The Daily Egg
JANUARY 21, 2019
Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s not doing what it’s supposed to do. The fact is, an alarmingly high bounce rate (we’ll talk about what a healthy vs. scary range looks like a little later) can […] The post High Bounce Rate?
SaaStock
JANUARY 25, 2019
The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We are excited to be part of its history in the making as we bring SaaStock to Sao Paulo from April 23rd to the 25th. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward.
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SaaStr
JANUARY 24, 2019
As you scale your salesteam, unless you are very careful whom you hire and how you train them, incentives being what they are in variable compensation, some negative behavior will creep in. Prospects will be … if not lied to … then told half truths. Told that the product does something it doesn’t quite do. That a use case makes sense, when it doesn’t.
Tom Tunguz
JANUARY 25, 2019
How much can a customer success manager manage? I’d heard the wisdom of $1-2M in ARR per year and around 80 accounts. But I hadn’t come across any data. Last summer, Gainsight posted the results of their survey on the topic. The truth is most CSMs manage between $2-5M in ARR and somewhere between 10-500 accounts. But it varies by segment.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
The Daily Egg
JANUARY 23, 2019
Ecommerce optimization should be the focus of all online merchants who are spending time and money attracting new visitors to their online stores. After all, what good is traffic if it’s not converting to a sale? The fact is, even a slight tweak to your e-commerce pages can lead to a 50% or more boost in […] The post 10 Effective Ecommerce Optimization Tips to Increase Conversions appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JANUARY 22, 2019
Between 40% and 60% of people who sign up for a free trial of your software will never convert. What are you doing with the leads that don’t convert right away? If your answer is “nothing,” you’re leaving money on the table. By instituting a lead nurturing campaign sequence, you can guide those prospects through your buying cycle, from the moment they enter their email address on your website, to successful adoption of your product and beyond.
Tom Tunguz
JANUARY 23, 2019
In the car yesterday, I listened to an interview with Eugene Wei, who described the dynamics of consumer technology as if they were plain as day. It’s rare to hear someone lucidly describe complex topics like the reasons for Twitter’s success and struggles. Eugene wrote many of his ideas in this post though there are some ideas that I found only in the podcast.
Predictable Revenue
JANUARY 24, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”. The post Becoming a lead magnet: How Kate Turchin, the Cloud Security Singer, went from working a tiny territory to an online sales sensation in a few short weeks appeared first on Predictable Revenue.
SaaStock
JANUARY 24, 2019
On this week’s podcast, we talk with Cristina Vila, Founder of Cledara, which was crowned the Best SaaS Startup of 2018 during SaaStock18 in Dublin last year. . Cristina grew up in Spain and from a young age enjoyed the dinner conversations with her dad, in which he would speak about running his business. The aptitude for entrepreneurship only increased from there, and on June 30th, 2018, Cristina left the startup she had been working for in order to start her own.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Intercom, Inc.
JANUARY 25, 2019
We’re conditioned to think from an early age that exciting things are the best. That attitude can extend to engineering, too. When trying to solve a problem with software, it can be tempting to build an exciting, complex solution. But that unnecessary complexity can lead to even more complicated issues. At our event Building Intercom in Dublin, I argued that when it comes to building software, we should avoid excitement and embrace boring.
Tom Tunguz
JANUARY 24, 2019
Last year, I talked wrote 1% of Salesforce’s Revenue Makes a Unicorn. The post talked about the potential in the SaaS ecosystem for startups to identify underserved customers in existing installed bases of incumbents and build big companies serving them better. Kustomer is a customer support software business based in New York that is doing just that.
Unbounce
JANUARY 22, 2019
Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to load ? It’s a clear sign of how long waits—by “long,” I mean more than 3 seconds—can take a chunk out of your bottom line. But, heck, it’s also kinda intuitive, right? So how about this one: 19% of marketers don’t think that load times have an influence on their conversion rates.
Neil Patel
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
JANUARY 24, 2019
Knowing when it’s time to become a platform is a delicate thing, as Mike Kreaden , Managing Director of Salesforce Incubator, discovered. Transitioning into an effective marketplace required keen attention to the evolving needs of their customers – who wanted to connect to third-party partners. Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the ma
Tom Tunguz
JANUARY 21, 2019
I’m thrilled to welcome Travis Bryant as an entrepreneur-in-residence (EIR) to Redpoint. I first heard Travis speak at a technology conference a few years ago. I noticed then that his thinking on go-to-market strategy is among the most modern in Startupland because it combines all of the key aspects of SaaS go-to-market in novel ways. Travis started his career in technology as an Oracle database administrator but moved into sales.
Brian Balfour
JANUARY 24, 2019
Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.
Agile Payments
JANUARY 23, 2019
Advances in the online payments sphere have now made it possible for businesses to verify bank account ownership. This real-time checking account verification can confirm that a consumer or business owns the account, and is authorized to transact. Verifying Bank Account Ownership via an online application provides businesses with comprehensive, instantaneous insight into the person/business whose check payment the business wants to accept or enroll in a recurring billing plan.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Intercom, Inc.
JANUARY 21, 2019
Often in software you’ll hear that you get something for free, like “the framework just gives us this for free,” or “if we use X service provider, we get Y for free,” or your developers will tell you “we were building this bit anyway so we get this extra piece for free.”. Nothing is free in software. It’s not free because you’re sitting there talking about it and you’re debating if you should do it.
Sales Hacker
JANUARY 23, 2019
Last week, I got a marketing email announcing a major promotion (three months free) about a product I had just purchased and paid full price for. When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. Needless to say, this made him look bad in my eyes. I mean, why did I know more about his company than he did?
InsightSquared
JANUARY 23, 2019
Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. As the head of an inside sales team or a demand generation leader, you’re probably having frequent discussions about increasing lead volume or improving lead quality.
Hull
JANUARY 22, 2019
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. In short, we observe that Head, Director & VP of Growth titles are becoming more abundant, as are consultants around growth hacking but the "growth hacker" title is fading away. But there's an urgent need for technical resources within growth teams.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Intercom, Inc.
JANUARY 23, 2019
Prevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. When should you engage with your customers to prevent churn? If you are waiting for someone to stop logging in, unsubscribe or cancel, you’re too late. Don’t wait until customers stop using your product before doing something about it.
Sales Hacker
JANUARY 25, 2019
Building strong sales relationships is all about trust and demonstrating how the product/solution will make the customer’s life better. But is traditional selling getting you where you want to go? If you’re looking to close more business and feeling stuck, try injecting some human-centric problem solving into your sales process. What is human-centric problem solving?
Totango
JANUARY 22, 2019
Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion of demand for SaaS products, but the low barrier to entry and the fluidity it has afforded customers has created immense competitive pressures. While there’s a temptation to prioritize the acquisition of new customers—a market share focused approach—the real prize lies in nurturing your current customers.
Net-Results
JANUARY 22, 2019
When you’re dealing with enterprise customers, any major SaaS purchase is going to have a ripple effect through the organization. Especially where we’re at (marketing automation) the implementation of software often goes along with some measure of digital transformation. These are not overnight processes. They are extended, involved projects that often span multiple departments.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Point Nine Land
JANUARY 25, 2019
The Journey to Series A?—? a look at our “Seed-to-A conversion rate” If you’d like to be notified of our next posts you can subscribe to our newsletter. A couple of weeks ago, market research firm Dealroom published an insightful report about the state of early-stage funding in Europe. Titled “The Journey to Series A in Europe” and published in partnership with Atomico and Localglobe, the report takes into account more than 22,000 European funding rounds between January 2012 and September 2018 a
FastSpring
JANUARY 23, 2019
The success of many SaaS businesses is dependent on how well they can effectively acquire and retain new customers. When it is set up correctly, recurring billing can fulfill both of these requirements by not only supporting your business with a consistent revenue stream but also boosting customer loyalty with a hassle-free collection process. It seems then, that recurring billing is one proven way to grow your business.
Casey Accidental
JANUARY 23, 2019
First off, no, this is not a post about blockchain. Sorry to disappoint you. This is a post about structuring your teams, and structuring your business. A common problem I work with entrepreneurs on is where power should be held both inside and outside organizations. These entrepreneurs have heard the stories of how instrumental Uber’s local teams were in their success.
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