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Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses.
It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help in the early days: Always hire at least 2 reps to start. If you just hire 1, you won’t really know what is working, and not working, and why. Don’t expect a sales magician. You ideally need to close the first 10–20 customers yourself, and then hire sales folks to help.
Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products.
Ready for a sobering fact? We’re going to kick off this interview with a very surprising stat from a CRO report that we recently released: This is a problem for a number of reasons, but chief among them is that marketers tend to spend a looooot of money and resources on getting people to visit […] The post CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency appeared first on The Daily Egg.
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
Bernie Munger is famous for championing the idea of mental models. Mental models help us think about the world by simplifying very complex topics into more digestible and tractable ideas. The challenge with mental models is first learning about them and second figuring out which model applies when. We use mental models in our daily lives. The 80 ⁄ 20 rule is the Pareto Principle.
Salesforce Accelerate is hosting a Fireside with me and Jackson Cummings of Salesforce Ventures at the brand new super-cool Salesforce Tower on May 1!! Come meet-up, grab a cold beverage, and stay for an extended discussion of what is new and old in SaaS. I’ll stay until they kick us out!! The post Come Meet Up with SaaStr+Salesforce on May 1!
Salesforce Accelerate is hosting a Fireside with me and Jackson Cummings of Salesforce Ventures at the brand new super-cool Salesforce Tower on May 1!! Come meet-up, grab a cold beverage, and stay for an extended discussion of what is new and old in SaaS. I’ll stay until they kick us out!! The post Come Meet Up with SaaStr+Salesforce on May 1!
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. For Rick Nucci, customers will win as long as AI empowers employees to do more of what they do best – that is, dealing empathetically with other humans – while skipping tedious busywork that could be handled just as well by a bot.
Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.
It’s time to start SaaS Office Hours again! Starting on May 14, I’ll be hosting a monthly event from the Redpoint San Francisco offices called SaaS Office Hours. During these two hours, we will discuss the tactical issues and questions facing seed and Series A SaaS companies in a small group. That’s why we call them Office Hours. We’ve done them in the past and they’ve been a great success.
Brex Co-Founder and CEO Henrique Dubugras will talk about what he’s learned building the fastest-growing B2B company. Henrique started his first company at 16 and has now built two successful companies from nothing. Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex.
Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
What does your business really need? Defining exactly what things your company can’t live without - let alone thrive without - should be a priority for any budding entrepreneur. From project management platforms and collaborative tools to meeting rooms and internal comms for your team, you need to provide the goods to keep things ticking over. For many businesses, audio transcription is an essential part of the daily grind.
If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users.
Check out this list of Collin Stewart's favorite books. The post Collin’s 2018 Reading List appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.
The best start-up CEOs are: driven. unhappy if they are not building. truly enjoy doing great things with their team. are grateful for those on the journey with them. want very happy employees. incredibly proud of the crazy things everyone has pulled off. are usually pretty excited to get to work on Monday. but … happy themselves? It’s just … a bit too hard for “happy”.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.
We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects, such as how well the plan is aligned to the business, the measurability and performance targets of the plan, and whether the plan is focused […]. The post How to Use Analysis to Craft Your Marketing Strategy appeared first on Nimble Blog.
Carbathlon is a tradition that started a few years back, right around the time Predictable Revenue + Carburetor (our internal sales automation tool) merged. The post What the. is a Carbathlon? appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.
Both are incredible, iconic companies that dominate a segment of their market. But simply put — Zoom is growing much, much more quickly. Stock prices are (in theory) a function of future profits, and thus, in large part, current growth rates. Zoom is growing at 110%+ annually at $450m+ ARR. (Close to) The Best of All Time. Dropbox is growing at 25% annually at $1.5b+ ARR.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.
Have I Outgrown My SaaS Accounting Software? It’s one of the most common questions that I receive from SaaS finance professionals and founders. They ask, “We’ve outgrown our current accounting software. What SaaS accounting software do you recommend?” There are so many choices in the marketplace, but I feel that few software vendors focus on […].
No one loves practice. No medals are won on the practice field. But all around the world, the brightest and best make time for it. They push themselves to be better every day and strain against their perceived limits –– all to make their performance as close to excellence as possible. Many of these people make their living playing sports… but sales isn’t so different.
That’s pretty tough in B2B/SaaS. Brex want from $0 to $1b valuation in 24 months though. That’s pretty extreme. More of the story here; Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript). View original question on quora. The post Is it possible to start a multi billion dollar company in a year? appeared first on SaaStr.
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
How to turn existing customers into engaged brand advocates New relationships are always exciting—and the business kind are no exception. Your new customers are thrilled to have found a great solution, and you’re excited about your business growth. The issue is that many companies (especially the ones in their early stages) think they have more […].
Every small business leader wants predictable revenue, profitable growth, and loyal customers. However, in today’s workplace, they often struggle with the cultural and digital transformation that can help make this vision a reality. How do you create, motivate, and empower teams to deliver extraordinary experiences? What tools do you need to provide in order to […].
I get hassled for this all the time, but I am proud to admit that I am a cost evaluating, penny-pinching, profit-margin-analyzing geek to the core. Early in my career, I saw firsthand how a $20M funded company went from startup to NASDAQ IPO to being delisted in the span of three years due to frivolous spending (but that’s a story for another day). My cost-conscious lens (plus our proven outbound sales program) has served my company, Leadium, well.
Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Why? Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. And that brand generates leads organically, and fairly low-cost leads. This helps a lot. Renewals make things more efficient.
When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
Spring is here (at least in the Northern Hemisphere, anyway!). As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring cleaning gets you in the perfect mindset to tackle site optimization. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Test your site’s loading speeds.
Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should focus on accelerating the customer journey in order to deliver returns on the investment. Customer onboarding is the period after purchase when your customer is getting to know your product.
What is the stage of the task assigned to you? Why is there a delay in completing the project requirements? How many projects are you currently working on? As a business owner when you have to ask these questions to your team, you’re managing your projects in the wrong way. Organizations, irrespective of size and […]. The post 7 Reasons Why Your Team Needs a Project Management Tool appeared first on Nimble Blog.
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