See You There! But then comes The Biggest Non-Vendor SaaS Event of the Year! SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! 12,000+ of the best founders, CEOs, CTOs, CROs, CMOs and more! 1,000+ Braindates, workshops, and mentorship sessions 800+ of the top VCs in SaaS and Cloud 250+ speakers and sessions Founder-VC matchmaking Awesome networking

Cloud 299
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You Are Your Moat

Sparktoro

I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the engagement boost. Do these comments make social media a better place? Not really. But neither do the human-written, “Nice post, totally agree,” comments.

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Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday

The Moz Blog

Join us in this Whiteboard Friday as we delve into the art of combining various data sources. Discover why this holistic approach is crucial for prioritizing tasks and gaining invaluable insights, and learn practical tips for seamless data integration.

Data 137
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Organic vs Paid Social Media: The Ideal Hybrid Strategy

Buffer Resources

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be equally effective overall.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Top 5 Lessons Learned from Databricks’ Journey from $400M to $1.5B+ with former VP of Product Nadim Hossain

SaaStr

Databricks had an incredible scale-up from $400M to $1.5B+ during former VP of Product Nadim Hossain’s time there. The company has gone from 1600 employees to over 5500 and most recently crossed the $2B ARR mark. Now, he shares his top five learnings during his time at Databricks. His role covered about 40% of the engineering roadmap, which was all things Enterprise-focused.

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5 rules for token launches

Andreessen Horowitz

Want to launch a token? It's not always easy to know where to start. Try these five rules for token launches.

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GTM 91: Transforming Customer Intelligence, Leading a Company Before Managing a Team and Finding a Rockstar Co-Founder with Linda Lian

Sales Hacker

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people.