Dear SaaStr: What Were Aspects of Your Startup That Were Easier Than Anticipated?
SaaStr
DECEMBER 21, 2022
Dear SaaStr: Dear SaaStr: What Were Aspects of Your Startup That Were Easier Than Anticipated? The part I didn’t originally get as a first-time SaaS founder was how relatively easy is it to grow exising accounts and account size if your customers are happy. 120% NRR: Your revenue doubles in 5 years even with no new customers. 110% NRR: Your revenue doubles in 8 years even with no new customers. 100% NRR: Your revenue stays the same with no new customers. — Jason Be Kind Lemkin (@jasonlk)
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