Sat.Jan 05, 2019 - Fri.Jan 11, 2019

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How I Increased My Website Traffic by 80% in 6 Months [Case Study]

The Daily Egg

Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […] The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.

Revenue 277
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Your Company is a Product Used By Your Employees

Tom Tunguz

In their book, It Doesn’t Have to Be Crazy at Work , Jason Fried and David Heinemeier Hansson, the founders of 37Signals share how they’ve built and run their very successful company Basecamp. There’s a novel idea in the book: your company is a product used by its employees. [W]hen you think of the company as a product, you ask different questions: Do people who work here know how to use the company?

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How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group. The post How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis appeared first on Predictable Revenue.

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The recipe for growth as a designer

Intercom, Inc.

Picture this: You’re a designer with a handful of years experience under your belt. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious. You look to the future and ask yourself, where do I want to be this time next year? What about in five years?

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Unbounce

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

More Trending

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5 strategies to become a great SaaS CEO

SaaStock

On the day before the official program of SaaStock18 began, we hosted 8 bootcamps around Dublin as part of SaaS.City, our 1-day accelerator. One of the most popular bootcamps on the day covered the art of being a great SaaS CEO. The room was filled with 50 CEOs from across Europe — plus some from the US, India, and Saudi Arabia. The challenges they had were everything from hiring, translating company vision to the team, and retaining great people, all the way to making better decisions as compan

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The year of breaking past human limits

Intercom, Inc.

We’ve reached a point in the digital era where customers not only seek, but expect personal communication from businesses. Don’t get left behind. It doesn’t matter if you’re an early-stage startup with three employees or a publicly listed company with 1,000, customers have come to expect fast and highly relevant interactions with businesses. As our CEO and co-founder Eoghan McCabe put it last fall at The Next Chapter, the only way to achieve this is by embracing automation technologies thoughtfu

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Building Your Sales Enablement Technology Stack

Sales Enablement, SaaS and Growth

One of the most significant trends over the past decade has been the explosion in the number of companies in the software as a service (SaaS) industry. Today, there’s SaaS products to support virtually every business function, and increasingly for specific segments too. Several forces have combined to make this a reality - chief among them is the mass migration to cloud computing from on-premise software, and the fact that it’s never been easier, quicker or cheaper to launch a SaaS company.

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7 Marketing Mistakes That Nearly Broke Me… Literally

Neil Patel

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.

Marketing 111
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Is a Free Trial Always Better Than a Demo?

Cobloom

Which offer will be most likely to motivate your potential customers to engage with you: a free trial or a demo? It’s generally accepted that for your software as a service product a free trial is always preferable to a demonstration. It provides the prospect with the freedom to use the tool in their own time, at their own pace, and experience real value first-hand before making their purchase decision.

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New horizons: How to move your life for your career

Intercom, Inc.

When we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it. We seldom imagine replacing the comfortable life we already have with an entirely new, unfamiliar environment. That is even more true when you have a family to think about, too. And yet, just last year, that’s exactly what I found myself doing, moving my family and embarking on a new chapter of life with Intercom in Dublin.

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TBM success stories: Improving the value of IT

IT World

CIOs are turning to financial analytics to automate technology business management (TBM), a framework for aligning the value of IT services with the cost to produce them.

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Stop Scaring Whales, Part 1

Sales Hacker

My whale hunting story (no Orcas were harmed in the telling of this tale). Call me Ishmael. For over a decade, I’ve been doing business as a Whale Hunter. As an enterprise account consultant, I’ve consulted with hundreds of small and midsize companies (most in the range of $10m to $150 annual revenue) and trained thousands in how to grow fast by selling big deals into the enterprise market.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Payment Facilitation Problems: What you should know about potential funding issues

Agile Payments

Payment Facilitation Problems: What you should know about potential funding issues.

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Announcing The Modern Guide to Live Chat for Marketing

Intercom, Inc.

Live chat is the ultimate way for modern marketers to personalize their message and engage new users, and we’re publishing The Modern Guide to Live Chat for Marketing to help them do just that. “Marketing” is an ambiguous term in this day and age. For some, it’s about mass emailing press releases. To others, it’s about writing blog posts or running events.

Marketing 120
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5 Sneaky Reasons You’re Losing Customers (despite your best intentions)

Chart Mogul

Struggling with churn? Guest blogger and ChartMogul friend, Kristen DeCosta from Churn Buster, discusses some of the lesser-known reasons companies lose customers and what to do about it. Kristen DeCosta is the Growth Lead at Churn Buster. She is dedicated to educating companies and founders on the importance of customer retention and the dangers of ignoring churn of all types. .

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PODCAST 39: How to Build A Startup Inside One of the World’s Biggest Tech Companies

Sales Hacker

This week on the Sales Hacker podcast, we talk to Diane Chang Wardi, one of the sales leaders running and building the Facebook for Work initiatives within the global Facebook organization. . Diane originally hails from the fashion industry before joining entering the tech world via Google and then Facebook. She’s tasked with the daunting role of building a traditional B2B enterprise sales team the most recognizable consumer tech company on the planet.

Scale 76
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Canada Electronic Funds Transfer

Agile Payments

Canada Electronic Funds Transfer processing options are scarce compared to the ACH processing providers available in the United States. Options are limited because of the small number of banks that run the payments sphere. This makes it difficult to gain access to Canada EFT processing.Utilizing a canada electronic funds transfer allows Canadian businesses to debit checking accounts for one-time or recurring payments.

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Understanding The True Cost Of Ecommerce Downtime

FastSpring

Ecommerce downtime can cost your business a lot more than money. Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. With commerce moving steadily toward an almost entirely digital experience, a minute’s downtime is a minute too long. Whether you’re selling software, SaaS, or digital products, your online store needs to have processes in place to ensure that you’re operational around the clock––and av

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4 Features Your Digital Customer Engagement Platform Must Have

Totango

At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. Customers will see the value in their purchase, and you’ll grow a more valuable brand.

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Millennial Men With No Degrees: Come Work in Sales

Sales Hacker

For those of us reading the business and financial news regularly, you’ll start to notice two common threads: that millennials work differently than other generations and often have a hard time integrating into the workforce, and that most sales teams need more quality people. In fact, a recent Bloomberg article tracked statistics that tell us that millennial men just aren’t in the workforce at the rates we would expect based on historical statistics.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Podcast: How to Grow and Exit a Company You Find on Craigslist, an Interview with Colin Engstrom

Divestopedia

Great businesses can come from unusual places. Being able to capitalize on them and grow them is what will set you apart from other entrepeneurs if you're looking to make a decent profit. Learn how here.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Marketers sure are good at jargon, aren’t they? We love talking about our KPIs, ROI, and margins. But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business.

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How to Beat the Average Churn Rate for Subscription Service Enterprises

Totango

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and see if you’re meeting your growth goals. And if you’re operating in the highly competitive subscription-based B2B industry, it’s an especially important number.

Churn 54
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What Will You Do When Prospects Raise Objections?

Sales Hacker

The post What Will You Do When Prospects Raise Objections? appeared first on Sales Hacker.

Sales 73
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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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19 strategies, tactics, and tips on how to launch a product in 2023

CloseSaaS

As a founder, there’s nothing more exciting (and stressful) than launching a product. You’ve sat back for a few rounds, watched the game get played, and now you’ve got a winning hand and are ready to go all in.

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The Complete Guide to Setting Up an Online Store

FastSpring

You have an amazing idea. You’ve done tons of research and development, and now you’re ready to start selling your product. That means setting up an online store. Suddenly, all that product development sounds like the easy part, right? But don’t worry; there are tons of tools and services to help you set up an online store that’s perfect for your digital business.

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#SaaS: Performance versus Brand Marketing at Early Stage

Point Nine Land

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. For example, if you approach content marketing with performance in mind, you’ll focus heavily on tracking keyword rankings, traffic growth, conversion funnels (what content converts, how, where) and create content accordingly. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generat