The Marketing & Growth Hacking Publication

APRIL 26, 2019

Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses.

Business 40

Business Marketing SaaS Growth Hacking 40

SaaStr

APRIL 25, 2019

It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help in the early days: Always hire at least 2 reps to start. If you just hire 1, you won’t really know what is working, and not working, and why. Don’t expect a sales magician. You ideally need to close the first 10–20 customers yourself, and then hire sales folks to help.

Scale 194

Scale Sales Hiring Scaling SaaS 194

Intercom, Inc.

APRIL 23, 2019

Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products.

Onboarding 199

Onboarding Strategy Underperforming Technical Team Outsourced Development 199

The Daily Egg

APRIL 25, 2019

Ready for a sobering fact? We’re going to kick off this interview with a very surprising stat from a CRO report that we recently released: This is a problem for a number of reasons, but chief among them is that marketers tend to spend a looooot of money and resources on getting people to visit […] The post CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency appeared first on The Daily Egg.

Marketing 268

Marketing Interviewing 268

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Tom Tunguz

APRIL 25, 2019

Bernie Munger is famous for championing the idea of mental models. Mental models help us think about the world by simplifying very complex topics into more digestible and tractable ideas. The challenge with mental models is first learning about them and second figuring out which model applies when. We use mental models in our daily lives. The 80 ⁄ 20 rule is the Pareto Principle.

Sales Hiring 196

Sales Hiring Startup Revenue Strategy 196

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. For Rick Nucci, customers will win as long as AI empowers employees to do more of what they do best – that is, dealing empathetically with other humans – while skipping tedious busywork that could be handled just as well by a bot.

Scale 156

Scale Scaling Underperforming Technical Team AI Search 156

Trint

APRIL 25, 2019

What does your business really need? Defining exactly what things your company can’t live without - let alone thrive without - should be a priority for any budding entrepreneur. From project management platforms and collaborative tools to meeting rooms and internal comms for your team, you need to provide the goods to keep things ticking over. For many businesses, audio transcription is an essential part of the daily grind.

Interviewing 140

Interviewing Market Research User Experience Software 140

Tom Tunguz

APRIL 22, 2019

It’s time to start SaaS Office Hours again! Starting on May 14, I’ll be hosting a monthly event from the Redpoint San Francisco offices called SaaS Office Hours. During these two hours, we will discuss the tactical issues and questions facing seed and Series A SaaS companies in a small group. That’s why we call them Office Hours. We’ve done them in the past and they’ve been a great success.

Sales Recruiting 166

Sales Recruiting Sales Hiring SaaS Development 166

SaaStr

APRIL 22, 2019

The best start-up CEOs are: driven. unhappy if they are not building. truly enjoy doing great things with their team. are grateful for those on the journey with them. want very happy employees. incredibly proud of the crazy things everyone has pulled off. are usually pretty excited to get to work on Monday. but … happy themselves? It’s just … a bit too hard for “happy”.

Startup 190

Startup Engagement 190

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Predictable Revenue

APRIL 22, 2019

Check out this list of Collin Stewart's favorite books. The post Collin’s 2018 Reading List appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 133

Revenue Sales B2B 133

Intercom, Inc.

APRIL 25, 2019

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.

Marketing 145

Marketing Interviewing Branding Consulting 145

SaaStr

APRIL 24, 2019

Both are incredible, iconic companies that dominate a segment of their market. But simply put — Zoom is growing much, much more quickly. Stock prices are (in theory) a function of future profits, and thus, in large part, current growth rates. Zoom is growing at 110%+ annually at $450m+ ARR. (Close to) The Best of All Time. Dropbox is growing at 25% annually at $1.5b+ ARR.

Pricing 156

Pricing Metrics Revenue SaaS 156

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Predictable Revenue

APRIL 25, 2019

Carbathlon is a tradition that started a few years back, right around the time Predictable Revenue + Carburetor (our internal sales automation tool) merged. The post What the. is a Carbathlon? appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 113

Revenue Sales 113

Neil Patel

APRIL 23, 2019

There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.

Sales 111

Sales Growth Hacking Branding Engagement 111

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

Sales 106

Sales Social Media B2B Engagement 106

SaaStr

APRIL 22, 2019

Salesforce Accelerate is hosting a Fireside with me and Jackson Cummings of Salesforce Ventures at the brand new super-cool Salesforce Tower on May 1!! Come meet-up, grab a cold beverage, and stay for an extended discussion of what is new and old in SaaS. I’ll stay until they kick us out!! The post Come Meet Up with SaaStr+Salesforce on May 1!

Branding 156

Branding SaaS 156

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Nimble - Sales

APRIL 22, 2019

We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects, such as how well the plan is aligned to the business, the measurability and performance targets of the plan, and whether the plan is focused […]. The post How to Use Analysis to Craft Your Marketing Strategy appeared first on Nimble Blog.

Strategy 108

Strategy Marketing Business 108

The SaaS CFO

APRIL 24, 2019

Have I Outgrown My SaaS Accounting Software? It’s one of the most common questions that I receive from SaaS finance professionals and founders. They ask, “We’ve outgrown our current accounting software. What SaaS accounting software do you recommend?” There are so many choices in the marketplace, but I feel that few software vendors focus on […].

Software 104

Software SaaS Finance 104

Sales Hacker

APRIL 24, 2019

No one loves practice. No medals are won on the practice field. But all around the world, the brightest and best make time for it. They push themselves to be better every day and strain against their perceived limits –– all to make their performance as close to excellence as possible. Many of these people make their living playing sports… but sales isn’t so different.

Scale 102

Scale Underperforming Technical Team Sales Technical Review 102

SaaStr

APRIL 25, 2019

Listen to the story of how Craig Walker, Founder & CEO at Dialpad acquired TalkIQ for $50M in 2018. With one startup acquired by Yahoo in 2005, another acquired by Google in 2007 and a background as an M&A lawyer, Craig’s perspective on M&A is insightful for any startup founder looking to acquire another company. Want to see more content like this session?

Acquisition 153

Acquisition Technical Review Systems Review AI 153

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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payment Solutions

Groove HQ

APRIL 25, 2019

How to turn existing customers into engaged brand advocates New relationships are always exciting—and the business kind are no exception. Your new customers are thrilled to have found a great solution, and you’re excited about your business growth. The issue is that many companies (especially the ones in their early stages) think they have more […].

Business 102

Business Marketing Branding Engagement 102

Nimble - Sales

APRIL 23, 2019

Every small business leader wants predictable revenue, profitable growth, and loyal customers. However, in today’s workplace, they often struggle with the cultural and digital transformation that can help make this vision a reality. How do you create, motivate, and empower teams to deliver extraordinary experiences? What tools do you need to provide in order to […].

Revenue 101

Revenue Business 101

Totango

APRIL 26, 2019

Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should focus on accelerating the customer journey in order to deliver returns on the investment. Customer onboarding is the period after purchase when your customer is getting to know your product.

Onboarding 92

Onboarding Metrics Customer Success Benchmarks 92

SaaStr

APRIL 23, 2019

Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company. Henrique started his first company at 16 and has now built two successful companies from nothing. Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex.

Sales Hiring 154

Sales Hiring Sales Recruiting Scale Payment Methods 154

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Chart Mogul

APRIL 25, 2019

Ever wonder how retention affects cash flow? We took a peek at how our own subscription model and cash flow is affected by the compounding nature of SaaS. Jason Lemkin talks about how SaaS compounds. It’s a pretty simple concept — but it’s incredibly powerful and is big part of what makes SaaS so attractive to private equity and wall street.

Payment Features 90

Payment Features Subscription Retention Startup 90

Nimble - Sales

APRIL 25, 2019

What is the stage of the task assigned to you? Why is there a delay in completing the project requirements? How many projects are you currently working on? As a business owner when you have to ask these questions to your team, you’re managing your projects in the wrong way. Organizations, irrespective of size and […]. The post 7 Reasons Why Your Team Needs a Project Management Tool appeared first on Nimble Blog.

Management 94

Management Business 94

FastSpring

APRIL 22, 2019

Spring is here (at least in the Northern Hemisphere, anyway!). As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring cleaning gets you in the perfect mindset to tackle site optimization. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Test your site’s loading speeds.

Software Review 66

Software Review Sales Pricing Trends 66