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As a SaaS founder or executive looking into ways to scale and grow, marketing is likely at the top of your list. But the competition is fierce, the market is constantly evolving, and your audience is more discerning than ever.
By Inga Broerman Building a Competitive Edge Through Channel Partnerships In an increasingly competitive subscription economy, channel partnerships have become a beacon for businesses seeking scalable growth and sustainable revenue streams. As industry consolidation accelerates and large players dominate market share, strategic partnerships offer an essential way to expand reach, tap into new markets, and drive innovation.
Dear SaaStr: How far in the SaaS can a 10 or 20 person team go? I know many are talking about AI fueling 1 person, $1B start-ups. I hope that happens. But maybe not so much in SaaS. Today, the most efficient public SaaS company is probably Doximity, at about $700,000 in revenue per employee. They get many network benefits, being the LinkedIn for Doctors.
We rounded up our top five favorite website optimization tools, starting with the multi-tool pocketknife of web optimization: Mangools. We love Mangools because its so. The post The 5 Best Website Optimization Tools Compared appeared first on The Daily Egg.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Prepaid card issuing is becoming an increasingly popular way to handle payments, disbursements, rewards and reimbursements that not only simplifies these processes but also improves employee and customer experiences. Incorporating prepaid cards into your business operations can benefit your company. Prepaid cards offer an immediate, flexible way to load and transfer funds.
Heap is one of multiple analytics tools that offers session replay functionality. But is it the best one for your team? That’s what this article will help you decide! I will show you how it works, discuss its main capabilities and limitations, and suggest an alternative session recording tool to consider. Overview of Heap session replay feature Heap session replays allow you to watch user interactions with your websites and web and mobile apps: their scrolls, mouse movements, clicks, taps,
Heap is one of multiple analytics tools that offers session replay functionality. But is it the best one for your team? That’s what this article will help you decide! I will show you how it works, discuss its main capabilities and limitations, and suggest an alternative session recording tool to consider. Overview of Heap session replay feature Heap session replays allow you to watch user interactions with your websites and web and mobile apps: their scrolls, mouse movements, clicks, taps,
Calculate your POS merchant LTV and discover strategies to enhance profitability; explore techniques to transform your business outcomes effectively. The post How to Calculate and Improve Average POS Merchant LTV? first appeared on SaaS Metrics.
In 2024, businesses saw the global economy stabilize and worldwide inflation begin to ease. This has been a year of resilience for many industries, and being sure your payments are set up for success is key for the growth that many businesses are preparing for in the new year. The post BlueSnaps Top 10 Digital Payment Articles of 2024 appeared first on BlueSnap.
Managing a sales pipeline effectively is critical for marketing agencies aiming to achieve consistent growth and maintain a competitive edge. A well-managed pipeline ensures that leads are nurtured, conversions are optimized, and team productivity is maximized. In this article, we The post 6 Best practices for sales pipeline management in marketing agency appeared first on Nimble Blog.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Here are the key takeaways from part 1 of this interview. Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interv
Have you looked at websites from the 1900s lately? As in, from the 1990s, when websites were born? The very first website launched on August. The post 6 Classic 90s Websites (+ 6 that Are Still Up) appeared first on The Daily Egg.
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Gong has its 2025 State of Revenue out. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year. Gong also looked across its entire customer base to measure deal velocity. The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close.
Average analytics blogs present data in a dry and monotone way. The contents there, but you dont feel any kind of enjoyment, motivation, or excitement. The post The 12 Analytics Blogs Every True Pro Follows appeared first on The Daily Egg.
SaaS marketing is tough. Its a world of endless possibilities, cutthroat competition, and an audience with sky-high expectations. How do you rise above the noise, stand out, and drive sustainable growth?
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
So for a while, it did feel like SaaS was dead in VC. Somewhere from March 2024 to October 2024 or so. The, the SaaS leaders started to re-accelerate growth, and their market caps in many cases went up 40%+ or more. AI was often the accelerant. And it’s clear now, at least for now, SaaS is back. So the latest data from Carta is helpful. Of 1,302 seed-stage rounds on Carta this year. 308 or 24% were into SaaS — and it was the largest category: Now of course, definitions vary, and many
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single one is hot like pizza supper. I’m gonna blow your mind. SparkToro is a three-person company with one engineer, Casey Henry. And yet, in the past 100 days, we’ve built all this stuff. Built and released.
By Inga Broerman Overcoming Revenue Leakage with Smarter Billing Practices Revenue leakage is one of the most insidious challenges subscription-based businesses face. Whether through pricing errors, missed renewals, or incomplete billing processes, these small inefficiencies can add up to significant lost revenue over time. In todays competitive subscription economy, addressing revenue leakage isnt optionalits critical for sustaining profitability and building trust with customers.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
So as we wind down 2024 … what were the most popular SaaStr posts of the year to catch up on? We had 940 posts in 2024 alone! Let’s look at the Top 10 SaaStr Posts of the Year: #1. Venture-Backed or Bootstrapped? Theres a Third Way. Just Raise One Round. #2. How Revenue Multiples Really Fall After Each VC Round #3. A Framework For Your First SaaS Sales Comp Plan #4.
Implement ratable revenue recognition in your SaaS business by aligning financial reporting with service delivery—discover how this enhances transparency and accuracy. The post How to Implement Ratable Revenue Recognition for SaaS Businesses? first appeared on SaaS Metrics.
By Inga Broerman How Usage-Based Pricing is Transforming Subscription Billing The subscription economy is undergoing a transformation, driven by the rising popularity of usage-based pricing. This model, also referred to as metered billing, aligns costs with actual consumption, offering customers a fair and flexible way to pay for services. For businesses, its both an opportunity and a challengean opportunity to attract and retain customers by meeting their expectations for transparency and perso
Your prospects are out there, searching for solutions to their challengesright now. Theyre comparing options, evaluating vendors, and consuming content to guide their decisions. But heres the big question: is your content meeting them at the right moment, with the right message?
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Top Posts: #1. Inherent Churn vs. Fixable Churn: You Have to Attack Both #2. We Just Left a Vendor Weve Used for 5+ Years. They Dont Even Know It Yet. #3. How Many Sales Reps You Really Need for Next Year #4. Is SaaS Back? (TL;DR: It Sure Feels Like It) #5. 4 Truly Great SaaS IPOs Since 2021! But Not Always a Great Win for Their Late Stage Investors Inherent Churn vs.
Keen to discover which time tracking tool offers better value for your small business? Dive into our detailed pricing comparison of TSheets and Homebase. The post Pricing Comparison: TSheets vs. Homebase for Small Businesses first appeared on SaaS Metrics.
Are you tired of using Mouseflow for your website analytics ? Do you need more advanced features or a fresh approach to understanding your users? Don’t worry, you’re not alone! In this article, we will help you find the best Mouseflow alternative that can help you dig deeper into user behavior, satisfaction, and retention. You’ll discover new ways to improve your website performance and keep visitors happy.
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