Kellblog
NOVEMBER 21, 2021
No. While common, it’s a bad idea. Thanks for reading. I’m here all week. # # #. Yes, this the second time I’ve started with this tactic. If nothing else, it serves as reminder of why we shouldn’t ask closed-ended questions in sales. Now, let’s dive into the use of demos as a call-to-action (CTA) both on your website and by your sales development reps (SDRs) [1].
SaaStr
NOVEMBER 20, 2021
Q: What qualities do great salespeople have? A few: They really listen. Mediocre sales reps just start diving into their script, and try not to deviate from it. Great salespeople learn their prospects’ needs, issues and pain. They can adjust the pitch and story to suit the prospec t. Every prospect is a bit different. The best reps tailor the pitch, the demo, the functionality shares, the case studies, etc. to suit the needs of the prospect.
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Sales Hacker
NOVEMBER 22, 2021
Creating great sales email sequences requires a lot more work than just writing a few punchy pitches. For long-term success, your SDRs and AEs need to be fully committed to the creation and adoption of new content. The key to creating sales sequences reps will use. Once your AEs and SDRs feel they’re a vital part of the content creation process, you’ll be in a better place.
Predictable Revenue
NOVEMBER 25, 2021
If you’re not telling a compelling story, then you’re losing your audience before you’ve even started. Numbers and other data will make your audience believe but stories will make them engaged listeners. Learn how to create the perfect sales pitch deck! The post How To Create The Perfect Pitch Deck appeared first on Predictable Revenue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Intercom, Inc.
NOVEMBER 24, 2021
Your decision-making process is slowing you down. . Speed is every startup’s biggest competitive advantage. We know that moving at speed is all about making decisions quickly and acting on them – but quick decisions get a bad rap. . They’re considered heedless, overly luck-dependent, and almost treasonous by those of us in the data and research domains.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Unbounce
NOVEMBER 23, 2021
If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.
Predictable Revenue
NOVEMBER 22, 2021
If you’re looking to create consistent revenue for your organization, a quality outbound sales team is precisely what your business needs to continue its path to growth and success. The post 10 Signs It’s Time To Hire An Outbound Sales Team appeared first on Predictable Revenue.
Intercom, Inc.
NOVEMBER 25, 2021
We’ve always heard the best defense is a good offense, but perhaps that doesn’t apply all that well in business. For Dan Gingiss , at least, investing in your defense – the customer experience – is the smartest move you can make. Dan Gingiss is many a thing. A licensed bartender (who, we’ve been told, makes a mean gin martini), a vintage pinball machine maniac, and a die-hard Chicago Cubs and Chicago Bears fan.
SaaStr
NOVEMBER 22, 2021
At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript. Hi, everyone. Nice to see you all. My name is Olivia Nottebohm, and I am the CRO of Notion.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Andreessen Horowitz
NOVEMBER 22, 2021
The following is an excerpt from the book The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen. Copyright © 2021 by Andrew Chen. Published on Future/ a16z, with permission from Harper Collins, an imprint of HarperCollins Publishers. A core pillar in the study of network effects is Metcalfe’s Law, where. Read More. The post Beyond Metcalfe’s Law for Network Effects, and Towards a Better Model appeared first on Future.
Neil Patel
NOVEMBER 22, 2021
In marketing, everyone says you need to pick a niche. And mainly because people believe the following things…. It is easier to market when you pick a niche (fewer competitors) Easier to make money (fewer competitors) You can get traction faster from a monetary standpoint (fewer competitors). In other words, you make money faster because there are fewer competitors, but that isn’t really true.
Unbounce
NOVEMBER 20, 2021
So you’re planning your next marketing campaign and you’ve identified your target audience. Good stuff. But, as you use that audience profile in your marketing plan, something might seem off. After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t share anything in common with?
SaaStr
NOVEMBER 22, 2021
I've never seen a great VP of Sales hide from a miss. — Jason BeKind Lemkin (@jasonlk) November 22, 2021. We’ve talked a lot on SaaStr over the years about how to hire a great VP of Sales — and how to course-correct if you’ve made a miss hire. The two fastest signs of a mishire: No one great joins them in the first 30 days. Every great VP of Sales has 1 or 2 folks that wants to follow them from their last role.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
IT World
NOVEMBER 23, 2021
One of the best parts of using a Pixel is the way tasty little specks of Google intelligence get sprinkled all throughout the experience. Those small but significant morsels show off the value of having Google's greatest ingredients integrated right into your phone's operating system, without any competing forces or awkwardly conflicting priorities at play.
Neil Patel
NOVEMBER 24, 2021
If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your backlinks? You need to pay close attention to the factors that impact backlink value.
Kellblog
NOVEMBER 24, 2021
I hopped over to London a few weeks back to visit my friends at Balderton Capital (where I’m now working as an EIR ) and during the visit we decided to host a meetup for portfolio company founders, CEOs, and CMOs to discuss the question of how to build a marketing machine. We based the meetup on the presentation I recently delivered at SaaStock EMEA of the same title, but in a pretty compressed twenty-minute format.
SaaStr
NOVEMBER 23, 2021
Featuring 5 prominent Founders – from Boast, Calendly, Coda, LaunchDarkly, and SaaStr – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. Moderated by Lloyed Lobo, Co-Founder, Boast.AI and featuring a panel of CEOs that collectively raised more than $1B, including Shishir Mehrotra, Cofounder and CEO, Coda, Edith Harbaugh, Cofou
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IT World
NOVEMBER 23, 2021
If I’ve heard it once, I’ve heard it a million times: “My business is too small for a cyber crook to bother with me.” Oh, my friend you are so, so wrong. No company is too big or too small for a ransomware dealer to come knocking at your virtual door. A recent report from Webroot, The Hidden Costs of Ransomware , found the vast majority—85%—of managed service providers (MSPs) have reported attacks against small and midsized businesses (SMBs).
Neil Patel
NOVEMBER 23, 2021
The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.
Unbounce
NOVEMBER 21, 2021
So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? Nope! You’re just getting started. You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers.
SaaStr
NOVEMBER 22, 2021
Dear SaaStr: Do Salary Increases Help With Retention? I’ll defer to those with more data than me, but here’s what I’ve learned across 3 startups of my own, and investing in 25+ more: Underpaying certainly leads to departures. Employees that are underpaid get bitter and leave. Don’t let it go. Review salaries quarterly, not just annually. And especially, don’t take advantage of those that do well but don’t complain.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Andreessen Horowitz
NOVEMBER 22, 2021
Non-fungible tokens are already beginning to reshape ownership on the web as we know it. NFTs are blockchain-based records that can be digitally scarce versions of, well, anything — and are especially compelling for media assets. They’re poised to give … The post Investing in Royal appeared first on Andreessen Horowitz.
Nimble - Sales
NOVEMBER 25, 2021
Thanksgiving is a time for us to hit pause on all the upcoming holiday madness to reflect on and acknowledge what we’re grateful for. Despite all the ups and downs many of us have experienced in the last two years, thinking through all the things that gave a positive impact is an incredible way to […]. The post Thanksgiving 2021: Reasons to be Thankful in Your Business appeared first on Nimble Blog.
Neil Patel
NOVEMBER 24, 2021
It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and video links. You see them on other search engines too.
SaaStr
NOVEMBER 23, 2021
A lot can happen when it’s a live event. Some things you can prep & plan for, but others … not so much. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our spons
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Unbounce
NOVEMBER 22, 2021
Anyone can send an email. But can you send an email that does the job you want it to? In email marketing, the email’s job is to create conversions— the actions you want your readers to take when they read it. These conversions reflect your ability to grab your subscribers’ attention. If you can’t captivate them with your emails, they’ll click away.
IT World
NOVEMBER 26, 2021
Apple says its lawsuit against NSO Group this week is an attempt to hold the surveillance firm "accountable for. the surveillance and targeting of Apple users." And it spared no ire in accusing the Israeli spyware company of its selling surveillance software to authoritarian governments — regardless of whether those governments use it to target dissidents, journalists, and activists.
Intercom, Inc.
NOVEMBER 23, 2021
I’m excited to welcome three new senior leaders and a new Board Member to Intercom, to help deliver even more breakthrough value to our customers at an exciting moment for the company. We welcome former Smartsheet CMO Anna Griffin and former Lumileds Chief Legal Officer Cheree McAlpine to the executive team as Chief Marketing Officer and General Counsel respectively.
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