Sat.Dec 21, 2024 - Fri.Dec 27, 2024

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SaaS Marketing in 2025: 12 Proven Tips & Strategies That Work

Kalungi

As a SaaS founder or executive looking into ways to scale and grow, marketing is likely at the top of your list. But the competition is fierce, the market is constantly evolving, and your audience is more discerning than ever.

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Building a Competitive Edge Through Channel Partnerships

Blulogix

By Inga Broerman Building a Competitive Edge Through Channel Partnerships In an increasingly competitive subscription economy, channel partnerships have become a beacon for businesses seeking scalable growth and sustainable revenue streams. As industry consolidation accelerates and large players dominate market share, strategic partnerships offer an essential way to expand reach, tap into new markets, and drive innovation.

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Dear SaaStr: How Far in SaaS Can a 10 or 20 Person Team go?

SaaStr

Dear SaaStr: How far in the SaaS can a 10 or 20 person team go? I know many are talking about AI fueling 1 person, $1B start-ups. I hope that happens. But maybe not so much in SaaS. Today, the most efficient public SaaS company is probably Doximity, at about $700,000 in revenue per employee. They get many network benefits, being the LinkedIn for Doctors.

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The 5 Best Website Optimization Tools Compared

The Daily Egg

We rounded up our top five favorite website optimization tools, starting with the multi-tool pocketknife of web optimization: Mangools. We love Mangools because its so. The post The 5 Best Website Optimization Tools Compared appeared first on The Daily Egg.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How Prepaid Card Issuing Can Boost Your Business Operations

USIO

Prepaid card issuing is becoming an increasingly popular way to handle payments, disbursements, rewards and reimbursements that not only simplifies these processes but also improves employee and customer experiences. Incorporating prepaid cards into your business operations can benefit your company. Prepaid cards offer an immediate, flexible way to load and transfer funds.

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How to Use Chrome to View a Website as Googlebot

The Moz Blog

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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How to Calculate and Improve Average POS Merchant LTV?

SaaS Metrics

Calculate your POS merchant LTV and discover strategies to enhance profitability; explore techniques to transform your business outcomes effectively. The post How to Calculate and Improve Average POS Merchant LTV? first appeared on SaaS Metrics.

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BlueSnap’s Top 10 Digital Payment Articles of 2024

BlueSnap

In 2024, businesses saw the global economy stabilize and worldwide inflation begin to ease. This has been a year of resilience for many industries, and being sure your payments are set up for success is key for the growth that many businesses are preparing for in the new year. The post BlueSnaps Top 10 Digital Payment Articles of 2024 appeared first on BlueSnap.

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6 Best practices for sales pipeline management in marketing agency

Nimble - Sales

Managing a sales pipeline effectively is critical for marketing agencies aiming to achieve consistent growth and maintain a competitive edge. A well-managed pipeline ensures that leads are nurtured, conversions are optimized, and team productivity is maximized. In this article, we The post 6 Best practices for sales pipeline management in marketing agency appeared first on Nimble Blog.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Here are the key takeaways from part 1 of this interview. Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interv

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6 Classic ‘90s Websites (+ 6 that Are Still Up)

The Daily Egg

Have you looked at websites from the 1900s lately? As in, from the 1990s, when websites were born? The very first website launched on August. The post 6 Classic 90s Websites (+ 6 that Are Still Up) appeared first on The Daily Egg.

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Internal, International, and Subdomain Cannibalization — Whiteboard Friday

The Moz Blog

In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.

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+100 SaaS Acronyms Explained [Sales, Marketing, and More]

Kalungi

Decode 100+ SaaS acronyms in our glossary for sales, marketing, and customer success. Perfect for SaaS founders looking to master industry jargon.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Gong: $100k Deals Take About 70 Days to Close

SaaStr

Gong has its 2025 State of Revenue out. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year. Gong also looked across its entire customer base to measure deal velocity. The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close.

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The 12 Analytics Blogs Every True Pro Follows

The Daily Egg

Average analytics blogs present data in a dry and monotone way. The contents there, but you dont feel any kind of enjoyment, motivation, or excitement. The post The 12 Analytics Blogs Every True Pro Follows appeared first on The Daily Egg.

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Overcoming Revenue Leakage with Smarter Billing Practices

Blulogix

By Inga Broerman Overcoming Revenue Leakage with Smarter Billing Practices Revenue leakage is one of the most insidious challenges subscription-based businesses face. Whether through pricing errors, missed renewals, or incomplete billing processes, these small inefficiencies can add up to significant lost revenue over time. In todays competitive subscription economy, addressing revenue leakage isnt optionalits critical for sustaining profitability and building trust with customers.

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The Only SaaS Marketing Playbook You’ll Ever Need [Download]

Kalungi

SaaS marketing is tough. Its a world of endless possibilities, cutthroat competition, and an audience with sky-high expectations. How do you rise above the noise, stand out, and drive sustainable growth?

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Carta: Only 18% of Sales Execs Are Women

SaaStr

So have we made any real progress in diversity in SaaS the past 5 years? The past 10? In some ways, for sure yes. But we have a long way to go, still. A long way. Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite.

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How to Implement Ratable Revenue Recognition for SaaS Businesses?

SaaS Metrics

Implement ratable revenue recognition in your SaaS business by aligning financial reporting with service delivery—discover how this enhances transparency and accuracy. The post How to Implement Ratable Revenue Recognition for SaaS Businesses? first appeared on SaaS Metrics.

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How Usage-Based Pricing is Transforming Subscription Billing

Blulogix

By Inga Broerman How Usage-Based Pricing is Transforming Subscription Billing The subscription economy is undergoing a transformation, driven by the rising popularity of usage-based pricing. This model, also referred to as metered billing, aligns costs with actual consumption, offering customers a fair and flexible way to pay for services. For businesses, its both an opportunity and a challengean opportunity to attract and retain customers by meeting their expectations for transparency and perso

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How to Align SaaS Marketing Content with the Buyer’s Journey

Kalungi

Your prospects are out there, searching for solutions to their challengesright now. Theyre comparing options, evaluating vendors, and consuming content to guide their decisions. But heres the big question: is your content meeting them at the right moment, with the right message?

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Interesting Learnings from ServiceNow at $11 Billion in ARR

SaaStr

So it’s ending up a good year for Enterprise SaaS, fueled in part by AI, but also fueled in part by bounced off some lows in terms of overall enterprise IT spend: ServiceNow is worth a cool $230 Billion at $11 Billion in ARR — the 20x club! Its stock is up a cool +64% this year! Salesforce is now worth a cool $340 Billion at $38 Billion in ARR.

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Pricing Comparison: TSheets vs. Homebase for Small Businesses

SaaS Metrics

Keen to discover which time tracking tool offers better value for your small business? Dive into our detailed pricing comparison of TSheets and Homebase. The post Pricing Comparison: TSheets vs. Homebase for Small Businesses first appeared on SaaS Metrics.

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Harnessing the Power of Profitability Insights

Blulogix

By Inga Broerman Harnessing the Power of Profitability Insights In the subscription economy, growth alone is no longer sufficient. The emphasis has shifted to profitable growth , requiring businesses to dig deeper into their operations and understand exactly where their profitability lies. This approach ensures that resources are allocated effectively, investments generate returns, and growth is sustainable.

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SaaS SEO 101: A 2025 Guide for SaaS Founders and CEOs

Kalungi

Imagine this: your ideal customer is searching for a solution that your SaaS company offersbut instead of finding you, they land on your competitors website. Frustrating, right? This is exactly why you, as an executive, should care about SEO.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Carta: 24% of all Seed VC Rounds Were For SaaS in 2024

SaaStr

So for a while, it did feel like SaaS was dead in VC. Somewhere from March 2024 to October 2024 or so. The, the SaaS leaders started to re-accelerate growth, and their market caps in many cases went up 40%+ or more. AI was often the accelerant. And it’s clear now, at least for now, SaaS is back. So the latest data from Carta is helpful. Of 1,302 seed-stage rounds on Carta this year. 308 or 24% were into SaaS — and it was the largest category: Now of course, definitions vary, and many

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What Is the Average POS Merchant LTV and Why Does It Matter?

SaaS Metrics

Learn why the average POS merchant LTV, ranging from $200 to $1,500, is crucial for shaping effective business strategies and boosting profitability. The post What Is the Average POS Merchant LTV and Why Does It Matter? first appeared on SaaS Metrics.

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Whoa. 5 New Data Features in SparkToro in 100 Days.

Sparktoro

If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single one is hot like pizza supper. I’m gonna blow your mind. SparkToro is a three-person company with one engineer, Casey Henry. And yet, in the past 100 days, we’ve built all this stuff. Built and released.

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