Intercom, Inc.

MARCH 7, 2019

Onboarding 162

Onboarding Retention 162

OpenView Labs

MARCH 6, 2019

Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing automation’s promise to turn the craft of business-to-business marketing into a hard science was precisely the message executives had longed to hear. Seemingly overnight, quant marketing was hot, brand marketing was not. John Bigay, CMO of iZotope, an audio tech company for music professionals, described being perceived as a brand marketer during the rise of marketing automation as “walking into brain s

Branding 63

Branding Customer Success Advertising Startup 63

TriTuns

MARCH 6, 2019

My how quickly things have changed. It seems like only yesterday SaaS vendors were worried that getting the Customer Success (CS) teams involved in the sales process would only slow things down and prevent a sale from closing. Today, it is increasingly the case that SaaS vendor need to showcase their customer success services in order to win a sale!

Customer Success 40

Customer Success SaaS Sales Marketing 40

The Daily Egg

MARCH 6, 2019

There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a raise in conversion rates after personalizing their search engine marketing The same was true for 94% of companies that personalized their websites And 92% of companies that personalized their emails saw a boost […] The post 6 Personalization Techniques That Will Boost Your Conversion Rate appeared first on The Daily Egg.

Engineering 278

Engineering Marketing 278

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Payment Solutions

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? What will emerge to supplement or replace it? Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers.

Scale 55

Scale Sales Hiring Underperforming Technical Team Social Media 55

Intercom, Inc.

MARCH 4, 2019

How can you make sure, on a Monday, you’re doing the right things all week long – not just as an individual, but as a manager, across your team and organization? How do you help your team focus and make meaningful progress, so that at the end of the week, you go home knowing you spent energy on the most important work? Finding the answers to these questions and putting them into practice is critical to scaling your impact as a manager and individual.

Management 202

Management Interviewing Leadership Engineering 202

The Daily Egg

MARCH 7, 2019

Our co-founder, Neil Patel, once asked 208 companies one simple question: “Which marketing strategy has provided you with your biggest return on investment?” As a click-bait article might say, THE ANSWER WILL SHOCK YOU. It wasn’t SEO. They said they were actually getting the highest ROI from CRO (conversion rate optimization). And what’s fascinating is […] The post Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO appeared first on The Daily Egg.

Investment 229

Investment Strategy Marketing 229

SaaStr

MARCH 7, 2019

“Dislikable” is a bit of a rough term, and everyone (this author included) has some less-than-loveable qualities. But let me outline the negative aspects of managers that in my experience has 99.99% of the time led to them leaving / quitting / washing out in 3–9 months: Can’t meet deadlines. This may be OK in junior employees I guess. But never in a manager.

Management 213

Management Startup Scaling 213

SaaStock

MARCH 5, 2019

Christina Villa had a simple launch plan for Cledara: do it at the SaaStock Startup stage on October 16th, 2018. She had quit her job four months earlier and incorporated the company in London. Cledara was going to solve the problem of companies having too many SaaS subscriptions that were increasingly difficult to keep track of. Cledara would serve as their home and the payment hub powered through a digital Mastercard.

Startup 152

Startup SaaS Payments Payments Payment Services 152

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Payment Solutions

Intercom, Inc.

MARCH 5, 2019

Historically, the role of the sales development representative (SDR) has been to collect qualification criteria so they can determine if a prospect is promising enough to be introduced to an account executive. However, SDRs today, especially at Intercom, are doing much more than that – they are accelerating the sale by providing prospects with value early on. “Now sales teams can automate away so many of the tasks that used to be manual and repetitive” Thanks to automation technology

Development 138

Development Sales Education Technology 138

Predictable Revenue

MARCH 7, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Margaret Weniger, executive director of #GirlsClub, a growing mentoring and training organization focused on expanding the presence of women in sales. The post Developing diversity on sales teams: in conversation with #GirlsClub’s Margaret Weniger appeared first on Predictable Revenue - The Outbound Success Company.

Development 133

Development Sales Revenue 133

SaaStr

MARCH 3, 2019

We’re running our own interesting NPS study at SaaStr Inc. labs ??. ’18-’19 represented an interesting NPS point for our events. Our first ever SaaStr Europa in Paris generated our highest NPS ever. But the 2018 SaaStr Annual was a bit of an NPS setback. In ’18, we had the best speaker line-up ever (the CEOs of Slack, Atlassian, MongoDB, Box, Marketo, Qualtrics, Blackline, Trello and so much more), and better mentorship than ever.

Sales 196

Sales Engagement Revenue Data 196

SaaStock

MARCH 7, 2019

On this month’s episode of The Struggle, we speak with Hannah Chaplin, Co-Founder, and CEO of Receptive, a SaaS company that helps other SaaS companies make the most of the product feedback they get and turn it into insights that can help them grow. Receptive is Hannah’s fourth company, the second which is SaaS. She has been an entrepreneur since the age of 21 and knows all too well the struggles of starting a company.

SaaS 130

SaaS Pricing Metrics Development 130

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Intercom, Inc.

MARCH 8, 2019

Today we celebrate International Women’s Day, when the world acknowledges the social, economic, cultural and political achievements of women. The first International Women’s Day (IWD) took place in 1911 and was supported by more than 1 million people in Austria, Denmark, Germany and Switzerland. Today, IWD belongs to everyone, everywhere – including everyone at Intercom!

Sales 128

Sales Business 128

Unbounce

MARCH 7, 2019

The worst-kept secret, once upon a time. Step into my time machine , and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well.

Advertising 111

Advertising Machine Learning Artificial Intelligence Technical Review 111

SaaStr

MARCH 5, 2019

Jay Simons, President at Atlassian, talks about the openness at Atlassian and some of the lessons he learned along the way. “At Atlassian, openness is core to everything we do: every employee can access most information on our product Confluence; “open company, no b t” is one of our five values; it’s a rigorous set of practices we work at every day.

Scale 171

Scale Scaling VP of Engineering Sales Hiring 171

Neil Patel

MARCH 5, 2019

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right. Just like you, I face challenges. I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.

Metrics 111

Metrics Engineering Software Branding 111

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Enterprise

Nimble - Sales

MARCH 5, 2019

Entering its seventh year, Social Media Marketing World is among the largest gathering of thousands of marketers and influencers from around the world who travel to San Diego each year to learn business-building ideas. Attending Social Media Marketing World is a must for anyone in the social business space, and is a great environment for […]. The post Top 50 Speakers to Connect with at #SMMW19 appeared first on Nimble Blog.

Social Media 111

Social Media Travel Marketing Business 111

Sales Hacker

MARCH 5, 2019

Last year, we started a new Sales Hacker tradition: the Top 50 Awards. We received over 5000 nominations , and this year was even bigger! Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. These awards go to practitioners: people who not only did a fantastic job, but also elevated the sales profession through their actions last year.

Sales Hiring 110

Sales Hiring Scale Sales Leadership 110

SaaStr

MARCH 7, 2019

This year, in celebration of International Women’s Day , we are launching our SaaStr Europa 2019 Equality, Diversity and Inclusion program. We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. We strive to make all of our events, and the community and companies who participate in them, inclusive and encourage, and recognize people of all races, ethnicities, genders, ages, abilities, religio

Travel 157

Travel B2B Innovation SaaS 157

InsightSquared

MARCH 8, 2019

My transition into a BDR role at InsightSquared came shortly after spending my first few post-grad years gaining experience in a highly transactional, customer-facing sales role. If you’re late to the game like I was, life as a BDR is one hell of a grind. That’s not a gripe, either. It’s a fact. Believe it or not, the grind is the reason why I love my job.

Underperforming Technical Team 106

Underperforming Technical Team Sales Sales Enablement Engagement 106

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Payments

Andreessen Horowitz

MARCH 2, 2019

Today, some of the most valuable corporations in the world today are “network operators”. Thanks to network effects, these platforms become more valuable to existing users as each new user joins.

Government 106

Government Blockchain 106

Groove HQ

MARCH 6, 2019

How to continue winning with content, when writing great blog posts is no longer enough Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers. I guess you could say content is a big deal to us, which is why we’ve always […]. The post Content Distribution: The Missing Piece in Your Marketing Strategy appeared first on Groove Blog.

Strategy 99

Strategy Marketing Revenue Content Marketing 99

SaaStr

MARCH 4, 2019

Absolutely not. Here’s a discussion Aaron Levie and I had on the topic back in 2015: “If we just sold to end users and silos, We’d Only Be a $25,000,000 Business” — Aaron Levie. Every company is different. Box started off as a cool but relatively undifferentiated consumer play, with many competitors. And realistically, in the early days, it lacked some of the core sync technology of Dropbox for Dropbox’s core early consumer use cases (especially pre-mobile).

Mobile 30

Mobile Content Marketing Cloud Technology 30

Intercom, Inc.

MARCH 6, 2019

99

99

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Payments

Nimble - Sales

MARCH 6, 2019

Attending conferences provides you with the opportunity to meet people in person you’ve built relationships with online over the years — as well as making new connections. Whether you’re a social marketer who’s outgoing, loves meeting new people wherever you go, or an extremely introverted person, I hope this guide helps take your networking game […].

Social Media 94

Social Media Marketing 94

Sales Hacker

MARCH 4, 2019

My friend Tom at Bottomline Technologies was running a sales team making thousands of phone calls a week. Despite all their best efforts, his sales reps were only connecting with prospects 3% of the time. The other 97% of the time, they had no choice but to leave a voicemail. In a typical week those voicemails could generate a grand total of one returned call each day.

Sales 90

Sales Technical Review Interviewing Branding 90

SaaStr

MARCH 5, 2019

Jay Simons, President at Atlassian, talks about the openness at Atlassian and some of the lessons he learned along the way. “At Atlassian, openness is core to everything we do: every employee can access most information on our product Confluence; “open company, no b t” is one of our five values; it’s a rigorous set of practices we work at every day.

Scale 153

Scale Scaling VP of Engineering Sales Hiring 153