The Marketing & Growth Hacking Publication

AUGUST 11, 2020

How a framework for asking questions can help you solve your most burning customer questions.

Growth Hacking 52

Growth Hacking Marketing 52

Andreessen Horowitz

AUGUST 12, 2020

AI has enormous potential to disrupt markets that have traditionally been out of reach for software. These markets – which have relied on humans to navigate natural language, images, and physical space – represent a huge opportunity, potentially worth trillions … The post Taming the Tail: Adventures in Improving AI Economics appeared first on Andreessen Horowitz.

AI 145

AI Software Marketing Enterprise 145

OPEXEngine

AUGUST 11, 2020

It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal. It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to retain customers. Let’s start with retention basics.

Strategy 52

Strategy SaaS Retention Payment Features 52

SaaStr

AUGUST 14, 2020

A mistake many founders make is hiring a VP of Sales who has many strengths — but not at sales per se. A VP of Sales who is smart, polished, and worked at the right place, in a management-level position. That can talk about quota attainment and sales operations and scaling and number. But actually isn’t great at … sales itself. I can tell you empirically the best VP of Sales I know were strong salespeople in the early career.

Sales Recruiting 361

Sales Recruiting Sales Hiring Scale Sales 361

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Payment Solutions

The Daily Egg

AUGUST 14, 2020

Inventory management is more than just keeping track of the items in your warehouse and storefronts. It’s about maintaining adequate stock levels and yielding maximum profitability. The best inventory management solutions offer features for things like asset tracking, order management, supplier relations, and so much more. All of these components can help you avoid overstocking […].

Software Review 360

Software Review Software Management 360

Predictable Revenue

AUGUST 10, 2020

In a digitally transforming landscape, your sales solutions can guide you towards a more effective way of winning each deal. This kind of support is particularly crucial in a world rocked by a global pandemic. The post A Tactical Approach to Refreshing your Sales Strategy with Dynamic Guided Selling appeared first on Predictable Revenue.

Strategy 290

Strategy Sales Revenue 290

SaaStr

AUGUST 9, 2020

My top list of advice founders never hear: Slow it down if you don’t have a great co-founder. We all get excited to “get going” with a start-up. But if your co-founder isn’t great, if they don’t have the right skills to complement yours, and/or if they aren’t committed enough … it won’t work out. More here: A Simple Commitment Test For You And Your Co-Founders | SaaStr.

Revenue 360

Revenue Branding Investment Product Marketing 360

The Daily Egg

AUGUST 12, 2020

Enterprise resource planning (ERP) software combines multiple business-critical tools into a single platform. It’s common for ERP software to include functionality for human resources, accounting, supply chain management, business intelligence, customer relationship management, and more. The best ERP solutions can be tailored to meet the specific needs of individual organizations and industries.

Software Review 349

Software Review Software Enterprise Management 349

Intercom, Inc.

AUGUST 11, 2020

In the past few months, the world has changed in many ways. The Black Lives Matter movement has sparked a much-needed dialogue about diversity and inclusion in the workplace. Intercom has responded by hiring a diversity and inclusion consultant, updating our recruitment strategy and hiring practices to reduce bias, scheduling allyship training for all employees, and amplifying Black voices in our podcast and blog.

Technical Review 289

Technical Review Software Review Systems Review CTO Hire 289

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Predictable Revenue

AUGUST 13, 2020

Why working from home improves work/life balance, helps get salespeople promoted based on performance not politics, and stops managers from watching over your shoulder. The post Why sales teams should WFH, permanently with Gabriel Moncayo appeared first on Predictable Revenue.

Sales 264

Sales Revenue Management 264

SaaStr

AUGUST 9, 2020

A ways back, Forbes was kind enough to pick up a thread I did on Quora about my 5 favorite good days, and 5 most visceral bad days, in the early days, of getting from $0 to $10m in ARR. Let me expand on it here since the original answer. Maybe it will be cathartic for you. And I’m also going to throw in a few small moments from running “SaaStr Inc” now to almost $20m in annual revenue, and investing in a handful of awesome unicorns.

Sales Hiring 355

Sales Hiring SaaS Revenue Churn 355

Totango

AUGUST 14, 2020

In our latest installment in the CXO Series , we sat down with Stephanie Comardelle, Vice President of Customer Experience, Success, and Solutions at Lucid to discuss what it takes to implement a stakeholder engagement plan at a time when there is so much going on as well as how they are managing their new customer success program. . Lucid bridges the gap between global questions and human answers by connecting buyers and sellers in one central location for survey sample groups.

Customer Success 157

Customer Success Systems Review Engagement Leadership 157

Intercom, Inc.

AUGUST 12, 2020

Today we’re announcing Intercom’s biggest ever launch, with more than 20 new features built to ensure you can provide prompt, personal support without sacrificing power or efficiency. These new features come in the midst of an epic revolution in the way business is being conducted. Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprec

Customer Support 249

Customer Support Leadership Branding Data 249

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Andreessen Horowitz

AUGUST 14, 2020

WHEN are we going to have a COVID-19 vaccine, and how the heck are we going from (what’s been traditionally been up to) 12 years or so of vaccine development compressed into 12 months or so? What will and won’t … The post a16z Podcast: On Vaccines and Vaccinology, in COVID and Beyond appeared first on Andreessen Horowitz.

Development 145

Development Healthcare Engineering 145

SaaStr

AUGUST 12, 2020

Q: How much does a venture capitalist make? It varies widely. First, are you talking about cash or “carry” (i.e., share of the gains)? The partners in a fund generally keep 20% of all the gains — once all the fees are paid back (this can be higher at top funds). But how that carry is shared varies widely. Partners in smaller firms often share carry (gains) fairly equally relative to seniority.

Travel 349

Travel Investment Management Business 349

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Intercom, Inc.

AUGUST 13, 2020

Yesterday we launched powerful upgrades to the Intercom platform for support teams. Teams can now use Intercom to efficiently provide conversational support for all types of questions, from simple ones to the most convoluted ones. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features.

Metrics 211

Metrics Trends Data Management 211

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Unbounce

AUGUST 13, 2020

“You’ve got to do more with less.” If you’re running a small business or marketing agency, this isn’t some theoretical paradox or Goblin King riddle —this is actual advice you’ll hear on how to grow your revenue. The fastest way to scale up is to take on more clients and customers. But somehow you have to do that without taking on more expenses or sacrificing on the work you’re already delivering.

Consulting 145

Consulting AI Machine Learning Artificial Intelligence 145

SaaStr

AUGUST 10, 2020

While Team SaaStr was ready to put on the most-epic, in-person SaaStr Annual this year, 2020 might’ve had other plans for all of us in mind. But’s that OK — because we’ll be back in person next year, and we haven’t missed a moment. We recently completed 3 digital-mega events and are taking our 2020 Annual completely virtual for Annual @ Home on Sept 2-3.

Startup 311

Startup Revenue 311

Neil Patel

AUGUST 11, 2020

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

Mobile 145

Mobile User Experience Strategy Data 145

Intercom, Inc.

AUGUST 13, 2020

?. But long gone are the days of one-size-fits all marketing. The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform. Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media.

Scale 209

Scale Branding Social Media Technical Review 209

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Payment Solutions

Andreessen Horowitz

AUGUST 10, 2020

In this episode of 16 Minutes — our show where we cover recent headlines; tease apart what’s hype/ what’s real; and help orient where we are, trends-wise, on the long arc of innovation — we cover the merger of Teladoc … The post 16 Minutes on the News #38: Teladoc & Livongo, Is Virtual Care Fully Here? appeared first on Andreessen Horowitz.

Innovation 142

Innovation Trends Healthcare Sales 142

SaaStr

AUGUST 10, 2020

At the recent SaaStr:Enterprise event , almost 100,000 of you across all social media tuned into to hear 20+ enterprise Cloud leaders sharing what they’re hearing, seeing … and doing differently. To me, perhaps the most interesting discussion was the one I had with Aaron Levie, CEO of Box. Why? Because Box is broad and horizontal. Box is everywhere, and it’s been around for 15+ years.

Software 301

Software Social Media Cloud Enterprise 301

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky.

Marketing 144

Marketing Web Developers Web Development Social Media 144

Intercom, Inc.

AUGUST 10, 2020

As lockdown restrictions continue to ease and businesses reopen, the world sits on tenterhooks awaiting a second wave of the pandemic that it hopes will never come. In New Zealand, mobile-centered solutions company PaperKite put that thought into action when they developed the country’s lifeline to reopening the economy – contact tracing app Rippl. For a time when it launched, Rippl was New Zealand’s most downloaded app, surpassing Facebook and Instagram with over 72,000 downloads in its first w

Government 197

Government Customer Support Mobile Development 197

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Andreessen Horowitz

AUGUST 10, 2020

In 2019, consumers spent almost 83 minutes per day consuming digital video – and COVID-19 has only increased the importance of video (and minutes watched). Video has become the primary vehicle for interaction with the outside world, whether through our … The post Investing in Mux appeared first on Andreessen Horowitz.

Investment 142

Investment Enterprise SaaS 142

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. David Sacks | General Partner @ Craft Ventures. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers.

Startup 276

Startup Software Review Scale Systems Review 276

Sales Hacker

AUGUST 11, 2020

This week on the Sales Hacker podcast, we speak with Wes Ulysse , Head of Sales, North America at Red Points, a SaaS company that’s leveraging AI and machine learning to protect brands’ online intellectual property. Wes started his professional career as an accountant for the New York City Ballet. After four years, he didn’t like being stuck behind a desk, so he moved into SaaS.

Sales Hiring 124

Sales Hiring Scale Artificial Intelligence Sales Recruiting 124