Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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7 Top Trends in Customer Success to Learn From, and Maybe Emulate

SaaStr

Nick Mehta, CEO of Customer Success leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customer success leader for the first time in-person in a long time. These points are so interesting I thought I’d add a few thoughts on to them. 7 takeaways: 1. Many have NRR as a top-level company metric. I love having NRR be the #1 metric for Customer Success.

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Marketing Stacks That Work: Why One Tool Isn’t Enough

Trujay

Want your business to make more money? Focus on your marketing. Image Source: Unsplash Marketers appeal to a customer regardless of age, ethnicity, or socioeconomic status. But marketers have to reflect that diversity. The online buying process is similar to a life cycle and thus enters one of the most beneficial […]. The post Marketing Stacks That Work: Why One Tool Isn’t Enough appeared first on Trujay: Migration & Integration Solutions.

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How to Create a SaaS Marketing Plan in 7 Steps

Baremetrics

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. From ranking for over 34,000 keywords to running its own knowledge base (i.e., HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion.

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Best Fleet Maintenance Software Compared

The Daily Egg

After thoroughly investigating the world of fleet maintenance software, we concluded that Fleetio is the best choice for most people. This software cuts out manual data entry, uses reporting and analysis tools to give managers helpful insights, has a simple look and feel, and connects fleets through desktop and mobile devices. The Best Fleet Maintenance […].

Software 336
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Sometimes even more. From referrals. From brand. From word-of-mouth. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers.

More Trending

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Data Meshes, Apache Iceberg & Project Nessie - Novel Ideas in the Data World

Tom Tunguz

One of the most exciting trends in data, during this Decade of Data, is the evolution of the open ecosystem. Around the new Cloud Data Lakes an ecosystem is blossoming, bursting with new concepts for the future of data. The third Subsurface conference takes place this week, July 21-22, to delve into some of these topics. Here are some of the highlights: Zhamak Dehghani invented the concept of the Data Mesh.

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Google Voice Alternatives

The Daily Egg

Google Voice is a solid call service option if you’re strapped for resources and/or looking for basic VoIP services. Its app is extremely simple to navigate and you can personalize it to forward calls and keep spam away. It’s free for personal use but it charges if you get it for business use. Overall, Google […]. The post Google Voice Alternatives appeared first on The Daily Egg.

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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. Its roots are in SMEs sold directly, a market a lot of us attack as well. It’s in many ways the hardest way to do it (direct sales to SMEs), but like HubSpot, Avalara has made it work well.

Scale 334
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Building a RevOps structure to increase revenue and customer LTV

Predictable Revenue

Erol Toker and Rachel Haley explain why RevOps is important, how its evolution is reminiscent of the dot com boom, common mistakes leaders make when building out the RevOps function, and more! The post Building a RevOps structure to increase revenue and customer LTV appeared first on Predictable Revenue.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Intercomrade Spotlight: Will Sparks

Intercom, Inc.

Intercomrade Spotlights is a series that features stories of Intercom employees, exploring their careers, interests, experiences, and hopes for the future. Meet Will Sparks, Recruiter at our San Francisco office. Will joined us in 2019 and has been hiring top talent ever since. We chatted to him about why he chose Intercom, his new puppy, and how he paved his own way into his career. .

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Best WordPress Calendar Plugins Compared

The Daily Egg

Best WordPress Calendar Plugins Compared WordPress calendar plugins help to list bookings, appointments, and other events on your site. We spent seven days reviewing over 30 WordPress plugins to determine the best of the best. We concluded that Booking Calendar is the best for most people due to its adaptability, ease of use, and customization […].

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13 Tips to Being a Better Interviewer. Don’t Waste That Podcast or Event.

SaaStr

Secrets to a solid interview: 1/ Interview your heroes 2/ Do an hour of research 3/ Write out 5 great questions + 5 back-up questions 4/ Listen, and ask +1 follow-up question on the great responses 5/ Share questions ahead of time. Most will read them, some will add good ideas. — Jason BeKind Lemkin (@jasonlk) July 18, 2021. The other day on Twitter a CEO asked who they should emulate as an interviewer for their new podcast.

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How To Not Suck At Your Elevator Pitch

Predictable Revenue

Rajiv Nathan, Founder at Startup Hypeman, talks about his top strategies to nail sales pitches and make potential prospects' heads turn. The post How To Not Suck At Your Elevator Pitch appeared first on Predictable Revenue.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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3 Reasons Why Your Marketing Needs Unbounce’s New Smart Builder [Announcement]

Unbounce

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. (The quote is often attributed to the 18th-century poet and philosopher Ralph Waldo Emerson. Hmm, yeah, not exactly someone with conversion rates top of mind.). When it comes to building landing pages, you’re not doing it for the journey, are you?

Marketing 145
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Best Membership Plugins for WordPress Compared

The Daily Egg

A quality membership plugin for WordPress can help you to refine your site’s performance and monetize your site, but that plugin needs to be the right fit for your site to be effective. To choose the best plugins, we used certain criteria and carefully reviewed the most popular plugins and their overall performance. Our top […]. The post Best Membership Plugins for WordPress Compared appeared first on The Daily Egg.

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The Top 10 SaaStr Videos of the Week: ThoughtSpot, Chime, Plaid, Marqeta, Square and More!!

SaaStr

This last week was full of new SaaStr video content after the incredible digital SaaStr Money sessions with the CEOs and CXOs of Chime, Square, Adyen, Plaid, Marqeta and so much more! Catch up on those sessions here! Now on the Top 10 for the week! #1. Bottoms Up vs. Top Down Selling in the Enterprise with ThoughtSpot’s CEO. A classic session from SaaStr Enterprise 2021 on when top-down selling works vs. bottoms up.

Scale 290
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How to Utilize Automated Email Marketing

Neil Patel

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

Marketing 145
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Bob Swan

Andreessen Horowitz

Since we raised the first a16z Growth Fund in 2019, our aim remains to partner with founders of companies in large markets, with ambitions to become global leaders, and arm them with resources and access to a16z networks to help … The post Bob Swan appeared first on Andreessen Horowitz.

Marketing 145
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Best HVAC Software Compared

The Daily Egg

After thoroughly searching the internet for the best options available, we have concluded that Jobber has the best HVAC software for most people. Jobber has an effective CRM tool, an intuitive mobile app, and ample quoting features that most HVAC businesses will find extremely useful. The Best HVAC Software for Most With Jobber, technicians can […].

Software 321
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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

That’s a wrap on SaaStr Money 2021 ! Here’s what you missed: Ringing the Bell on Competition with Chime’s CEO. Chris Britt, CEO @ Chime & Satya Patel, Partner @ Homebrew. Chime wasn’t the first digital bank, but it has become the largest one in the United States. Come hear from Chris Britt, co-founder, and CEO, about Chime’s journey in a highly competitive market and what it took to win.

Payments 279
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The 10 Elements of a Successful Social Media Profile

Neil Patel

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of each social media profile you create as a landing page for your personal brand.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Arianna Simpson

Andreessen Horowitz

Part of succeeding in venture, and certainly in crypto, is being willing to take risks for something that you believe in deeply. Arianna has this trait in spades. After learning about crypto in the context of the hyperinflation she witnessed … The post Arianna Simpson appeared first on Andreessen Horowitz.

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Best SEO Plugins for WordPress Compared

The Daily Egg

An SEO plugin for WordPress can run the gamut from offering basic SEO suggestions to providing a full-fledged analysis of what you could be doing better. We spent dozens of hours testing SEO plugins on WordPress sites, comparing features like analytics, keyword research capabilities, and interface simplicity, to determine the best options. AIOSEO is the […].

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Dear SaaStr: As a Co-founder, How Do You Know When It’s Time to Quit?

SaaStr

Q: As a co-founder of a startup, how do you know it’s time to quit? You don’t. Why? Because 50% or more of the time, you’re not seeing things 100% clearly — because you are tried. And when you’re tired, you don’t always make the right decisions. Before you quit: Talk to 2–3 mentors you trust. Folks that have walked a mile in your shoes — but also gone further as well.

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How to Use Instagram Ads

Neil Patel

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista. Your best bet for Instagram success is to share stunning visuals and high-quality photos. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What Causes High Bounce Rates in 2021—and How to Fix It

Unbounce

Imagine this: You publish your landing page and wait for your conversions to roll in. Except they don’t — you see tons of bounces instead. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Here’s the good news: You can take action to lower your bounce rates (and, therefore, raise your conversion rates).

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Best Creative Writing Courses Compared

The Daily Egg

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer a robust curriculum, include assessments to measure your progress, and are taught by industry experts. We spent dozens of hours comparing […].

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Dear SaaStr: How Do VCs Find Companies To Invest In?

SaaStr

Q: How do VCs and investors find companies to invest in? True – just tell me what you do in 1 sentence, your ARR, MoM growth rate, website URL, and perhaps a link to a docsend. Anything more looks like spam. [link]. — David Sacks (@DavidSacks) October 23, 2020. Later stage VCs (Series B/C/D/E, etc) have it somewhat easier — they track startups breaking out and just reach-out.