Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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Look, No VC Wants to Fund a Startup With So-So Growth. Except Maybe Your Existing Investors.

SaaStr

Ok some of this post I’d hope would be blindingly obvious. But it isn’t, so I’m going to try to help by being brutally direct: No VC on Planet Earth Wants to Invest in a Startup with Mediocre Growth None. No one. I can’t tell you how many emails a week a month that go something like this: “It’s been a challenging year with 30%-50% growth, but with some funding, we can grow much faster next year!

Startup 312
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The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations.

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Scaling from Startup to Success with Saravana Kumar

Predictable Revenue

In the latest episode of the Predictable Revenue Podcast, Colin Stewart dives into a conversation with Saravana Kumar, from Kovai.co. The post Scaling from Startup to Success with Saravana Kumar appeared first on Predictable Revenue.

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Make Hay When the Sun Shines : Liquidity in Startup Exits

Tom Tunguz

Companies aren’t bought. They’re sold. Hang around startups & venture capital long enough, & you’ll hear this aphorism. It means it’s much easier to sell a company when there’s plenty of demand. In any given year, there’s an 82% chance the value of startup liquidity will change by more than 77% - both up & down.

Startup 236
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The 10 Best Social Media Marketing Books to Read in 2024

Nimble - Sales

As we enter 2024, the marketing landscape is prepared for significant changes, with a specific focus on the dynamic realm of social media marketing. The new year offers businesses a valuable opportunity to reassess and update their marketing strategies, particularly within the ever-evolving social media sphere. In an era marked by rapid technological progress and […] The post The 10 Best Social Media Marketing Books to Read in 2024 appeared first on Nimble Blog.

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User Research: What Is It and How to Do It in SaaS

User Pilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Resources

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator.  I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.

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TurnKey’s Customer-Centric Approach in Tech Staffing

TurnKey Labs

In the dynamic world of technology, the staffing landscape is continuously evolving, with companies striving to adapt to the ever-changing needs of their clients. Amidst this flux, one approach has proven to be increasingly vital: being customer-centric.

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8 IVR Survey Tips: Get Vital Feedback Instead of Noise

The Daily Egg

IVR surveys are a set of pre-recorded automated questions customers can answer via voice or phone keypads. Aside from the benefits IVR. The post 8 IVR Survey Tips: Get Vital Feedback Instead of Noise appeared first on The Daily Egg.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Doubling Down: Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last week with Erica Brescia, Managing Director at Redpoint Ventures. Check that out here. This week we’re focusing on Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital!

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The 10x Salesperson

Tom Tunguz

The 10x programmer - engineers whose prodigious productivity and perspicacity change the arc of a business. But what about a 10x AE? A salesperson who books 10x more business than their next closest peer. 10x engineers use their knowledge of technology to achieve astounding feats. Why wouldn’t the same idea apply to sales? With AI, we will start to see sales outliers who meaningfully outperform & break quota expectations.

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Together We Bring the Best in Mobile App Development with an Integrated Payment Solution

USIO

REFERRAL PARTNERSHIP ANNOUNCEMENT In the ever-evolving landscape of app technology and integrated payments, partnership referrals play a pivotal role in driving progress and creating synergies that benefit businesses and end-users alike. One such dynamic collaboration is the partnership between Usio and CodigoDelSur. The Vision Behind the Partnership Usio, a leading player in the fintech space, and CodigoDelSur , a renowned software development company, have joined forces with a shared vision of

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10 Standard UCaaS Features + 7 Cutting-Edge Capabilities

The Daily Egg

Successful organizations know that the more interconnected their communication channels are, the better they can perform overall. With UCaaS (Unified Communications as. The post 10 Standard UCaaS Features + 7 Cutting-Edge Capabilities appeared first on The Daily Egg.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.

SaaStr

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Or at least, they hoped so. A magic cure for sales costs that are just too high. What if we just add a Free edition? Sometimes it does work. I mean, Canva’s metrics for example are just awesome. $500k in revenue per employee at $2 Billion in ARR, and profitable.

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Gordian Knots in Software Engineering

Tom Tunguz

Measuring engineering productivity is a Gordian knot. How does a manager measure the performance of an engineer? Lines of code, like lines of a blog post aren’t a good metric. Most of the time, short, direct prose is better than verbose or lengthy sentences that carry on forever because they haven’t been edited & really ought to be, but someone was rushing or forgetful, & they lose the reader along the way.

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How to Get More Followers on LinkedIn

Buffer Resources

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.

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What is TCP and Why Is It Too Reliable for Making Calls?

The Daily Egg

TCP (Transmission Control Protocol) is a transport layer network protocol that is essential to how computers communicate. It’s commonly used for sending. The post What is TCP and Why Is It Too Reliable for Making Calls? appeared first on The Daily Egg.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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3 Reasons 2024 Has To Be Better Than 2023

SaaStr

So a question I get a lot from folks is “How Will 2024 Be?” — mostly from folks who had a tougher 2023. Now let’s be clear. 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. Asana and Atlassian, competitors who sell more to tech?

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Driving Sales with Digital PR: What E-commerce Brands Need to Know

The Moz Blog

When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.

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The One Question to Ask Before You Blow Up Your Customer Success Team

Kellblog

Thanks to Frank Slootman , blowing up customer success (CS) teams is quite in vogue. “We don’t believe companies should have a separate customer success function. The first thing we did when Frank joined Snowflake was we blew up the customer success function. You are either going to do support, sales, or professional services. Customer success is not accountable for anything.” — Mike Scarpelli , Snowflake CFO “The alternative strategy is to declare and constantly reinforc

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How To Set Up IVR Payment Without Storing Credit Card Data

The Daily Egg

Interactive Voice Response (IVR) payments allow customers to handle purchases and pay bills by interacting with an automated system. This means your. The post How To Set Up IVR Payment Without Storing Credit Card Data appeared first on The Daily Egg.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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My App Stack: Tifenn Dano Kwan, CMO at Amplitude

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana, check it out here.

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CRO Misconceptions Every SEO Should Know — Whiteboard Friday

The Moz Blog

Conversion Rate Optimization doesn't happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.

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Discover the Latest Upgrades to FastSpring Docs

FastSpring

As part of an initiative to make our documentation more user friendly and insightful than ever, we at FastSpring have taken the initial steps to refine our documentation. This marks just the beginning of our journey, and we acknowledge that excellence is an ongoing pursuit. We are actively refining our developer documentation to ensure it is not just informative but comprehensive, equipping you with the tools you need to seamlessly resolve issues.

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How an Outbound IVR Relieves Reps of the Most Tedious Tasks

The Daily Egg

Outbound Interactive Voice Response (IVR) systems are transforming business-customer interactions by automating tasks like appointment reminders and payment confirmations. This frees up. The post How an Outbound IVR Relieves Reps of the Most Tedious Tasks appeared first on The Daily Egg.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Back in 2015, when didn’t have the data or NRR or GRR of 115 public SaaS companies. The number one insight back then was to put a person on it. Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive.

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Link Building for Lawyers: 10 Strategies to Help You Win in SERPs

The Moz Blog

Looking to improve your law firm's presence in SERPs? Learn effective link-building strategies for lawyers to boost your search engine rankings.

Strategy 126
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4 Ways to Measure The ROI of User Onboarding in SaaS

Inturact

Know the why and how of measuring your user onboarding's ROI, and how this vital metric can reshape the way you view user experience and success in the SaaS industry.