Sat.Jul 21, 2018 - Fri.Jul 27, 2018

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Jacob's Ladder in the Startup Fundraising Market - How Startups Today Skip a Round of Fundraising

Tom Tunguz

Jacob’s Ladder is a toy of thin wooden blocks attached by ribbon. If you hold it in your hand and rotate it to touch the second block, it seems to set off a cascade of blocks falling from the top. The blocks haven’t changed positions, though they do rotate. It’s a moving optical illusion. When I watch this toy, I’m reminded of the current state of the fundraising market.

Startup 150
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Lessons learned from scaling a team

Intercom, Inc.

If you analyze any problem for long enough, it ends up sounding like a people problem. That’s what I’ve learned most in the past 7 years at Intercom. And it’s usually your fault. What follows are my talk from Intercom’s tour last year and a loosely edited transcript of it. Short on time? Here are five quick takeaways: 1. During the founding stage , the wrong co-founders can cause your company to fail.

Scaling 152
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Data-Driven Ways to Choose Effective CTAs for Your Display Ads

Unbounce

Not every digital marketer has a Coca-Cola ad budget. In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies. But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you can too. If you’re running Google campaigns on the Display Network to boost awareness of your brand, it’s likely you want to drive this traffic to your landing pages.

Data 103
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Going beyond the subscription model

Chart Mogul

Subscription businesses are experimenting with hybrid billing models, mixing recurring revenue with one-time payments. Here are some examples of successful hybrid billing strategies in the industry today. In the enterprise software market, the move to a recurring revenue model is effectively complete. Gartner predicts that all new market entrants and 80% of historical vendors will offer subscription-based business models.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What You Can Expect During an Ecommerce Software Demo

FastSpring

After what can sometimes be months of research and evaluation, there will come a time where you are ready to request a demo of a much-needed ecommerce software solution. Between coordinating meeting times, understanding various virtual meeting tools, and connecting with a total stranger to figure out how your business benefits from using a robust ecommerce platform—software demos can be a stressful process.

More Trending

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Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

GetUplift

I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this: Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?”. Me: “What was the redesign based on?”. Them: “Our designers created a new, beautiful, sleek, up to date and responsive site…”. Me: “Did you test it or elements of it before going live?”.

Pricing 63
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7 Sales Triggers Guaranteed to Uncover New Sales Opportunities

Sales Hacker

In this article, I’m showing you how to uncover seven hidden sales triggers. They are perfect for nudging prospects over the line and discovering sales opportunities you never knew existed. When HubSpot surveyed over 6,200 sellers and marketers , they found that establishing urgency was the single biggest challenge facing salespeople. After all, it’s one thing to convince prospects that you’re selling a great product; it’s another thing to get them to pull the trigger and

Scale 62
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Scale Your Sales Career in 2023 With This Old-School Approach

CloseSaaS

Growth is easy in the early days of your sales career. You have unlimited potential, and simply learning the technology, methods, and sales strategies that work will help you move up quickly. But this only works to a point.

Scale 52
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Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Intercom, Inc.

One of the hardest moments of Josh Pigford’s career came with the surprise news that Baremetrics had just six to eight weeks of runway left. He searched for ways to cut costs. Hard conversations ensued. Faced with the reality that were no options left, Josh had to ask his employees to take a 15% pay cut – and a 30% salary reduction himself. Remarkably, the team stuck around with few exceptions.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Why You Don’t Want to Miss Ramp, the Revenue Ops Event of the Year

InsightSquared

Sales, marketing and business operations professionals will join forces for Ramp by InsightSquared , the second annual revenue ops event of the year, on August 6th-7th at the Westin Boston Waterfront. Here’s all the reasons why you should be there: 1. Spend the day learning from experts around relevant tactics that you can put into action when you get back to your desk.

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5 Ways to Keep Your Sales Machine Efficient While Scaling Headcount

Sales Hacker

As sales leaders, most of us assume that many aspects of our sales machine will become inefficient during hypergrowth. As we think of ways to improve sales performance, a number of growth pains may come in the way: High acquisition costs. Decreased revenue per rep, High turnover as you scale headcount. “It’s just the price of hypergrowth,” we think.

Scale 57
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MRR Should Really be Called 'MRRR' Due to GAAP Accounting Rules

SaaSOptics

Most people in the SaaS world know MRR stands for "monthly recurring revenue." What many do not know is that despite having the word "revenue" in it, MRR is not actually revenue. MRR could be more accurately described as "MRRR" or monthly recurring revenue representation. MRR is a normalized number that provides a good representation of your monthly recurring revenues, but it is not actual revenues that you can legitimately recognize under GAAP.

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To bot, or not to bot?

Intercom, Inc.

The challenge with automation is knowing when you’ve gone too far , when you’ve automated to the point of ruining the very thing you sought in the first place: a better customer experience. Chatbots are a prime example of when we couldn’t see the forest for the trees. The failure of bots to gain traction is well-documented. For example, the website Chatbot Fail is a virtual graveyard of chatbots that don’t solve a real problem: Poncho, the short-lived weather app that failed to recall that Googl

Sales 128
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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3 Small Marketing Changes to Make a Big Difference in Your SaaS Business

Entrepreneur - SaaS

These these basic adjustments can help draw more customers and revenue.

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How to Build an Effective Pipeline and Increase Sales 5x [PART 1: Getting more leads]

Sales Hacker

The post How to Build an Effective Pipeline and Increase Sales 5x [PART 1: Getting more leads] appeared first on Sales Hacker.

Sales 61
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Customer Service & Support: The Tools 2018

yoursales

CUSTOMER SERVICE & SUPPORT SOLUTIONS CUSTOMER SERVICE & SUPPORT SOLUTIONS SALES STACK 2017: THE TOOLS C ustomer Service and Support have long had a wide variety of tools to enhance the experience of customers as well a increase efficiency and ability in customer service and support teams. The profession is changing and evolving with clients increasingly expecting remote and digital support.

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Tapping into high-intent leads in real time

Intercom, Inc.

We often talk about engaging with visitors on your website, but what happens when you have too many visitors and not enough people to chat with them? How do you make sure you’re talking to the right ones? In this guest post, Alex Ortiz and Hank Taylor of Tray.io , a general automation platform provider of automated API integration tools, explain how they integrated Intercom to their revenue stack and automated workflows across marketing, sales, and support.

Scale 126
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How Proper SEO Benefits Your Content

Kraftblick

SEO and content marketing are completely different concepts, but they tend to be pretty closely connected. Top-notch content online must be created to meet all industry SEO guidelines. Image Source: dmnews.com. Here’s another way of looking at this interaction. I can’t say that I am a huge comic books fan, but I do read them occasionally and watch some superhero movies from time to time.

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Stop Your AEs from Ruining Your Outbound Demos – An Actionable Guide

Sales Hacker

Let’s explore how to run top-notch discovery calls and avoid the biggest outbound prospecting mistakes AEs are making. I previously wrote a Sales Hacker article deconstructing Lead Qualification , where we explained the Buyer’s Journey, overlaid with human psychology and the “P-MAP” qualification criteria. Here’s a picture from that article: I also recently explained that there’s not a clear agreement on where to draw the line between “inbound” and ̶

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A Real Example of How to Handle an Angry Customer Service Complaint on Social Media

Groove HQ

We’ve covered how to deal with angry customers. Now let’s see it in action. In customer service, angry and upset customers are a fact of life. They’re not going away, no matter how good your business is. People have bad days, and things go wrong. And you’re left to solve the problem. We’ve covered this […]. The post A Real Example of How to Handle an Angry Customer Service Complaint on Social Media appeared first on Groove Blog.

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What we shipped: 13 new features to drive conversions and enable better conversations

Intercom, Inc.

Intercom enables you to have better conversations with your potential customers and the best conversations of all lead to conversions. We’re focused on helping businesses increase the quality of their conversations and thus the quantity of conversions across marketing, sales and support teams. The value in conversations can be seen in how they help sales teams develop relationships with their leads and push deals over the line, as well as how a conversation allows support teams to work thr

Scale 112
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Understanding SaaS: Service Level Agreements (SLA)

SaaS Metrics

Introduction Many users interested in trying out SaaS (Software as a Service) end up getting confused by all the technical jargon they come across during their research. While SaaS is increasingly becoming a popular software delivery method, many still don’t understand common terminologies associated with the cloud technology. The SLA (Service Level Agreement) is perhaps one of the most important things to consider when signing up for a SaaS offering.

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Why Patience Will Drastically Improve Your Decision Making in Sales

Sales Hacker

Here are 5 things you can do every day to practice patience and improve your decision making in sales. Remaining patient in today’s chaotic and fast-paced society is next to impossible. With a quick tap of a screen we’re all exposed to an infinite amount of options, all of which promise us a better and more fulfilling life. The opportunities are endless, and the possibilities exhilarating.

Sales 47
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Conversation Qualified Leads: Using Drift to Engage Prospects

Adhere Creative

M arketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent.

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How AI Learning Is Implemented With Electra Virtual

Backlinkfy

Before we move head-on to the very intriguing development, our company is focused on getting word out to the world about what we truly believe to be a worthy investment. A way for you to better your ability to trade wisely and make very informed decisions. Let us first introduce you to the intelligence behind all the amazement you are going to witness soon.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Most Important Customer Service Phrases You Should (And Shouldn’t Be) Using

Groove HQ

Increase customer satisfaction with the right customer service phrases. I’ll never forget the first time I got rightfully chewed out by my boss. I was sixteen, and of course, as sixteen-year-olds tend to be, a complete idiot. A young mom and her two kids had wandered into the sporting goods store where I worked. They […]. The post The Most Important Customer Service Phrases You Should (And Shouldn’t Be) Using appeared first on Groove Blog.

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How To Build An Effective Pipeline And Increase Sales 5x [PART 2: Closing More Deals]

Sales Hacker

The post How To Build An Effective Pipeline And Increase Sales 5x [PART 2: Closing More Deals] appeared first on Sales Hacker.

Sales 58
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What If Marketing Was Honest?

The Marketing & Growth Hacking Publication

The truth can hurt your revenues, but here’s why it’s worth it. Continue reading on Marketing And Growth Hacking ».