Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. However, this isn’t scalable.

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9 In-App NPS Survey Examples to Measure Customer Satisfaction in SaaS

User Pilot

Looking for the best examples for designing and implementing an in-app NPS survey? You’ve landed in the right place. Net Promoter Score (NPS) is one of the most popular and effective ways to measure customer satisfaction and loyalty in a SaaS business. In this article, we’ll cover what an in-app NPS survey is, how to calculate it and measure user sentiment.

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Why you should use ABM for B2B SaaS event marketing campaigns

Kalungi

I’ve been an ABM manager for over five years. I’ve tried every possible campaign and tested every channel I came across. While there are many ways you can ensure that you get the best results out of your ABM campaigns , in terms of pipeline generation speed and rapid ROI, the most successful ABM campaign I’ve ever run for an enterprise B2B SaaS company in a mature market was through an event campaign.

B2B 40
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Buyer Enablement: The Key to Closing More Deals Faster Than Ever

CloseSaaS

Want to close deals faster? Buyer enablement speeds up the sales process -- and makes selling easier. Here's what you need to know.

Sales 52
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How a Digital Marketing Company and Web Design Agency Work Hand in Hand for Online Success?

SaaS Metrics

Are you looking forward to knowing how a Digital Marketing Company and Web Design Agency Work Hand in Hand for Online Success? You will be guided following a Digital Marketing Company in UAE and Web Design Agency Work Hand in Hand for Online Success. Well-contemporary web planners and digital marketing crusades are. Read more The post How a Digital Marketing Company and Web Design Agency Work Hand in Hand for Online Success?

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Where Did Startups Put Their SVB Cash? At JP Morgan Chase

SaaStr

SVB failing was a stunning moment in the history of startups. Stunning,m and I think, actually still underdiscussed. As SVB’s situation appeared to be deteriorating, I thought based on ‘08-‘09 they might get acquired, or back stopped, or bailed out in some fashion. I never thought on a Friday morning I’d see a tweet the bank had been shut. A bank.

Startup 257
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Metrics That Matter in 2023: My KiwiSaaS Presentation Slides

Kellblog

Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. The presentation has three sections: First, an introduction which quickly reviews the ways the startup world has changed in the past 6 months. Simply put: Toto, I have a feeling we’re not in 2021 anymore.

Metrics 123
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Product Analytics Guide for SaaS Products

User Pilot

How can product analytics help product managers create better digital products and more satisfying user experiences? This is the main question we tackle in this article. We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from.

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The 15 Best Sales Methodologies to Drive Growth

CloseSaaS

Which sales methodology is right for your sales team? Check out the 15 most popular methods, then learn how to create your own in this article!

Sales 52
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Smartsheet vs. Wrike

The Daily Egg

Smartsheet and Wrike both provide robust project management tools but with unique functionalities that make them suited to different types of businesses. The post Smartsheet vs. Wrike appeared first on The Daily Egg.

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Usage as the Moat in AI

Tom Tunguz

As generative AI captivates Startupland, startups will do what they have always done: integrate new technology to build transformative businesses. Incumbents have seized the moment with Microsoft, Adobe, & others integrating generative AI into their products quickest. In response, startups must develop moats to stake out their market. What are these moats?

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Dear SaaStr: How Early Should a Company Approach Venture Capitalists?

SaaStr

Dear SaaStr: How Early Should a Company Approach Venture Capitalists? There are basically two seemingly very different approaches you’ll hear: As early as you can, to build a relationship. Mark Suster summarizes how to effectively build relationships with VCs well before you need or want funding from them here in this classic post: Invest in Lines, Not Dots – Both Sides of the Table or Only when you are actually fundraising.

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Clouded Judgement 3.31.23

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! We’re through Q1 ‘23, and just like everyone expected the Nasdaq is up ~15% YTD, and up 20% from it’s low… What a start to the year! How Will AI Effect Software Business Models? Like many, I’ve been thinking about how AI and foundation models will effect the world of software.

Cloud 130
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Asana vs. Smartsheet

The Daily Egg

Asana and Smartsheet have many of the same strengths, including vast customizability and an array of templates to help you get started. The post Asana vs. Smartsheet appeared first on The Daily Egg.

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How to Improve Your Sales Process Consistently with Taylor Jones

Predictable Revenue

Taylor Jones, Director of Sales at Zip, an intake-to-procure solution to bring a consumer-grade […] The post How to Improve Your Sales Process Consistently with Taylor Jones appeared first on Predictable Revenue.

Sales 130
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Clawbacks and Tracking-to-Cash: Two Sales Management Tools to Be Thoughtful With

SaaStr

So there are 3 things every sales rep I’ve worked with hates: Clawbacks. When they have to give back some of their commission if a customer cancels early. Tracking-to-Cash , i.e. paying commissions once cash is received, not just once the deal is signed; and A Low Base Salary, No Matter How Much They Make. We won’t dig into this too much here, but sales folks hate it.

Sales 237
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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ProcessMaker Review

The Daily Egg

As your business grows, processes can become dizzyingly complex. Workflow management software like ProcessMaker helps you streamline, automate, and optimize your workflows. The post ProcessMaker Review appeared first on The Daily Egg.

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How to Improve Your Sales Process Consistently with Taylor Jones

Predictable Revenue

Taylor Jones joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the different ways of improving your sales process and how to take that improvement into your own hands. The post How to Improve Your Sales Process Consistently with Taylor Jones appeared first on Predictable Revenue.

Sales 130
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Does Your VP of Sales Need to be An Expert In Your Product?

SaaStr

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. That others like Sales Engineers and the product team can fill in the blanks on the product during a sales process.

Scale 222
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For B2B Generative AI Apps, Is Less More?

Andreessen Horowitz

We’ve watched large language models (LLMs) become mainstream over the past few years and have studied the implementations in the context of B2B applications. Despite some enormous technological advances and the presence of LLMs in the general zeitgeist, we believe … The post For B2B Generative AI Apps, Is Less More? appeared first on Andreessen Horowitz.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Modern Requirements4DevOps Review

The Daily Egg

Modern Requirements4DevOps is a scalable and secure requirements management solution that’s built directly within Azure DevOps. It allows organizations to automate both. The post Modern Requirements4DevOps Review appeared first on The Daily Egg.

Azure 299
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How Microsoft became tech’s top dog again

IT World

Few companies have experienced the ups and downs of the nearly 50-year-old Microsoft. It helped launch the PC revolution in the 1970s and became a colossus of the tech world in the 1980s and 1990s, essentially setting the tech world’s agenda. Then after a federal anti-trust suit and CEO Steve Ballmer’s poor leadership, the company fell into a tailspin and lost its tech luster during a “lost decade” that began in 2000.

Cloud 137
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Dear SaaStr: What Are The Benefits and Drawbacks of Having co-CEOs?

SaaStr

Dear SaaStr: What are the benefits and drawbacks of having co-CEOs? Like many things, my thinking on this has evolved over time. I used to think having co-CEOs was almost always plainly a bad idea. And clearly, it’s still quite rare. But now I think maybe it’s only a bad idea when done for the wrong reasons. The drawbacks of co-CEOs are large and clear: No one knows who the boss is.

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The Future of Payments is… Red?

Andreessen Horowitz

Visa and Mastercard currently facilitate more than three-quarters of all credit card transactions in the United States, at a time when post-pandemic Americans are now using credit or debit cards for roughly 57% of all transactions (in 2016, it was … The post The Future of Payments is… Red? appeared first on Andreessen Horowitz.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Notion vs. Asana

The Daily Egg

Notion and Asana are project management tools that offer a powerful range of features and come with affordable pricing for individual users. The post Notion vs. Asana appeared first on The Daily Egg.

Pricing 293
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3CX DesktopApp compromised by supply chain attack

IT World

3CX is working on a software update for its 3CX DesktopApp, after multiple security researchers alerted the company of an active supply chain attack in it. The update will be released in the next few hours; meanwhile the company urges customers to use its PWA (progressive web application) client instead. “As many of you have noticed the 3CX DesktopApp has a malware in it.

Software 128
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Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR?

SaaStr

Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR? This is a tough and very specific job. Most sales folks can’t do. Usually, being the first start-up salesperson is a rewarding, but very tough job: Your boss has never probably managed a salesperson before. She or he likely won’t know what you are supposed to do 40+ hours a week.

Startup 216